Artur Kashapov

CATEGORY MANAGEMENT SPECIALIST/ E-COMMERCE
• Managing all categories in the company’s portfolio: dairy, plant-based, baby food, and specialized nutrition
• Leading and developing excellence in execution project (PICoS) within the 12 largest online retailers
- Created reporting based on data from BrandQuad which allows determining the main areas of development to improve execution
- Exhibiting quarterly and annual KPIs for the KAM team
- Expanding project geography to the CIS region: Kazakhstan and Belarus
The main project results for the 1st half of 2022: cumulative online channel result is +5 pp which exceeded the KPI due to improved OSA level, category search, and ratings & reviews
• Created and implemented:
- Online channel strategy based on in-depth market research, shopper pattern analysis, and company’s channel growth targets (including doubling e-commerce sales volume)
- Channel assortment strategy which optimized online client matrix managing process
- Reporting based on Nielsen, GFK HH panel data to optimize assortment managing process (ABCD) and deep understanding of main channel and categories trends
- Organization of dairy and baby food categories in the online catalog and filters according to the consumer decision tree and implemented it on the retailers’ websites: Auchan, Ozon, Utkonos, and O'Key
• Presenting monthly, quarterly, and annual online channel results to the top management
• Participating and supporting:
- KAM team in monthly meetings with clients and quarterly/annual negotiation campaigns
- Cross-functional team projects (hero & rich content, SEO optimization, marketing support)

KEY ACCOUNT INTERN/ E-COMMERCE
Interacted and led 10 key online retailers
• Managed all categories in the company’s portfolio: grocery and baby food
• Developed quarterly marketing support plans, controlled marketing support realization by clients, and analyzed results after activations
• Developed quarterly promo plans, controlled promo realization by clients, and analyzed promo results
• Supported KAM in annual negotiation campaigns: preparation of presentations and analytics materials
• Interacted with distributors to control shipments, place orders from customers, and stock control
• Led document flow and controlled process of payments to clients for rendered marketing services
• Participated in the development of hero content and was responsible to update it on retailers' websites