Asia alhashimi

Oct 2014 till date: Assistant Marketing Manager Dubai World trade center - Dubai United Arab Emirates  Work with GM to devise and implement strategies, policies and procedures for marketing & communications activities for the Exhibition Dept and its portfolio of exhibitions.  Develop innovative marketing campaigns, tools and activities.  Assist GM and project managers in pitching for corporate sponsors.  Undertake the development and production of all marketing collateral in conjunction with Project Managers across a range of regional and international exhibitions from the DWTC portfolio  Develop, co-ordinate and manage tactical marketing and PR campaigns to support the exhibitions strategies and achieve specific business objectives  Work with the Project Managers to develop the shows through database building, research and enhanced exhibition offerings eg conference programmes, gala dinners, awards ceremony’s  Source, negotiate and manage external support agencies including printers, design, marketing, pr, photography and media  Develop and research new show ideas and markets  Research and develop dedicated Data management procedures for the whole department  Database management  Manage exhibition onsite activities including press conferences, press days and media centres  Ensure the identity guidelines are adhered to by internal departments and external agencies  Ensure all marketing collateral is professionally produced, of the highest quality and reflects exhibition and corporate guidelines  Develop PR strategies, campaigns, and initiatives to improve public perception of company.  Improve management and employee relations.  Prepare and publish newsletters and other company literature.  Create motivational videos.  Produce annual reports on financial status of firm.  Release promotion literature about new products.  Respond to information queries from media and the general public.  Identify audience for product or service.  Support in press releases and media kits.  Develop and maintain corporate image and logos.  Manage company sponsorships.  Maintain effective working relationships with local and municipal government officials and media representatives.  Formulate policies and procedures related to public information programs.  Manage an organization's reputation with the public in general and clients.  Compile comprehensive information about the company for the media.  Develop and launch Internet or intranet web pages.  Manage communications budgets.