Ala' Shakhshir, Digital & VAS Products Management Expert

Ala' Shakhshir

Digital & VAS Products Management Expert

Zain - Jordan

Location
Jordan - Amman
Education
Bachelor's degree, Computer Information Systems
Experience
19 years, 2 Months

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Work Experience

Total years of experience :19 years, 2 Months

Digital & VAS Products Management Expert at Zain - Jordan
  • Jordan - Amman
  • My current job since November 2019

Responsible for planning, developing and managing Zain’s Digital, Content & VAS portfolio of products and services including strategic project management, requirements setting based on the market and technology capabilities, in addition develop and implement new Innovative Digital revenue streams to achieve annual targets

Consumer Business Development Solutions Expert at Zain - Jordan
  • Jordan - Amman
  • January 2019 to November 2019

-Research, Design, develop and evaluate new Consumer products & services by loking for new trends and needs
-Develop new consumer services business cases and feasibility studies in a way that helps the decision makers to take the right decisions, in addition to write the product concept and features

Home Solutions and Digital Advertising Expert at Zain - Jordan
  • Jordan - Amman
  • August 2017 to January 2019

Smart Ad is a new Self Service Mobile Advertising Platform for Zain’s customers which enables advertisers to create targeted campaigns based on the segments they are willing to target using different channels, the advertisers will be able to monitor their campaigns, and see how it’s going through a dashboard, that shows campaign clicks, shares, and spending…etc

Advertisers will be able to create campaigns with couple of clicks and in few minutes by selecting Single Image, Multiple Images, Videos, following the Interactive Advertising Bureau (IAB) guidelines, select the exact audience for their campaigns (Age, Gender, Home & Work Location, Mobile Type, Consumer or Corporate, Time and Date, Data Consumption), customized Call to action (Call Number, Send SMS, Open Website, Facebook Page, Navigate to Location, Download Application… ), and assigning budget to the campaign (Campaign overall Budget, Daily Spending, Daily CPC & CPM Limits …)

The Platform is the results of a Joint Venture between Zain Jordan and JAVNA

IISAL إيصال - Digital Receipts is a platform that allows the merchants to send a digital copy of their receipt to their customers for the transactions done in their stores, the platform offers cloud receipts hosting and management

Subscribed merchants will be able to advertise on the SMS Sent to their customers (Tailed SMS), which could be announcing specific offers, Surveys, driving traffic to their social media platforms or encourage their customers to download an app, in addition to the possibility to advertise on the Header & Footer of the Digital Receipt, in addition to collecting more data about their customers in terms of numbers and purchasing behavior

Customers will benefit from having a centralized repository to store all their receipts on the cloud using a web platform, without the need to download any expenses and personal financing applications, where the customer will be able to view the IISAL receipts per venue, date, category and will be used as an authentic receipt for warranty, returns and tax purposes

The Platform is the results of a Joint Venture between Zain Jordan and IISAL

NABA360 is a Platform the offers Reputation Management and Social Media Analysis for the customers based on Social Media accounts on both Facebook & Twitter, and predefined keywords

NABA360 do the needed analysis for the Tweets and Posts related, once they are all retrieved and identified, NABA360 performs immediate analysis and displays it on demand, trend, and sentiment analysis can be performed for the organization in general or per product or service.

Internet Of Things - IOT Projects
Working closely with multiple vendors and partners on different IOT Services for B2B & B2C, exploring use cases in different verticals, understand market trend, industry need, customer pain and influence customer

Ability to conceptualize and develop IOT solutions to address customer’s challenges working with various solution providers

Launch FTTH & FTTB Security Services (Smart Camera, Smart Door Locks & Smart Intercom)

Managing Tanki - Liquid Level Monitor service to offer it for B2B & B2C

Managing Bil-Salameh - Vehicles Safe Driving service

Tubicast is a streaming solution that plugs into the HDMI of the TV. Customers will be able to use their phones to stream their favorite shows, movies, education videos, and more, straight to the TV.

