Aparna Murali

Contributed to record-breaking lead generation efforts that positioned my
company as the first to sell out all units in a DAMAC project—completing
bookings in record time among all agencies.
Roles & Responsibilities
■ Expertise in Google Ads, Meta, TikTok, Snapchat and LinkedIn Ads,
covering content strategy development, campaign setup, creative
optimization, and performance analysis.
■ Developing & executing comprehensive performance marketing strategies
aimed at lead generation for the sales operation of the company.
■ Achieved the highest ever leads for prominent Real Estate developers in the
UAE, across multiple channels like Google Ads, Meta, & TikTok.
■ Plan and execute Open House events, Roadshows, and Teaser Campaigns
across the UAE, GCC, and European markets to generate high-intent leads
and build brand visibility
■ Collaborate with design, web, and content teams by providing layout ideas
and creative direction for landing pages and GDN/Social creatives, including
localized support for Arabic campaigns
■ Execute retargeting, remarketing, and lookalike audience strategies across
Meta and Google platforms to re-engage users, expand reach, and drive
qualified lead
■ Utilize Google Analytics (GA4) to gather & analyze data, enabling data
driven decision making for Campaigns. Demonstrated expertise in tracking
key performance metrics.
■ Conduct in-depth analysis of landing page performance using Microsoft
Clarity, and perform competitor research via Meta Ad Library, Transparency
Center, iSearch, and Adbeat to identify opportunities and threats providing
data-driven recommendations to enhance landing page quality and overall
campaign performance
■ Generated weekly and monthly client reports, covering key metrics, goal
tracking, revenue insights, and actionable recommendations for performance
enhancement.

Key Clients: CPAP Outlet, Vitamin Tree, Aurora Borealis Orthodontics, Northwood Mortgage, & Figure Skating Boutique (CANADA) & Avant LasikSpa (US)
■Launched & optimized PPC campaigns on Google Ads, Facebook, Microsoft Bing for a range of North American clients with budgets rangingfrom $500 to $75000, and ensuring maximum visibility, engagement, &conversion rates.
■Developed PPC strategies & generated leads for more than 50 clients of different verticals like Real Estate (Commercial & Residential), E-Commerce, Fashion & Apparels, Technology, Law, Medical Care, Finance/Mortgage etc.
■Optimized campaigns including bid management, audiences, ad groups, quality scores & other major metrics.
■Integral part of the Project Management Team, responsible for structuringcampaigns & ad groups. Collaborated effectively with team members fortasks such as keyword research, ad copy creation, & implementation.
■Budget management including allocation & monitoring of daily/monthlybudgets as per media plan, oversight of billing process on a regular basis.
■Studied & forecasted market needs, planning, & executed product launches& campaigns.
■Worked on Search, Shopping, Video, Discovery (Demand Gen), Performance Max campaigns, Remarketing/Display & Dynamic Search ads.
■Monitored Merchant Centre & updated feeds for Shopping Ads. Worked onGoogle editor & Microsoft editor for easy execution.

■Designs & creates digital marketing solutions for various clients. Conductingkeyword research & generating new keyword ideas.
■Analyzing websites & social media pages, making recommendations forimprovement.
■Coordinated, created, scheduled content, design, & periodic updates tocompany page.
■Providing creatives for company on weekly basis on all its social mediaaccounts.
■Creating content, including text posts, video, & images for client social mediaaccount.
■Updating company website content using SEO best practices.
■Running social media campaigns (Facebook, Instagram, YouTube) based onanalysis, monitoring, & review.
■Coordinate with web designers, programmers, sales teams all together forcreating visual assets & UI for digital advertising.
■Creating, managing the social media profiles, pages of company & its clients.Generate weekly/monthly performance report to share with the client.