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Attiya Alzahrani, channel sales head

Attiya Alzahrani

channel sales head·Mayar foods co

Saudi Arabia

Bachelor's degree, Business Administration

Work experience

Total years of experience: 24 years, 7 months

channel sales head

February 2024 - Present

Mayar foods co

Jeddah, Saudi Arabia

February 2024 - Present

Professional Summary
Channel Sales Manager with 20+ years of progressive experience in FMCG and consumer goods.
Proven track record of delivering double-digit sales growth, building and leading high-
performance teams, and expanding market share across KSA. I am skilled in sales strategy,
negotiation, trade marketing, field marketing and business development.
Company industry:
FMCG
Job role:
Sales

Regional Sales Manager

May 2016 - January 2024

Mayar Foods

Jeddah, Saudi Arabia

May 2016 - January 2024

Led sales operations across the Western regions, covering both Modern Trade and General
Trade channels.
• Grew market share through targeted customer development and by leveraging insights from
AC Nielsen.
• Built, coached, and mentored high-performing sales teams.
Company industry:
FMCG
Job role:
Sales

Special Project Manager, Modern Trade for Sales and Merchandising

October 2014 - May 2016

Abbar Trading Co

Jeddah, Saudi Arabia

October 2014 - May 2016

Company industry:
FMCG
Job role:
Sales

Regional Sales Manager – Modern Trade - North West

July 2013 - September 2014

Abbar Coldstores Co

Jeddah, Saudi Arabia

July 2013 - September 2014

Company industry:
FMCG
Job role:
Sales

Merchandising Supervisor

March 2013 - June 2013

Abbar Coldstores Co

Jeddah, Saudi Arabia

March 2013 - June 2013

Company industry:
FMCG
Job role:
Customer Service and Call Center

Merchandising Supervisor

March 2012 - March 2013

Almarai Co

Altaif, Saudi Arabia

March 2012 - March 2013

Company industry:
FMCG
Job role:
Customer Service and Call Center

Regional Trade Activity Supervisor for North West

January 2011 - February 2012

Basamh Trading Co

Jeddah, Saudi Arabia

January 2011 - February 2012

Company industry:
Merchandising
Job role:
Customer Service and Call Center

Merchandiser Supervisor - Outer branches - Mecca, Taif and Baha

September 2009 - December 2010

Basamh Trading Co

Mecca, Saudi Arabia

September 2009 - December 2010

Company industry:
Merchandising
Job role:
Customer Service and Call Center

Merchandiser Supervisor - Outer branches - Medina, Tabuk and Yanbu

April 2007 - August 2009

Basamh Trading Co

Medina, Saudi Arabia

April 2007 - August 2009

Company industry:
Merchandising
Job role:
Customer Service and Call Center

Team Leader

June 2005 - March 2007

Basamh Trading Co

Jeddah, Saudi Arabia

June 2005 - March 2007

Company industry:
Merchandising
Job role:
Customer Service and Call Center

Merchandiser

November 2001 - May 2005

Basmh Trading Company

Jeddah, Saudi Arabia

November 2001 - May 2005

Company industry:
FMCG
Job role:
Customer Service and Call Center

Merchandiser

November 2001 - May 2005

Basamh Trading Co

Jeddah, Saudi Arabia

November 2001 - May 2005

Company industry:
Merchandising
Job role:
Customer Service and Call Center

Education

Arab Open University - Saudi Arabia

December 2024

December 2024

Bachelor's degree, Business Administration

Saudi Arabia

I’m still studying right now.

King Faisal University

August 2008

August 2008

Diploma, High School

Saudi Arabia

GPA (percentage): 84.62%

GPA (percentage): 84.62%

View attachment

Skills

Solution Selling
Expert
Solution Selling
Expert
Leadership
Expert
Leadership
Expert
Training
Expert
Training
Expert
Management
Expert
Management
Expert
Planing
Expert
Planing
Expert
Flexibility in thinking
Expert
Flexibility in thinking
Expert
Work under the pressure
Expert
Work under the pressure
Expert
Good English language
Intermediate
Good English language
Intermediate
Managing the team through the team work
Expert
Managing the team through the team work
Expert
Field marketing knowledge
Expert
Field marketing knowledge
Expert
Good knowledge of computer system
Expert
Good knowledge of computer system
Expert
Ability of good communication skills with customers
Expert
Ability of good communication skills with customers
Expert
marketing strategy
Intermediate
marketing strategy
Intermediate
negotiation
Expert
negotiation
Expert
key account management
Expert
key account management
Expert
wholesale sales
Expert
wholesale sales
Expert
Strategy Work
Expert
Strategy Work
Expert
Relationship Management
Expert
Relationship Management
Expert
Leadership
Expert
Leadership
Expert
Forecasting
Expert
Forecasting
Expert
Planing
Expert
Planing
Expert
Emotional Intelligence
Expert
Emotional Intelligence
Expert
Communication Skills
Expert
Communication Skills
Expert
Teamwork
Expert
Teamwork
Expert
Solution Selling
Expert
Solution Selling
Expert
Training
Expert
Training
Expert
Management
Expert
Management
Expert

Social profiles

Languages

Arabic

Native Speaker

English

Expert

Hobbies and interests

Football
Reading
Podcasting