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asmaa yehia, Digital Marketing Executive & Business Developer

asmaa yehia

Digital Marketing Executive & Business Developer·MENABloom

Egypt

Bachelor's degree, Mass Media

Work experience

Total years of experience: 6 years, 2 months

Digital Marketing Executive & Business Developer

January 2023 - March 2025

MENABloom

Cairo, Egypt

January 2023 - March 2025

Marketing Responsibilities:
• Managed MENABloom’s social media platforms and website, optimizing content through SEO best practices.
• Developed digital marketing strategies to enhance brand visibility and engagement.
• Executed influencer marketing initiatives for Lenovo, HONOR, and Motorola, handling selection, campaign execution, and performance analysis.
• Created high-quality visual content, ensuring brand consistency across platforms.
• Analyzed performance metrics and provided insights to optimize digital marketing strategies.

Business Development Support:
• Researched and evaluated tenders and business opportunities, targeting high-potential prospects.
• Crafted and submitted proposals, strengthening client acquisition efforts.
• Defined service offerings and structured competitive bids.
• Engaged with potential clients to expand MENABloom’s market reach.

Company industry:
Broadcast Media Production

Project Manager

January 2022 - January 2023

Saudi Broadcasting Authority (SBA)

Cairo, Egypt

January 2022 - January 2023

• Developed creative content strategies, increasing audience engagement by 50%.
• Delivered media services for SBC, Saudi Channel, and Sports Channels, aligning
productions with brand objectives.
• Compiled detailed reports on performance metrics, achievements, and deliverables,
improving transparency and efficiency.
• Ensured 100% compliance with project scope and deadlines, maintaining on-time
delivery.

Company industry:
Public Administration

Content Coordinator

March 2020 - December 2021

MENABloom

Cairo, Egypt

March 2020 - December 2021

Managed content scheduling, streamlining approval processes.
• Developed newsletters and social media concepts to increase audience engagement.
• Conducted market research to enhance content relevance.

Company industry:
Broadcast Media Production

YouTube Content Management Specialist

January 2017 - January 2018

Digisay

Cairo, Egypt

January 2017 - January 2018

Designed and executed content strategies to improve visibility.
• Managed content distribution, boosting web traffic and user interaction.

Company industry:
Media Production

Education

Helwan University

January 2016

January 2016

Bachelor's degree, Mass Media

Egypt

Skills

Social Media Monitoring
Expert
Social Media Monitoring
Expert
Team Handling
Expert
Team Handling
Expert
Proposal Writing
Expert
Proposal Writing
Expert
Marketing
Expert
Marketing
Expert
DIGITAL MARKETING
Intermediate
DIGITAL MARKETING
Intermediate
BUSINESS DEVELOPMENT
Intermediate
BUSINESS DEVELOPMENT
Intermediate
SOCIAL MEDIA
Intermediate
SOCIAL MEDIA
Intermediate
SEARCH ENGINE OPTIMIZATION
Intermediate
SEARCH ENGINE OPTIMIZATION
Intermediate
WEBSITE MANAGEMENT
Intermediate
WEBSITE MANAGEMENT
Intermediate
INFLUENCER MARKETING
Intermediate
INFLUENCER MARKETING
Intermediate
MEDIA PRODUCTION
Intermediate
MEDIA PRODUCTION
Intermediate
ENTREPRENEURSHIP
Intermediate
ENTREPRENEURSHIP
Intermediate
BEST EXECUTION
Intermediate
BEST EXECUTION
Intermediate
ANALYTICS
Intermediate
ANALYTICS
Intermediate

Social profiles

Languages

Arabic

Native Speaker

English

Expert