JoAcademy & Zain Jordan Partnership: JoAcademy is a leading educational platform that offers e-learning services and online courses for students in all grades and different fields of study such as Tawjihi, International studies and university subjects. Zain Jordan has exclusively partnered with Jo-academy;


Zain Bunker - Disaster Recovery and Data Center - Uptime Tier 3 Certified DC

Business Products Management Team Leader at Zain - Jordan
  • Jordan - Amman
  • April 2014 to August 2017

- Zain Group & Uber Launch
Worked on country level with Uber to launch the partnership, by offering Zain
Customers free rides.

Zain Group & Zeptolab Partnership : Cut The Rope: Magic Launch
Worked on launching Cut The Rope: Magic, by offering Zain Jordan customer benefits when playing the game, this includes the communication with the different teams

Zain Jordan, Zeptolab & Maysalward Launch Cut the Rope Arabic
Worked on the marketing activities and material for the launch of the Arabic version of Cut The Rope 2

Zain Jordan, Maysalward & Kharabeesh Launch for 3alaRasi Trix Game
Worked on the marketing activities and material for the launch of the game, including the players rewarding.

Zain Camera
Successful launch for the Zain Camera, the Cloud Based video monitoring service.

Smart2Go
Successful launch for the Smart2Go, An android Mini PC device that turns your TV
into a smart one.

Business Products Management Team Member at Zain - Jordan
  • Jordan - Amman
  • May 2013 to April 2014

-Direct ongoing participation in enterprise product roadmap, product development & product launch for Enterprise solutions

-Participate in ongoing consultation and interaction with Sales and Marketing research to identify and prioritize market needs based on revenue value, market share and competitive threat.

-Research, Design, develop and evaluate new products by translating customer requirements or strategic business objectives into deliverables.

-Develop new enterprise services business cases and feasibility studies in a way that helps the decision makers to take the right decisions.

-Develop and write up the enterprise services/products concept papers includes products descriptions and features in a way that meets all enterprise customers’ requirements.

-Consults with product managers, sales engineering, and sales account managers and marketing to identify priorities for new products/services and enhancements.

-Coordinating with internal stakeholders (i.e. legal, regulatory, sales, customer care, etc…) during the product/service development life cycle

-Direct ongoing participation in the enterprise products implementation by partners with product owners, operations, Finance, Customer Service and Engineering teams on the creation of new enterprise services, systems and processes.

-Ensure that new services are delivered on schedule and with high quality results.

-Conduct enterprise products training and awareness sessions for account managers and any other related department.

-Direct ongoing participation and execution of product and sales support for service offerings, including sales training.

-Monitor revenues and product usage metrics on a daily/weekly/monthly basis to ensure that the product is performing according to set KPIs.

-Continuously work on improving the way products are communicated and delivered to the customers based on previous key learning.

IT Enterprise Solutions Engineer at Zain - Jordan
  • Jordan - Amman
  • April 2011 to May 2013

- Creating and configuring new value added services to be bundled with our major service “internet access” which aims to increase our customers ARPU and to create new revenue streams.
- Evaluate new technologies and check suitability with current infrastructure and future targets.
- Provide technical and business consultation for the customers and other internal departments.
- Strategized project scoping and specifications documents, to clearly communicate the projects roadmap.
- Manage and optimize the existing Linux, UNIX and Microsoft operating systems.
- Radius system management, installation configuration, reporting, customization and troubleshooting.
- Manage and improve web/email hosting and ftp servers under Linux & Windows environment.
- Manage and improve primary, secondary and resolvers DNS servers under Linux ISC BIND & InfoBlox DNS Solution.
- Analysis of all security related logs to maintain proper and healthy infrastructure Performing regular backups of data.
- Performing routine audits of systems and software.
- Applying operating system patches and updates.
- Monitoring and enhancing existing systems services.
- Collaborate with the enterprise solutions business team to adapt and implement new enterprise revenue streams services.
- Vendor’s relationship business development.
Major Acheivments
- Enhance the ISP Network Infrastructure to state of the art design which includes upgrades for the Firewalls, Loadbalancers, Core Switches with IPv6 ready.
- Implement carrier grade DDI Solution \[DNS, DHCP & IPAM\] with IPv6 ready.
- Implement carrier grade Anti-SPAM solution with Radius Integration and introduce Managed Mail Security service as a service as the first in the region.
- Implement carrier grade parental control & content filtering service with Radius Integration and profile customization for each customer.
- Implement Disaster Recovery site in a remote location for the ISP & VoIP Environement.

