Operations Manager & Digital Marketing Director
Okaz Organization for Press & Publication
Total years of experience :14 years, 9 Months
Online Operations Manager Duties
Create and implement the online store business plans for ( www.bass6a.com )
Process daily orders and responsible for the sales and profits of the e-store
Provide exceptional customer service and resolve customer problems or complaints by determining optimal solutions
Communicate, execute, and manage e-marketing plans in cooperation with other team members who have been in charge of different e-marketing channels such as social media (facebook/twitter), or search engine optimization
Keep close contact with suppliers and maintain adequate store supplies
Manage store revenue, including cash handling and execute and monitor loss prevention and shrink programs.
Manage all store operational issues, including store housekeeping, store administrative duties, physical inventories, price changes, etc.
I was able to cite significant achievements, demonstrating the ability to handle all aspects of retail operational and merchandising management issues, from the delivery of stock to the store to the final sale of the product to the customer.
Manage speed of service results, controls inventory that is used for service orders, and responsible for the overall organization and appearance of the service.
Ensure all orders are properly documented and released
Marketing and Social Media Manager Duties:
Championed online marketing presence and strategy for all Okaz Digital brands. I focused on customer acquisition, site traffic, conversion, revenue & engagement to maximize market share, while driving brand consistency.
Manage digital marketing processes, plans and spend optimization for all of our brands.
Overseeing all social media marketing efforts .This includes social media strategy, management of social media presences on Facebook, Twitter, Instagram, YouTube and other channels; content development, customer engagement, monitoring/listening and social media promotions.
Responsible for driving substantial increase in follower growth, engagement rate through exclusive and relevant content; revenue attributable to social media and customer satisfaction/resolution of service issues.
Coordination with PR agencies to identify and engage with local influencers, bloggers, and brand advocates in the social sphere.
Responsible for improving organic search results. Created and launched SEO & SEM campaigns, identify areas of improvement, run PPC campaigns, and attempt to improve the sites' rankings in major search engines.
Driving strong integration across other marketing communication tactics, including online store, digital advertising, email and SMS.
Played a significant role in long-term strategic plans toward operational excellence - Developed long-range forecasts and maintained long-range financial plans.
Manage the online store team, customer inquiries, product inventory, vendors for payments and shipping.
Manage community management team and social media campaigns and platforms.
Managed and supervised online operations on daily basis including sales, purchases, supply chains, manufacturing, resourcing, and distribution
Interacted daily with the Board of Directors - Managed budget in coordination with Board.
Focal point for creating annual budget and monitoring cash flow - Developed and managed annual budgets and program budgets and organized fiscal documents.
Plan and execute online marketing strategies and campaigns
Manage and maintain relationships with outside vendors and agencies.
• Working with the Head of Merchandising and Digital Manager to create the weekly content plan according to trends,
• I'm the brand customer 'tone of voice', writing appropriate and accessible copy for all features and selected marketing content
• Managing the Production team to deliver optimum product presentation and merchandising across all sites, ensuring that the quality of the site is maintained.
• Play a leading role in developing the content and usability strategy for the new international sites and mobile site and project manage seasonal site development for content (model store, site refresh).
• Working closely with E-Commerce Designers to consistently achieve visually appealing and commercial site content.
• Manage the Content team communication between the IT Web Development team and the Brand website team
• Maintain a flexible approach to the daily/weekly schedule, with the ability to adjust plans and workload in response to sales performance/weather/buying trends.
• Enhancing sales orientated web content and creative positioning, including on site content, display advertising and search
• Developing the business' online writing Style Guide
• Scoping and supporting the implementation of a content management system to improve and support enhanced internet marketing
• Managing all content changes across business' family of web sites Creative copywriting - display, search, campaigns and content
• Oversee the commercial content and provide detailed reporting and analysis on the sales, content and promotion.
Develop online shopping and shipping policies, procedures and monitor online customer service activities.
Manage web analytics and sales tracking efforts—recommend and manage changes based on analysis of traffic, email campaign results, and sales performance.
Analyze customer database to develop customer segmentations and online marketing program recommendations.
Create the weekly content plan according to trends and write appropriate, on-brand, accessible content.
MeMega Content Supervisor/Team Leader Jul 2010 - Present
• Responsible for product content publication to the www.memega.com website.
• Co-ordination of weekly promotions and launch of website graphics
• Supervisor of website Content Management System
• Liaising with IT, Purchasing and Graphics department to ensure accuracy of data and offers
• Manage a team of 10 people (Translators, Graphics and Content)
• Managing the relationships with the IT department to ensure the launch of website improvements
• Deputising for the Head of Ecommerce while on vacation
• Co-ordination of day to day office administrative duties.
• Collation and payment of supplier invoices for services to MeMega
• Active field marketing for targeted promotions
MeMega Administrator Apr - Jul 2010
• Data entry and process flow input for Operations Director
• Organisation of Operations Director diary and meetings
• General petty cash balance and credit
• Navision data input
• Collation of merchandising and marketing information
• Arrange foreign travel and accommodation
• Assist in the preparation of website product content
• Co-ordinating graphics from external supplier and invoice payment
• Training of new starters
• Customer order tracking to ensure compliance with delivery date
• Liaison between Production, Warehouse and Delivery departments
• General office administration
I have been trained in the principles of sales and marketing
Cosmetics Sales Representative
B.S in Administrative Sciences, Major in Business Administration Cumulative average 82% Rank 1 (Valedictorian) Placed on University's Honor list for three consecutive years 2008, 2009 and 2010 Yarmouk University – JORDAN 2006 GPA Very Good (3.3 out of 4) Graduated in January 2010