Consultant
CBA
Total years of experience :40 years, 5 Months
Driving Cross-Border Transaction across the borders in over 50 countries Cross Border Associates (
To maintain an efficient working environment. • Prepare Sales & Marketing policies for short & long-term basis. • Maintain an accurate and current database • Identify and develop sources of potential clients
Customer Contact • Selection of New Products. • To authorize purchase of Raw materials and Machinery. • Production Planning. • Accounts Management
Selected Contributions: Leadership Challenge: Reenergized the marketing department, - Introduced company to new "market-driven" philosophy; revised existing marketing, branding and communication strategies; and instituted comprehensive public and community relations programs
Selected Contributions: Introduced MIS system, which immensely helped the manufacturing units about product research and product development keeping in view the market and customer needs. Implemented (MRP). Material Resource Planning for Imports and financial management. Team results included improved on-time delivery from 70% to 98%, eliminated annual inventory losses and improved record accuracy to 95%.Developed and implemented production monitoring system, which helped in reducing overtime and machine idle hours. Reduced wastage level from 6% to 0.53%. Implemented STATISTICAL QUALITY CONTROL TECHNIQUES. As the Head of ISO administered the implementation of ISO 9002-1994 Quality Management system in our group of companies in 1998 and ISO 9001-2000 standards in 2003. Handled all Brand Registration's matters of the company. I am quite conversant with Intellectual property rights.
Selected Contributions: Defined strategy and developed, executed, and managed comprehensive marketing plan encompassing integrated marketing initiatives designed to penetrate targeted markets. Developed creative Print and Promotional ideas. Provided direct support to the Managing Director. Played integral role in product development activities. Introduced a new pricing strategy which increased the profit margins for both the sellers and the company. (Breaking of One Rupee Price Barrier in Piano Ballpoint pen). Introduced company’s products in the International markets. Achieved a US $ 1 million target in less than a years’ time. Developed Distribution Network both at Macro and Micro levels. Introduced a Micro-distribution network concept for the first time in Pakistan which increased the company market share from 35% to 60%. Developed and managed a wide range of marketing tools, T.V media including promotional materials, direct-mail shots.
Selected Contribution: Established a functional Sales team to carry out a full range of marketing functions. Such as Product selection, Pricing, and Promotional programs, Sales & Recovery. Exceeded business goals. Maintained overall market share beyond 55%. Planned and carried out regional market research and analyses. Contributed campaign theme idea that proved effective in delivering overall message.
Selected Contribution: Demonstrated immediate talents upon hire and excelled quickly to be recognized by the management as key member of the Sales Team. Reviewed and changed the Marketing policies which revived Distributors and dealers interest in the company's products. Changed the traditional packaging from gross to metric system this enhanced profits for all the stake holders.
in Domestic Appliance Division, Job task included market visits, Sales.
Accounting Principles Basic Financial Concepts Management Principles Marketing Strategies Information Technology
1969/70
courses: 2. Marketing Research and Analysis from P.I.M.1980 3. Management Course for Junior Executives from. P.I.M.1985. 4. Cross Cultural Management Course from A.O.T.S (Association of Overseas Technical Scholarship) Japan.1989 5. Quality Management and Quality Assurance Standards from (P.I.Q.C) 1992. 6. How to Increase productivity of your organization from Society for Urban and Rural Entrepreneurship 1993 7. Computer application courses M/S. WORD & M.S EXCEL from SOFTECH. 8. Supply Chain Management
11. Governance and Policy Advice: How Political Decisions Come to Life. From Iversity Berlin, 2014.