Senior ISP Technical Systems Engineer at Umniah Mobile Company
  • Jordan - Amman
  • June 2008 to April 2011

- Design, development, implementation & testing for ISP’s DNS (BIND, Windows DNS), Web (Apache, IIS), Databases (MySQL, MSSQL), Mail (Postfix, Communigate Pro), Monitor (Nagios, NMS, nTop, Cacti & RRD Tools )& Windows Media Streaming servers.
- Managing Internet domain registrations, renewals, terminations, Domain Transfers and DNS records creation & Modification.
- Building, configuring, and managing the customers mail servers and their border MX servers & SMTP Servers on Both Dedicated or Shared Environment
- Managing the Customer’s web servers (IIS and Apache), and the creation of new domain both on DNS level and web server level in Linux and windows environment for Hosting Customers \[Shared Hosting & Dedicated Servers\]
- Responsible for system backups and restore operations in Windows and Linux environment through built-in backup tools and HP Data Protector backup solution, & Using HP Ignite for HP-UX Systems
- Handling tasks and jobs related to the HP-UX which includes: Add Remove Disk Volumes, Logical Volumes, Volume Groups, Hardware Changes \[Memory, CPU Upgrades\], Adding new Disks on the Storage, Adding & Removing Software’s & Patches.
- Handling tasks and jobs related to HP-EVA Storage\[EVA 8K, EVA 6K, EVA 4K\], Which includes Installation, Setup & Configuration Of the Storage with the Related Management & Monitoring Applications \[HP Command View, HP Storage Essentials, EvaPerf, SSSU, HPCC\], Installation, Setup, Configuration & Zoning for Brocade SAN Switches
- HP MSL, EML, VLS Backup Solutions Installations & Setup
- Installation, Setup & Configuration of HP Blades Servers With Virtual Connect Connectivity
- Systems Documentation and Implementing new Operational Processes & Procedures
Major Acheivments
- Introduce the first Audio & Video online streaming for Radio and TV Stations in Jordan \[rotanaradio.jo, radiofann.com, energyradio.jo & jrtv.jo\]
- Implement Content Filtering solution to serve 150 schools

Internet Systems Administrator at Batelco Jordan
  • Jordan - Amman
  • December 2006 to June 2008

Administer, configure, and maintain Sun Solaris, Linux, and Microsoft production, staging and development servers.

Participate in the administration of the data center infrastructure, networking infrastructure, storage technologies, load balancing, firewalls and DNS.
Assist in performance of routine backups for all managed systems.
Assist with business continuity technologies & practices, including high-availability, clustering and data vaulting solutions.
Assist in maximizing performance and reliability on applications running on servers, from OS tuning to network troubleshooting to working with application.
Research and design solutions to system level problems.
Responsible for one or more specialized areas (Security, Mail, DNS Web, Streaming)
Assist with setup, installation and configuration of servers/software.
Correspond with hosting collocation providers.
Operating Systems:UNIX: Redhat, CentOS, Fedora Core, Gentoo, Ubuntu, IPCop, Sun Solaris, Microsoft Windows NT, 2000 and 2003
Linux Firewall Essentials configuration (iptables and IP COP), proxy configuration (squid and
DansGuardian), web and FTP hosting configuration, mail relay/transfer
agent configuration (Postfix, and Communigate Pro) POP3/IMAP4 server configuration (Courier IMAP)
Installation, Configuration & Troubleshooting Nagios Servers & Service Monitoring tool, and nTop Network Monitoring Tools.
Installation, Configuration & Troubleshooting Bandwidth Management Tools \[Using Linux\]
Installation, Configuration & Troubleshooting of Windows Media Services for Video & Audio Streaming \[Radio Fann Radio Streaming, Live Web Cam & JRTV Radio & TV Streaming \]
Installation, Configuration & Troubleshooting Wirless & Wired Internet Networks
Attended a course in STS for Sun Solaris 9 Essentials & Sun Solaris 9 Admin 1

