Head Of Marketing Department
Arabian Company for Trading
مجموع سنوات الخبرة :28 years, 9 أشهر
Arabian Company for Trading (A.C.T) is one of the major key players in the field of tempered glass accessories, hardware, and automatic doors. I am proud to present some of my achievements as follows:
• Initiated the corporate division from scratch to increase our sales turnover from 25 million LE. in 2012 to over 200 million L.E. in 2020, an objective that was achieved through:
Prepared the corporate strategy that fulfilled the implementation of dedicated marketing and sales plans that brought in new business segments and settled us among the top 3 players in providing access solutions to the Egyptian market.
Successfully targeted the aluminum and glass sectors by approaching almost 93% of major companies and fabricators.
Set the department’s key performance indicators and workflow process which included remuneration packages, policies, and bonus systems.
Initiated marketing, sales, CRM, and business development departments a mission that involved hiring, training, and coaching staff.
Presented DORMAKABA and MAB Assa Abloy the worldwide leader brands to the Egyptian market and successfully approached 90% of the consulting firms to specify and register these brands among the accredited brands of trust.
• Worked on developing the retail business division through:
Increasing the number of showrooms from 3 branches in 2012 to 14 branches in 2021.
Applied a cohesive in-store branding strategy that increased sales per showroom by 40% on average.
Developed and implemented marketing strategies that retained lost customers back by 25%.
• Successfully developed, and implemented a leads generation system utilizing different digital marketing channels to generate leads that resulted in $7.5 million in revenues over a two-year period and still performing.
• Successfully built strong corporate and retail brand identities using online and offline marketing activities. An example is represented by the strong brands’ presence on Facebook pages “OK Egypt” and “Arabian Company for Trading” as the most reliable source for technicians and installation companies when searching for aluminum, glass, and digital access solutions. The pages successfully targeted organically our core customers.
• Initiated a strong customer database that included full data for over 90% of our targeted markets.
• Participated at several exhibitions with new interactive booths that reinforced our corporate brand image, attracted new customers, and boosted sales by 150%.
• Managed branding campaigns and event marketing initiatives in print, video, web, and social media.
• Oversaw the development of traditional and social media marketing campaigns to drive sales, maintain customer engagement, and conquer black markets selling counterfeited brands.
Nahdet Misr is one of the media and publishing tycoons in Egypt, known for Al Adwaa educational books, multimedia, cultural books, Disney books& stationeries, National Geographic periodicals in addition to many other publications.
Among my achievements were:
• Winning the due diligence with TE Data to co-brand with Nahdet Misr through hosting the event at TE DATA’s entertainment portal “TELIVE.net”. It was one of my recognized achievements and rewarding experiences for the following reasons:
TE DATA announced the contest through its stores, Facebook profile in addition to its main portal “TELIVE.NET” to encourage the audience to subscribe online. This increased the event’s media reach and the number of contesters by 700% compared to previous years and had positively impacted national geographic magazine’s subscribers and sales to reach almost 200% during and after the contest event for 3 months.
Financially, TE DATA sponsored the event and covered the expenses of the final ceremony and giveaways offered to winners.
• Created a new concept for the booths and product displays used at the roadshows events that impressively reflected the world of Disney. The new design increased kids’ engagement and boosted sales by 250%.
• Applied new advertising strategies that were published at Al Ahram newspaper which increased subscribers’ engagements through using “interactive ads”. This strategy boosted engagement and increased sales by 40% compared to earlier ads.
• Worked on Mickey magazine’s market development project through applied market research techniques that revealed some problems, and led to boosting the average monthly sales by 25%.
• Developed electronic marketing efforts that generated newer sources of revenues this included but was not limited to: web sites development, WAP services (educational), Facebook.
• Created the “Mini Magazine” a promotional marketing idea that boosted magazines sales by 40%.
• Participated in Cairo Book Exhibitions with new bundles and promotional ideas that boosted the exhibition sales by nearly 300% compared to previous years.
LG is the leading international brand & technology innovator in consumer electronics, home appliances & mobile communications.
Among my achievements were:
• Efficiently achieved the planned marketing targets within different products/departments with market share growth in Q1 2009 reached 120%.
• Applied market surveys and go-to-market strategies on regular periods to listen for VIP partners & resellers’ problems, recommendations, insights, and monitored competitors’ marketing strategies.
• Organized a tour event across Egypt during Ramadan to gather partners, and to communicate with our audience to inform them about LG’s market strategy, and new product launch.
• Launched LG LCD integrated campaign. The campaign was done incorporation with Animation media production agency to include ATL and BTL activities. The campaign successfully achieved 110% of the target.
• Managed and supervised the design and execution of product displays, internal store branding, and shop board installations.
Owned by Al Kherafi group of companies and powered by British Telecom UK, Yalla Misr, was one of the leading Internet service providers in Egypt.
Among my accomplishments were:
• Shared in planning and executing Yalla Misr’s ATL & BTL campaigns in 2000 and 2003 with Tarek Nour agency that increased the overall brand awareness by almost 140% which was a breakthrough when compared to other ISPs.
• In 2005, conducted offline and online market researches that assessed the loyalty of existing customers and indicated the needs and preferences of expected customers. This study led to improving the sales of two types of services (SDSL and email storage services) by 24% and increased our customers’ retention rate by 40%.
• Managed the marketing and sales teams, provided them with guidance and support that successfully achieved 110% from sales targets in 2005 & 2006 and an almost 8% incremental increase in market share by May 2006.
• In Q4 2007, I had the privilege of going through a workshop and training organized and operated by Ericson UK. A rewarding experience that enlightened me with how international organizations market for their services.
• In Q1 2008, I participated among the board team at the due diligence with British Telecom. I was responsible for all marketing/sales relative issues.
• In Q2 2008, successfully selected by British Telecom to handle the position of marketing development manager after passing all prequalification exams.
DATUM, one of the leading IT solution providers in Egypt. DATUM Internet service provider division, was
one of the most advanced Internet service providers in Egypt, that supported the latest technology in internet
access, MICROSOFT software programing solutions, IBM Platforms and networking solutions.
Sharing in developing and implementing the Internet marketing strategy, a mission that involves:
* Develop marketing programs and plans.
* Target the appropriate customer segment and deciding on the suitable marketing mix.
* Conduct market researches to analyze and identify market requirements.
* Prepare financial and technical proposals for a complete IT solution.
* Organize presentations for the customers to show them the portfolio of services.
* Prepare integrated networking solutions in coordination with the technical operations department.
* Build business relationships with major companies to support the company in mass marketing its
different services through creating a chain of resellers.
PACC, was the sole agent for Apple Computer incorporated in Egypt. It was one of the leading companies
in the field of computers and networking communications.
* Analyze tenders and preparing the optimal solution that suits the customer’s requirements.
* Attend tenders and negotiating prices with the customers.
* Prepare Price Analysis Reports.
* Open new accounts & developing existing ones.
* Prepare presentations on different product types.
Accounting (Language section)
