Arshad Aboobacker

• Achieves the set sales targets in the assigned territory, constantly reviews YTD &MTD to evaluate performance, identifies shortages, determines root causes, and recommends changes to the Sales Manager.
• Ensuring all MSL at the stores and SKUs OSA across assigned stores in line with the brand’s core SKUs for each store with the right visibility, sos, planogram, and placement guidelines
• Responsible for negotiations of all major key accounts NPD & listing products, price updates, and sampling activity.
• Preparation of stock aging report of major customers and follow up & plan for liquidation.
• Significantly contributed to achieving the monthly sales volume objectives.
• Instrumental in selling and executing all authorized products, packages, and promotions by displaying excellent customer service over an established route to regular customers.
• Report to the Sales Manager and independently manage sales and distribution in the territory with responsibility for top and bottom-line growth.
• Interact and liaise with different departments within the company to ensure the smooth functioning of business.
• Responsible for the timely collection of payments from the Key Accounts thereby ensuring healthy cash flows for the company.
• Develop strong communication networks and relationships with key Customers, and end-users in their marketplace.

•Driving category wise and overall growth of the account.
• Setting objectives for merchandiser & supervise on delivery & consistency of performance
• Planning & monitoring the merchandisers scheduled visits to ensure the sales objectives are achieved through availability and visibility.
•Executing singed business agreement (BDA) between the key account’s manager and respective trade.
•Ensuring the distribution and merchandising of all nfpc products as per MSL to all outlets.
•Implementing the approved promotional calendar by cycle and ensures the clear communication and adherence of pricing and promotions making sure all the preparations are in place and communication is clear with the store.
•Ensuring the share of shelves are executed as per the category guidelines and trade agreement.
•Managing the lpo by double checking the orders suggested by merchandiser and correcting them if needed to ensure orders accuracy.
•Collaborates with distribution coordinator and logistics to ensure right demand planning emplaced and delivery schedules are managed effectively.
•Managing the achievement of the merchandiser objectives through effective leadership and coaching of the team.
•Developing and motivating staff, provision of formal and informal feedback and appraisal.
•Payment Collection and follow up.

Handling Jumbo consumer electronics distribution portfolio for the brand Sony in Modern Trade Key Accounts in Dubai region. (Carrefour and Lulu)

• Responsible for executing In-Store Fundamentals.

• Ensuring the right MSL at the stores and SKUs availability on shelf across assigned stores in line with the brand’s core SKUs for each store with the right visibility (shelf share) planogram and placement guidelines.

• Proposing new promotional plans with the brand team for the slow moving SKUs based on the product popularity for specific region.

• Executing Monthly Initiatives & Business Plans..

• Maintaining strong customer relation to facilitate collaboration and the achievement of desired business results.
• Managing the promoter team (10 promoters) in terms of appearance, discipline, attendance and professionalism and ensure they deliver on their job responsibilities
• Ensure the promoters are trained on the products and on the technical skills required to perform their daily sales
• Planning different promotion like DSF Offers, Gitex bulk dealing and other activities to boost sales.
• Maintaining a store matrix for different retailers to make sure the right models are present at any given point of time, which also enables to monitor non-moving stocks and gives time to take timely action.
• Monitoring competitor’s activities very closely.
• Identifying slow moving stocks and thereby liquidating the stocks before it ends up as ageing stocks.
• Forecasting monthly sales and planning accordingly to achieve the sales figures.

Initially joined as Sales Support Associate for an online U.S. retail outlet known as Over Stock.com
• Solving the customer’s queries with issuance of credits, in-store credits and escalations through chat.
• Handled calls & chats simultaneously solving the customer’s queries with issuance of credits, in-store credits and escalations.
• Had the software to cross-verify with the bank regarding the credit issuance and store the details of the customers, contacts.
• See to that Customer satisfaction also included various factors like resolution, satisfaction and customer centric attitude percentage, chat monitoring and average length of chat.
• Maintain and update accounts status of clients on computer software program.
• General administrative duties including but not limited to receiving and directing telephone calls, handling of general inquiries and filing documents.
• Ensure Team-work and assigned task is completed on time.