Senior Business Analyst/State Account Manager
Channels Business Solutions
Total years of experience :14 years, 3 Months
» Conducting research, collecting and analyzing data on specified industries to identify potential markets for international SMEs and factors affecting their product/service demand.
» Developing market-entry strategies, pricing strategies, and relevant marketing strategies for international SMEs.
» Assisting international SMEs with business matchmaking and market visits.
» Managing trade missions, delegations, and networking receptions.
» Managing booth at exhibitions such as Arab Health and Gulfood for the State of Pennsylvania and Scottish Development International.
» Content writing and designing B2B and B2C marketing material.
» Managing the Wisconsin Economic Development Corporation account, Virginia Economic Development Partnership account, and the Pennsylvania Department of Community and Economic Development account.
» Business intelligence specialties: healthcare; cyber security; fashion and lifestyle; defense; automobile; FMCG; industrial manufacturing; design and architects; F&B; and alternative energy.
» Market research and creating content for social media platforms.
» Building, developing, and maintaining relationships with publishers and advertising networks.
» Creating strategic collaboration and increased visibility (across all social media platforms).
» Managing client relationships; while focusing on client retention and satisfaction, growth and renewal.
» Liaising with media sales people to adjust media schedules in response to audience figures, planning weekly schedules for social media platforms.
» Designing marketing tools and/or campaigns for consumers.
» Working with Ad Operations team to monitor campaign delivery and contract compliance.
» Analyzing the results of the online media campaigns in order to gauge outcome of the campaign.
» Scheduled updating of company website in terms of aesthetics and content (in response to audience figures and feedback).
» Developing promotional tools for B2B and B2C communication.
» Organizing promotional and corporate events.
» Managing social media marketing efforts of the company on platforms such as Facebook, Twitter, and LinkedIn.
» Procurement role to ensure the upkeep of the office.
» Communicating with web designers, IT personnel, and sponsors for the company’s website.
» Establishing networks to direct sell and promote e-learning (equity market education/stock market trading).
» Responsible for conducting periodic performance appraisal of all assigned staff, and for coaching and guiding junior
marketing executives.
» Generating leads and cold calling to seek permission to carry out promotional activities in organizations.
» Providing production samples as per the specification sheet received from buying houses in Europe. » Performing administrative duties such as filing, copying, and faxing.
» Liaising with suppliers for procurement and delivery of raw materials.
Modules studied: • Fashion Buying and Merchandise Management • International Fashion Marketing • Retail Marketing • Academic & Professional Skills • Marketing in Global Age • Sustainable Strategy • Trend Prediction and Fashion Forecasting • Buyer Behaviour Analysis • Fashion & Brand Management. • Employability and Consultative Skills • Business Research Method
• Specialisation in Business Management with additional subjects including Export Marketing and Psychology of Human Behaviour at Work.
Subjects • Principles of Management • Basis of Foreign Trade • Effective Communication • French.
All India Senior School Certificate Examination
