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Asma Kassam, Marketing Manager

Asma Kassam

Marketing Manager·F45 Training

United Arab Emirates

Diploma, Fitness And Sport

Work experience

Total years of experience: 20 years, 5 months

Marketing Manager

August 2025 - Present

F45 Training

Dubai, United Arab Emirates

August 2025 - Present

Marketing lead across 7 F45 Training Studios in Dubai.

- Strategizing and developing Social Media content calendar & briefs

- Content creation using variety of digital software programs

- Running and managing Meta ads during peak campaigns

- Elevating brand positioning while nurturing existing community

- Devising Monthly Analytics and Performance reports

- Directing 7 studios toward new mood board & marketing direction

- Designing, scheduling region-specific content while aligning with

- HQ corporate branding and structure
Company industry:
Sports & Outdoor Activities
Job role:
Hospitality and Tourism

Multi-site Marketing Lead

January 2025 - Present

F45 Training (Contract)

Dubai, United Arab Emirates •Hybrid

January 2025 - Present

• Lead portfolio growth across seven franchise locations.
• Localize corporate campaigns to improve acquisition performance & lead flow.
• Align marketing activity with studio-level revenue and membership targets
• Oversee agency execution and paid media performance.
• Support studio leadership in strengthening lead-to-member conversion performance.
Company industry:
Sports & Outdoor Activities

Director of Studio Operations & Marketing

July 2023 - March 2026

Reset Fitness

Dubai, United Arab Emirates

July 2023 - March 2026

• Drove 6x revenue growth within 12 months.
• Aligned operations, acquisition, and enrollment systems.
• Re-engineered workflows to improve accountability and margins.
• Stabilized recurring program enrollment and revenue cycles.
• Built structured lead nurture and conversion systems.
Company industry:
Sporting Goods

Editorial Health & Wellness Contributor

January 2011 - March 2026

Health & Wellness Publications

Vancouver, Canada •Remote

January 2011 - March 2026

Produced SEO-informed digital content aligned with consumer trends and audience growth
objectives.
Company industry:
Corporate Management Office

Director of Studio Operations

July 2023 - January 2025

Reset Fitness

Dubai, United Arab Emirates

July 2023 - January 2025

- Implementing systems to maximize revenue & minimize loss

- (Memberships, operations, coaching, retention, acquisition

- Driving record-breaking sales from 2nd month onward

- Leading and developing sales team

- Creating team KPIs and support to achieve them.

- Planning & executing new initiatives to strengthen community.

- Populating marketing calendar and executed all initiatives

- Directing & strategizing social media

- Point of contact for all member and client relations

- Managing all 3rd Party relationships

- Innovating ways to increase revenue on shoe string budget
Company industry:
Sporting Goods
Job role:
Hospitality and Tourism

Owner & founder

January 2011 - October 2022

Active Kinetix Fitness & Rehabilitation

Vancouver, Canada

January 2011 - October 2022

Business development, Marketing, sales, team development
Scheduling, accounting, monthly budgeting, sales targets
Community leader, collaborator, networker
Developing & facilitating exercise programs - Active Rehabilitation or
general fitness
Functional assessments for clients with Motor Vehicle Accident and
other injuries
Developing nutritional plans with clients
Fitness testing and goal-setting
Company industry:
Sports & Outdoor Activities

Founder | Business Growth Lead

January 2011 - January 2022

Active Kinetix Fitness & Rehabilitation

Vancouver, Canada

January 2011 - January 2022

• Built and scaled multi-service rehabilitation and fitness practice.
• Designed marketing and referral acquisition systems across medical and legal channels.
• Recruited and led a multi-practitioner performance team.
• Established strategic partnerships driving consistent client flow.
• Implemented tiered pricing and ROI-driven budgeting.
Company industry:
Sports & Outdoor Activities

Corporate Health & Fitness Consultant

January 2010 - January 2014

Best Buy Head Office

Vancouver, Canada

January 2010 - January 2014

Onsite consulting with employees
Designing fitness & wellness initiatives
Devising innovative monthly challenges and games to promote
exercise participation
Teaching group fitness classes and generating consistent class
registration for every cycle
Planning, Marketing, and Coordinating Health & Wellness
tradeshows
Creating posters and Handbooks for employee education on
exercises, core strength, and ergonomics
Company industry:
Sports & Outdoor Activities

Assistant Corporate Fitness Manager

January 2006 - January 2014

Best Buy Canada and EA Sports Curtis Personalized Health Management

Burnaby, Canada

January 2006 - January 2014

• Coordinated multi-site corporate wellness programs across major organizations.
• Managed programming, partnerships, and employee engagement initiatives.
Company industry:
Internet & E-commerce

Membership Sales & Front Desk

January 2008 - January 2011

Gold’s Gym

Vancouver, Canada

January 2008 - January 2011

Top sales numerous months
Promoting facility, walk throughs, relationship building
Actively seeking opportunities to cross-promote with neighboring
businesses
Devising corporate contracts & relations
Greeting members with friendly approach, and maintaining good
rapport
Liaising with group fitness instructors and optimizing group fitness
schedule
Company industry:
Sports & Outdoor Activities

Membership Sales Representative & Group Fitness Lead

January 2006 - January 2010

Gold’s Gym

Burnaby, Canada

January 2006 - January 2010

• Top-performing membership sales representative for three consecutive years.
• Managed corporate accounts and supported instructor coordination.
Company industry:
Sports & Outdoor Activities

Education

Cory Holly Institute

December 2012

December 2012

Diploma, Fitness And Sport

Canada

Certified Sports Nutrition Advisor (500 hours)

University of British Columbia

June 2008

June 2008

Bachelor's degree, Kinesiology

Canada

Skills

KINESIOLOGY
Intermediate
KINESIOLOGY
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
PROBLEM SOLVING
Intermediate
PROBLEM SOLVING
Intermediate
FITNESS MANAGEMENT
Intermediate
FITNESS MANAGEMENT
Intermediate
OPERATIONS
Intermediate
OPERATIONS
Intermediate
MANAGEMENT
Intermediate
MANAGEMENT
Intermediate
ENERGETIC
Intermediate
ENERGETIC
Intermediate
Marketing
Intermediate
Marketing
Intermediate
Social Media
Intermediate
Social Media
Intermediate
BRAND STRATEGY
Intermediate
BRAND STRATEGY
Intermediate
BUSINESS DEVELOPMENT
Intermediate
BUSINESS DEVELOPMENT
Intermediate
CORPORATE FORECASTING
Intermediate
CORPORATE FORECASTING
Intermediate
CUSTOMER RETENTION
Intermediate
CUSTOMER RETENTION
Intermediate
GROWTH STRATEGIES
Intermediate
GROWTH STRATEGIES
Intermediate
MARKETING
Intermediate
MARKETING
Intermediate
MARKETING INFORMATION SYSTEMS
Intermediate
MARKETING INFORMATION SYSTEMS
Intermediate
OPERATIONS
Intermediate
OPERATIONS
Intermediate
REVENUE GROWTH
Intermediate
REVENUE GROWTH
Intermediate
STRATEGIC PARTNERSHIP
Intermediate
STRATEGIC PARTNERSHIP
Intermediate

Memberships

Dubai Dragons - All Women's Dragon Boat Team

Member

September 2025

The Ismaili

Content creator - Nutrition Team

September 2025

Training and Certifications

Certifications
Group Exercise & Personal Training Certifications
Certified Sports Nutrition Advisor
Certified Fascial Stretch Therapist
Training
Fitness Business Mentorship since 2016
Craig Ballantyne + more

Hobbies

  • Pilates, Functional Training, Dragon Boating, Audiobooks