Ashraf Kullab, KSA Representative

Ashraf Kullab

KSA Representative

Universal Electric Corporation

Location
Saudi Arabia
Education
Diploma, PMP Study Facilitation Program
Experience
35 years, 4 Months

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Work Experience

Total years of experience :35 years, 4 Months

KSA Representative at Universal Electric Corporation
  • Saudi Arabia - Eastern Province
  • My current job since May 2016

per agreement to do local company representation and business support services in KSA

business development and sales at Salman Aldossary Est.
  • Saudi Arabia - Dammam
  • April 2015 to April 2016

Develop the firms products and services offerings

Strategic / Global Account Manager - Oil & Gas at Panduit Corp.
  • Saudi Arabia - Dammam
  • July 2011 to March 2015

Responsible for developing and qualifying business opportunities that best be fulfilled by the company innovative products, solutions and services.
Also responsible for developing the partnership relation with the company echo partners and distributors and market leading system integrators
In addition I was assigned a quota to fulfill from my assigned global accounts; Saudi Aramco and SABIC

General Manager at Jeraisy for Internet Services
  • Saudi Arabia - Riyadh
  • April 2010 to April 2011

General Management of the company business in the Saudi ITC market reporting directly to the President of the Group

Ass. Executive General Maanger - Technical Services at Jeraisy Computer and Communications Services (JCCS)
  • Saudi Arabia - Riyadh
  • January 2010 to March 2010

Responsible for building and managing a service organization kingdom wide within JCCS that would create an edge for the company in the IT market

General Mnager - Eastern Region at Jeraisy Computer and Communication Services
  • Saudi Arabia - Eastern Province
  • July 2005 to December 2009

Reporting to the CEO of the company and responsible for the over all branch management, sales, projects, services, HR and customer accounts development and relations. Eastern Province branch covers Jubail, Hofuf and Khafji offices. All major customer accounts in the region are managed directly by my teams reporting directly to me. Saudi Aramco, SABIC, SEC, RC, MARAFIQ are some of the major accounts that are under my management.

Some of the tasks that I do on routine basis are:
* Sets the branch budget and sales quota.
* Interviewing and hiring all the branch required staff.
* Reviewing and setting the company profit margins in all major tenders.
* Reviewing and Signing on the company behalf the O&M contracts and sales agreements.
* Reviewing, evaluating and recommending the annual staff appraisals.
* Conduct sales review weekly and quarterly meetings and discuss achievement reports with sales, projects and services departments.

Some of the achievements:
* Improved the branch net profitability from negative to positive levels with steady growth year after year (2006- 2008). Effective cost cutting and be selective in business deals to participate in were the two main methods I used to flip the net results from losses into profits.
* Restructure the branch departments and branch organizational structure

Marketing & Products Director at Jeraisy Computer and Communication Services
  • Saudi Arabia
  • March 2003 to July 2005

From my previous position in the eastern province branch as Sales General Manger I was promoted and shifted to Riyadh to work in the company HQ in the corporate office. I was reporting to the CEO. In this new position I was responsible for the kingdom wide marketing of products and services of the company and partners business relations management. I Worked with and managed more than 15 product line managers and products technical specialists. Cisco Systems, Juniper Networks, Hp, Sun Microsystems, Oracle, Microsoft, Citrix and Symantec are the main manufacturers and business partners we worked with and promoted their business relations with Jeraisy. Among my other responsibilities were, to maintain and promote the professional status level of Jeraisy with each manufacturer and business partner. For example, Cisco Gold Certification. Prices and special additional discounts negotiation to win potential bids and deals was also part of my responsibility along with the product line manager and the sales manager. We also were participating in preparing the technical and commercial tenders response.

Sales General Manager at Jeraisy Computer and Communication Services
  • Saudi Arabia
  • February 2000 to February 2003

In-charge of all sales activity in the eastern region of Saudi Arabia and directly managing a team of professional sales of more than 25 executives and division managers with total sales quota of more than USD 20Millions
Procure stock inventory for fast moving and hot selling items for all the region based on sales forecast and market need
Directly involve in sizable bids preparation and pricing responsibility of quotes up to USD 15Millions
Acting General Manager of the branch in times of annual vacation or emergency leaves or business trips of the branch General Manager.
Authorized to sign on behalf of company on some contracts
Maintained excellent business partnership relations with major local and international suppliers and manufacturers like (Avaya Communication, Hp/Compaq, Cisco Systems, Sun Microsystems, Marconi Communications, Microsoft and Oracle) through direct dialog and common interest basis.
Hire, train, supervise and develop entry-level and semi-skilled employees.
Manage, motivate and counsel highly-skilled employees.
Devise motivational procedures and supervise their execution.
Address and resolve urgent customer grievances.
Coordinate and supervise inter-departmental operations.
Analyze, develop and implement sales and business plans taking into consideration of local, regional and international parameters and factors

