Anwer Hasan

● Managed web analytics overseeing Google Analytics (GA4) and Google Tag Manager (GTM) implementation.
● Implemented and optimized event tracking strategies using GTM for data-driven marketing insights.
● Conducted data analysis and visualization with Business Intelligence team by using Looker Studio to generate actionable business insights.
● Ensured data accuracy and consistency by performing regular audits of tracking systems, troubleshooting configuration issues and debugging implementation errors.
● Led cross-functional collaboration with performance and digital marketing teams to enhance tracking,
conversion attribution and user journey analysis.
● Developed and maintained tracking plans for customer behavior analytics across web and app platforms by optimizing marketing effectiveness through data-driven strategies.

● Managed end-to-end tag management and analytics strategy ensuring accurate data tracking and reporting across digital platforms.
● Implemented and maintained GA4 and GTM environments, optimizing event tracking, pixels and conversion API integrations for social marketing platforms.
● Developed and automated custom reports and dashboards in Looker Studio and Excel for in-depth data analysis.
● Conducted A/B testing, heat mapping analysis and user experience studies to provide data-driven
recommendations for website optimization.
● Collaborated with cross-functional teams to develop digital marketing strategies, ensuring alignment with business goals and customer insights.
● Monitored and validated data integrity in analytics tools, troubleshooting issues and implementing scalable solutions to improve tracking accuracy and reporting consistency.

● Managed and led the digital marketing team overseeing client onboarding, campaign executions and
optimization.
● Developed and implemented brand marketing strategies to enhance market positioning.
● Conducted in-depth market research to identify opportunities and trends.
● Tracked and analyzed data to improve marketing performance and decision-making.
● Generated Looker Studio analytics and marketing reports to measure campaign effectiveness.
● Handled client communication ensuring seamless collaboration and satisfaction.
● Managed digital media and social media operations across various platforms.

● Led and managed the digital marketing team for all logistics operations and performance optimization.
● Developed and implemented SEO and SEM strategies to enhance website visibility and drive targeted traffic.
● Managed social media platforms to create content and engagement strategies to improve brand presence.
● Executed e-commerce campaign management by optimizing product services, pricing and digital
advertising.
● Conducted marketing research and strategy development to identify market trends and customer insights.

● Led digital marketing initiatives overseeing SEO, SEM and social media strategies to enhance online presence and drive engagement for herbal and pharmaceutical projects internationally.
● Managed e-commerce campaigns, optimizing listings and promotions for Amazon (US & Canada) and
company affiliated websites.
● Conducted in-depth data tracking and analysis to measure marketing effectiveness, improving campaign performance and ROI for both online and offline stores.
● Developed and executed marketing research strategies to identify industry trends and consumer behavior insights.
● Managed analytics and marketing reports to provide key performance insights to drive strategic decision making.

● Managed SEO & SEM strategies to enhance organic and paid search visibility.
● Optimized social media campaigns to drive engagement and brand awareness.
● Led e-commerce campaign management to improve sales and conversion rates.
● Handled PR and digital media activities to strengthen brand presence.

● Implementing search engine optimization (SEO) strategies to improve website rankings.
● Managing social media optimization (SMO) to enhance online presence.
● Conducting market research to identify trends, insights and link building third party resources.