Anupam Singha, Senior Consultant

Anupam Singha

Senior Consultant

Pricewaterhousecoopers

Location
India - Kolkata
Education
Master's degree, MARKETING
Experience
12 years, 9 Months

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Work Experience

Total years of experience :12 years, 9 Months

Senior Consultant at Pricewaterhousecoopers
  • India - Kolkata
  • My current job since June 2018

Senior Consultant - Brand & Marketing
PwC - India Acceleration Centre June 2018 Onwards

In this role, I provide pre-sales support for PwC network firms. Resource planning, work allocation and resource management is something I do on a regular basis. I work on all types of RFP/RFQ requests that come in to PwC network from Fortune 100, 500, 1000, large private companies and Canada Federal organizations. I am the administration of internal SharePoint website and SPOC for Innovation drive for the team.
• Manage all types of proposal requests ensuring PwC brand guidelines and standards are followed
• Help the team meeting the deliverables with quality
• Innovation driver for the team and part of firms digital upskilling drive.
• Coordination with PwC network firms across for ensuring deliverables
• RFP review and outlining the response structure
• Monitoring the key dates to keep track of deliverables and ensuring project success
• Research on technology and LoS specific topics for adding value to the proposals
• Administrator of internal SharePoint portal which manages all team members personal and performance records along with team event details.
• Utilization of digital assets to optimize resources and increase process efficiency
Key Achievements
• ideation of a coordination bot for reducing query resolution time and eliminate multiple manual involvement in the process
• Automated work allocation based on skill set and availability of resources (In development)
• Dynamic content repository creation for fast information access.

Senior Business Consultant at Indus Net Technologies Pvt. Ltd.
  • India - Kolkata
  • June 2016 to May 2018

Manage sales and business development of Indus Net's full stack digital services to industry verticals across globe. Work closely with the delivery team to ensure highest customer satisfaction and upsell opportunities.

• Manage inbound leads (Web Lead, Referrals, LinkedIn, Social Media, Exhibition Leads - MWC, CommunicAsia, Gartner etc.) to understand business needs
• Help team members in prospecting to identify and generate leads from international market and nurture to convert lead to opportunity to account.
• Conduct client industry, business and competitor research to develop solutions & provide valuable client consulting
• Guide the business analyst team in proposal writing, formulating strategy and key pointers for delivering a winning business proposal
• Tender and Bid Management - SAP Ariba platform, Tejari, GeBIZ, RFPDB etc.
• Develop business value proposition for associate and country partners and drive the ground force for face-to-face client meetings and ensuring closures
• Ensure smooth project kickoffs; plan to mitigate risks and support the project team with clear communication
• Develop and maintain client relations for building clients’ confidence and augment upsell and cross whenever there is an opportunity
• Conduct meeting CxO level stake holders of client organization on a regular basis.
Key Achievements
• First Banking Application (eWallet) deal from South East Asia
• First high value deal on number system from Iran

Marketing Manager at Citytech Software DMCC
  • United Arab Emirates - Dubai
  • July 2015 to May 2016

I was located in Dubai, UAE and responsible for marketing & sales activities in the MENA region. My job role included strategic planning, qualitative & quantitative research, interactive marketing, creative development, database /direct-marketing, email marketing, public relations, sales promotion, scheduling and giving face-to-face product demo, planning, executing trade shows like - Gitex, eCommerce expo, Comex IT expo, CeBIT etc.

Solutions/ Product Lines covered in this role: Paylite HRMS, Kentico, Sitefinity, Aspdotnetstorefront, nopCommerce, Magento, iOS & Android Apps.

Key Industry verticals managed during this period: Manufacturing, Media & Entertainment, Telecom, Engineering & Construction, government, Retail, Hospitality, Legal, Life-style and Consumer Products etc.

Key Achievements:
• Aramex logistics - Web application project
• The Petroleum Institute, Abu Dhabi - eCommerce Application
• Closure of 5 HRMS implementation project in a row at UAE

BDE & Senior Business Manager – Inside Sales at Indus Net Technologies Pvt. Ltd.
  • India - Kolkata
  • August 2011 to June 2015

I have consulted clients & closed high value projects on extensive technical domains globally.

Solution/Product Lines - Salesforce, SugarCRM, VTiger, SuiteCRM etc, iOS / Android / Blackberry/ Symbian and Windows app development, Mobile Game Development, eCommerce & mCommerce solutions - Open Source & .Net Platforms, B2B/B2C/B2B2C custom digital solutions, Customized Enterprise Applications (including Fortune 500 Companies & Channel Sales), Legacy Applications, BFSI, Social Networking, Insurance, Real Estate, Retail, Aviation, Education, Affiliate Marketing, E-learning, Infotainment and other concepts on platforms like Microsoft (.Net and Sharepoint) and Open Source like PHP, Joomla, Drupal & Magento to name a few.

Key Achievements:
• Back to back two deals from Mattel Inc., USA on signature Product Barbie doll
• Chelsea FC children math app game
• First Loyalty Engine Solution using CRM

Education

Master's degree, MARKETING
  • at Eastern Institute for Integrated Learning in Management
  • July 2011

MBA (MARKETING – MAJOR, SYSTEMS (IT) – Minor) Eastern Institute for Integrated Learning in Management, Kolkata, India Year: 2009-2011

Specialties & Skills

IT Solutions
Enterprise Mobility
Account Management
New Business Generation
BANKING
BUSINESS ANALYSIS
BUSINESS DEVELOPMENT
CONSULTING
CUSTOMER RELATIONS
MARKETING
Branding

Languages

English
Expert
Bengali
Native Speaker
Hindi
Expert

Training and Certifications

Digital Quest (Training)
Training Institute:
PwC
Date Attended:
December 2019
Duration:
40 hours

Hobbies

  • Music, photography, Trekking, hiking, bike riding, adventure tourism
    I have completed multiple Himalayan expeditions