Atif Sarfraz, Regional/Area Sales Manager

Atif Sarfraz

Regional/Area Sales Manager

Hilti

Location
Saudi Arabia
Education
Master's degree, Global BusinessManagement
Experience
18 years, 5 Months

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Work Experience

Total years of experience :18 years, 5 Months

Regional/Area Sales Manager at Hilti
  • Saudi Arabia - Jeddah
  • My current job since June 2018

, Jeddah
• Handling Façade/ Elevator/ Industry/ Government/ Data
Center customers and projects
• Achievements: Achieved sales growth in each year (avg
7% to 8%), Developed Team members (3) to different
positions, created sustainable business model for
Government segment (new business model) and
Industrial. Managed to get new cheese as opportunities
to boost sales
• Collaboration with region to develop relevant trades in
KSA and develop sustainable business model
• Systematic Account Development of Focus customers
and secure top line and bottom line
• To demonstrate leadership skills to be creative, take
calculable risks, bring best out of team by applying
coaching fundamentals and competency on situational
leadership
• Develop team members in their current role and beyond
and build team that is diverse, inclusive, and powerful by
creating right mix of tenure, age, and gender.

Lead Product Manager at Hilti
  • Saudi Arabia - Jeddah
  • March 2017 to May 2018

Power Tools &
Accessories

Technical Marketing Manager at Hilti Saudi Arabi
  • Saudi Arabia - Jeddah
  • February 2015 to February 2017

first one to launch it in META for Hilti.
• Successfully launched paid services, roll out of
Engineering roadmap
• Define, manage and develop technical marketing
initiatives according to customer requirements, needs
and opportunities for technical product lines with primary
goal of achieving sales.
• Close coordination with Product marketing and
Engineering team to develop and substantially grow
Technical Product Business.
• Assisting Engineering Head to do business planning for
entire department.
• Define, manage and develop communication materials
(training, documentation, etc.) with clear orientation
towards internal and external engineering community.

Product Manager at Firestop
  • Saudi Arabia - Jeddah
  • July 2011 to January 2015

Hilti Saudi Arabia, Jeddah
• Strategizing marketing plans and product leadership
strategy for business unit.
• Understanding of entire gamut of company operations
dealing with activities like training, sales, developing
market strategies, overall functioning etc.
• Prepare product launches, verify and adapt global and
regional concepts to local market.
• Control & manage stock & expiry by coordinating with
logistic.
• Achieved outstanding results in 2013, 53% growth over PY
and number 1 in market share in Firestop products in
Saudi Arabia.
• Ranked first in all Hilti group in growth in Firestop sales.

Sales & Marketing Manager
  • April 2007 to January 2011

OMEC Engineers, Kolkata, Delhi & Ranchi
• Dealing with turnkey contracts for sub-station and
transmission lines and also deals in trading of electrical
equipment
• Handling all major customers in utility, industries &
contractor segments.
• Managing entire Sales cycle from order booking to
payment collection for entire range of Industrial electrical
products such as Energy Meters, Industrial Products.
• Created a new team with 15 TM and delivered results
from 2nd year onwards.

Sales Representative at The Times Group
  • India - New Delhi
  • July 2005 to March 2007

Part of branding team of Times Classified. Launched
special edition like Wedding Times.
• Coordination with different regions to consolidate Times
Classifieds business.
• Competitor tracking, concept selling and Price
negotiations.
• Developing and implementing promotion and pricing
strategies.
• Integration with online marketing techniques.
• Promotional presentation to prospective clients and
agencies to build and promote brand awareness.

Education

Master's degree, Global BusinessManagement
  • at Indian Institute Of Management Calcutta
  • January 2009

Master's degree, Marketing and Operations
  • at Amity Business School
  • January 2005

Bachelor's degree, Electrical and Electronics
  • at VTU
  • January 2002

Bachelor of Engineering

Specialties & Skills

Booking
International Business
Data Analysis
MARKETING
BRAND MANAGEMENT
BUSINESS PLANS
COACHING
CONCEPT DEVELOPMENT
CUSTOMER RELATIONS
LEADERSHIP

Languages

Arabic
Beginner
English
Expert
Hindi
Expert