Customer Service Manager at Jeraisy Computer and Communication Services
  • Saudi Arabia - Eastern Province
  • January 1998 to February 2000

In-charge of Customer Service Organization in the eastern region of Saudi Arabia managingn and executing more than 70 service maintenance contracts supporting all major clients in the area like Saudi Aramco, SCECO, SABIC and other government and private firms.
Procure, Manage and Supervise adequate logistics of spares and backup equipment with over all value of mor than USD 4Millions
Trained employees in communication and customer service.
Organized seminars and training for entry-level employees.
Motivated and counseled personnel team consisting of more than 100 technicians and engineers
Arranged and organized group excursions and motivational events.
Devised and put in place write procedures for achieving high level of customer service satisfaction

Senior Network Technical Consultant at Jeraisy Computer and Communication Services
  • Saudi Arabia - Eastern Province
  • January 1994 to January 1998

Participated in developing and executing number of key kingdom wide projects in major clients like Saudi Aramco (1st & 2nd major Backbone Upgrades, Token-Ring and ATM) and SABIC (Campus infrastructure, LAN and WAN for three major affiliates in Dammam and Jubail).
Supervised organization of events, such as technical presentations and hands-on trainings.
Sought and addressed customer feedback and implemented plans accordingly

Customer Service Engineer at Jeraisy Computer and Communication Services
  • Saudi Arabia - Eastern Province
  • November 1988 to January 1994

Attended customer service calls, fix hardware & software faults.
Maintained communication channel for feedback from customers to manufacturers for highly technical issues escalation involving Mainframe systems like IBM and HDS.
Served major clients like Saudi Aramco, SCECO, SAMAREC, Saudia Airlines, King Fahd University of Petrolum and Minerals, Ministry Of Defence and King Fisal University Public Security/Ministry of Interior.
Hardware and Software Trained and Worked on IT equipment ranging from PC to Networks to Mini and Mainframes

Education

Diploma, PMP Study Facilitation Program
  • at VINSYS
  • February 2015

This is a certificate of participation for successful completion of PMP Study Facilitation Program with 35 PDUs of contact Hrs. to be fully PMP certified I have to site for the PMP exam

Diploma, Lean Six Sigma Green Belt
  • at ANEXAS CONSULTANCY SE (www.anexas.net)
  • February 2011

Lean Six Sigma Green Built training

Diploma, Sales specialist
  • at RedHat Company, Parners Summit
  • April 2009

Partners Summit

Diploma, Hp software universe,
  • at Hp
  • October 2008
Diploma, Attending CeBit exhibition
  • at CeBit
  • February 2002

Attending CeBit show

Diploma, Sales and partners award
  • at Fore Systems Partners Summit
  • August 1998
Diploma, ATM Networks System Engineer
  • at Fore Systems HQ Training Center
  • September 1995

Fore Systems Technical Training, ATM Theory and Operation Fore Systems Technical Training, ForeView Network Management Fore Systems Technical Training, LAX-20 Installation and Configuration

Master's degree, Business Administration
  • at King Fahd University of Petrolum and Minerals
  • June 1995

Degree is Incomplete / dropped after finishing three semesters due to work and family responsibilities.

Diploma,
  • at Bytex HQ Training Center
  • September 1994

September 21, 1994 Bytex Certificate Of Achievement, Bytex Series 7700 NMS Training & Bytex ProSentry Administration Training

Diploma, IBM Mainframe
  • at Hitachi Data Systems (HDS) European Education Center
  • June 1993

Customer Engineering Training Course on 7480-7490 BASIC TAPE Customer Engineering Training Course on 7980-3 DISC Controller Maintenance

Diploma, System Engineer
  • at Hitachi Data Systems (HDS) European Education Center
  • November 1992

Customer Engineering Training in XA HARDWARE Customer Engineering Training in 7380-7980 2 DASD & DISC Controller Maintenance

Bachelor's degree, Engineering in Electrical and Communication & Control
  • at King Fahd University of Petrolum and Minerals
  • June 1988

Bayt Tests

Negotiations Skills Test
Score 82%

Specialties & Skills

Data Center
Data Systems
Administration
Technical Consultant
Engineering
planning
customer service
operations management

Languages

Arabic
Expert
English
Expert

Memberships

IEEE
  • member
  • January 2008
Saudi Council of Engineers
  • Consultant Engineer
  • July 2010

Training and Certifications

"Fundamentals of Welding & Metallurgy" - worth 8 credited hours in the Prof. Accreditation program (Training)
Training Institute:
Saudi Council of Engineers
Date Attended:
May 2016
Duration:
25 hours

Hobbies

  • travel
    visited many countries and met good people. Established friendship and business relations with some.