Technical Help Desk Officer (Operations and IT Department) at Batelco Jordan
  • Jordan - Amman
  • December 2005 to December 2006

Installing, Troubleshooting, and monitoring customer
Connectivity of which includes:
(This includes remote management and on-site visits when and if
Needed).
- ADSL
- Leased Lines.
- Frame Relay Connections.

Installing & troubleshooting Linux IPCOP.

Configuring 2 or more VPN Connections, Between Different
Locations, using Linux system, windows, ADSL
Routers.

Installing, setups, and trouble shooting WI-FI networks.

Installing, setups, and trouble shooting VoIP Devices and Video
Phones.

Contact Center Representative at Batelco Jordan
  • Jordan - Amman
  • March 2005 to December 2005

First level support for dialup, ADSL and Leased Line connections.
Help customers to make a connection to the internet, and troubleshoot their different mail and domain problems.

Education

Bachelor's degree, Computer Information Systems
  • at Applied Science University
  • August 2005

Applied Science University 2001-2005 Major: Computer Information systems Courses included Networking, Object Oriented Programming, Decision Support Systems, MultiMedia Systems, Marketing & Accounting,

High school or equivalent, Scientific
  • at Arab Model Schools
  • April 2001

Tawjihi

Specialties & Skills

Entrepreneurial Experience
Cloud Computing
Home Automation
Digital Marketing
Product Management
Technical Help Desk
Managing Shared Hosting Servers [WEB, Mail, FTP]
Managing Storage Systems [HP EVA] & SAN Switches
Installation, Administring & Managing HP Blade Servers
operating Systems [Windows, Linux,Unix, HP-UX]
Virtualization Technologies [VMWare - Hyper-V]
Managing & Administring DNS [BIND, Microsoft, InfoBlox]
Virtual Reality , Augmented Reality , Mixed Reality , 360
Entrepreneurs & Startaups training and mentorship
Digital Marketing - Google Ads , Google Analytics , Facebook Ads , Adsense

Social Profiles

Languages

Arabic
Expert
English
Expert

Training and Certifications

TitleGoogle AdWords Fundamentals (Certificate)
Date Attended:
June 2018
Google Analytics Individual Qualification (Certificate)
Date Attended:
January 2019
GDPR For Marketers (Training)
Training Institute:
Lynda,com
Date Attended:
May 2018
Duration:
4 hours
Facebook Advertising: 2017 Facebook Ads - Online Course (Certificate)
Date Attended:
May 2018
Digital Advertising & Marketing 101 (Certificate)
Date Attended:
May 2018
TitleThe Online Marketing Fundamentals - Google Digital Garage (Certificate)
Date Attended:
June 2018
Comprehensive Marketing Training (Training)
Training Institute:
Leila Khouly / AUB - Zain Jordan
Date Attended:
January 2013
Marketing 101 (Training)
Training Institute:
Michael E. Kfouri/AUB – Zain Jordan
Date Attended:
May 2013
Become a digital marketing planner in 2 days! (Training)
Training Institute:
PR Smith
Date Attended:
January 2014
Managing HP Storage Works Enterprise Virtual Array (Training)
Training Institute:
OMS HP Egypt
Date Attended:
November 2009
Microsoft Hyper-V Architecture , Installation, Configuration & Maintenance Workshop (Training)
Training Institute:
Microsoft Jordan
Date Attended:
April 2011
VMware Certified Training vSphere, Install, configure & Manage ESX V5.0 (Training)
Training Institute:
Magirus Training Center – STS Jordan
Date Attended:
July 2012
HP Software Data Protector Fundamentals (Training)
Training Institute:
OMS HP Egypt
Date Attended:
November 2010