Communications Specialist - Middle East, Turkey & Africa
Boehringer Ingelheim
Total years of experience :19 years, 4 Months
• Support internal, external and digital communications.
• Support the execution of the communications plans.
• Manage media requests and maintain good media relations
• Edit and write press releases, announcements and press materials.
• Develop all branding materials designs.
• Manage all the internal approvals for the press material.
• Work closely with brand managers and communications mangers.
• Support the implementation of the internal communications plans with the different functions.
• Coordinate and manage press conferences and media briefings and events.
• Manage press interviews and prepare briefing books and Q&As.
• Responsible for all digital communications like developing videos, photo library, etc.
• Promoting news stories to appropriate media.
• Pitching interview opportunities to media.
• Recommend and implement initiatives and tactics that manage the target audience's perception.
• Maintain media contacts list via updating the internal media database on a regular basis.
• Managing media enquiries promptly and effectively.
• Suggesting PR topics on a regular basis in a proactive manner.
• Researching press releases, Q&As, speeches, MC Notes, feature articles, newsletters, among others.
• Drafting detailed briefs for all PR events or other activities.
• Drafting and editing Editorial content in Arabic / English in addition to other copywriting requirements
• Preparing post-event PR reports.
• Coordinating with the PR agency and third party suppliers as needed.
• Act as a PR consultant for other departments in line with broader PR and Marketing plan.
• Ensure that specifically assigned tasks get completed as per agreed results and time frame.
• Takes necessary steps to ensure that the PR plans are implemented.
• Prepare PR plans as requested for upcoming campaigns and events
• Responsible for quality of coverage in English and Arabic. If coverage quality is not adequate, appropriate steps need to be taken to rectify situation.
• To prepare the monthly report for PR department and submit to PR Manager.
• Continuously review editorial schedules and editorial calendars, and manage the process to ensure it appears in all key features.
• Promoting news stories to appropriate media.
• Pitching interview opportunities to media.
• Recommend and implement initiatives and tactics that manage the target audience's perception.
• Maintain media contacts list via updating the internal media database on a regular basis.
• Managing media enquiries promptly and effectively.
• Suggesting PR topics on a regular basis in a proactive manner.
• Researching press releases, Q&As, speeches, MC Notes, feature articles, newsletters, among others.
• Drafting detailed briefs for all PR events or other activities.
• Drafting and editing Editorial content in Arabic / English in addition to other copywriting requirements
• Preparing post-event PR reports.
• Mystery Shopping
• Door - to - door Interviews
• Focus Groups
• CATI
• English - Arabic translation
• Drafting and editing Editorial content in Arabic for “Go Lebanon III” touristic guide.
• Mystery Shopping
• Door - to - door Interviews
• Focus Groups
• CATI
Marketing Department, promotion and sales for Ehden Country Club.
Masters degree in Media Studies - Advertising
BA degree in Advertising and Public Relations - Lebanese University, Faculty of Information and Documentation