Aya Bassam Haj Ahmad

• Oversee marketing and operations for a network of 11 dermatology and dental clinics.
• Implement influencer marketing strategies and coordinate booth presentations at major events such as Jeddah Derm,
Saudi Derm, and IMCAS World Congress Paris.
• Led a successful Ramadan 2024 digital campaign across Snapchat, TikTok, Instagram, and Facebook, resulting in a
250% increase in revenue to 3.5M SAR.
• Achieved a consistent 25% year-over-year sales growth.
• Represent the company and successfully negotiate and close deals with key stakeholders.
• Manage a diverse team including a producer, designer, photographer, videographer, social media moderator, media
buyer, and customer service team.
• Handle booth logistics including rental, location selection, branding, marketing material creation, and targeting key
audiences such as doctors and machinery suppliers.
• Conduct research, initiate contact, negotiate terms, and develop scripts for influencer partnerships.
• Formulate and manage the annual marketing budget.
• Develop and maintain a content calendar for social media postings.
• Plan and coordinate participation in industry events and conferences.

Online Operations Manager Duties
Create and implement the online store business plans for
 Process daily orders and responsible for the sales and profits of the e-store
 Provide exceptional customer service and resolve customer problems or complaints by determining optimal solutions
 Communicate, execute, and manage e-marketing plans in cooperation with other team members who have been in charge of different e-marketing channels such as social media (facebook/twitter), or search engine optimization
 Keep close contact with suppliers and maintain adequate store supplies
 Manage store revenue, including cash handling and execute and monitor loss prevention and shrink programs.
 Manage all store operational issues, including store housekeeping, store administrative duties, physical inventories, price changes, etc.
 I was able to cite significant achievements, demonstrating the ability to handle all aspects of retail operational and merchandising management issues, from the delivery of stock to the store to the final sale of the product to the customer.
 Manage speed of service results, controls inventory that is used for service orders, and responsible for the overall organization and appearance of the service.
 Ensure all orders are properly documented and released

Marketing and Social Media Manager Duties:

Championed online marketing presence and strategy for all Okaz Digital brands. I focused on customer acquisition, site traffic, conversion, revenue & engagement to maximize market share, while driving brand consistency.
 Manage digital marketing processes, plans and spend optimization for all of our brands.
 Overseeing all social media marketing efforts .This includes social media strategy, management of social media presences on Facebook, Twitter, Instagram, YouTube and other channels; content development, customer engagement, monitoring/listening and social media promotions.
 Responsible for driving substantial increase in follower growth, engagement rate through exclusive and relevant content; revenue attributable to social media and customer satisfaction/resolution of service issues.
 Coordination with PR agencies to identify and engage with local influencers, bloggers, and brand advocates in the social sphere.
Responsible for improving organic search results. Created and launched SEO & SEM campaigns, identify areas of improvement, run PPC campaigns, and attempt to improve the sites rankings in major search engines.
 Driving strong integration across other marketing communication tactics, including online store, digital advertising, email and SMS.

• Led digital marketing efforts for subsidiaries across various sectors including real estate, investment, engineering &
technologies, consumer & Tradings, entertainment, manufacturing, electronics, fitness & health, food production, retail
and marketing production.
• Expanded the marketing team from 3 to 20 members to establish an in-house agency CREVERSE servicing subsidiary
companies as well as external clients which created a new stream of income for the group.
• Collaborated with sales teams to secure marketing contracts with major clients such as SELA, SAVOLA, PANDA
Retail Group, Red Sea Gateway Terminal, OKAM and OMACO.
• Organically increased LinkedIn followers from 3k to 49k through strategic keyword use, consistent posting, and
content creation.
• Coordinated participation in major events like the Hotel Show in Riyadh, achieving a 35% increase in booth traffic as a
Golden Sponsor.
• Increased website traffic by 30% by managing content, SEO, and design for 13 subsidiary websites, and establishing 7
websites from scratch.
• Utilized tools like Monday.com, Hootsuite, and Buffer for comprehensive social media management and engagement
tracking.
• Conducted thorough studies of each sector to tailor marketing strategies effectively.
• Organized company participation in significant industry events such as the LEAP World Congress.

• Managed marketing for 7 Dermatology clinics in the UAE and 2 polyclinics in KSA, covering pediatric, dentistry,
obstetrics and gynecology, emergency services, laboratory, and laser treatments.
• Successfully secured profits despite lockdown during Covid19 by publishing content on the sterilization activities in
the clinics and gaining the trust of clients.
• Significantly increased sales by developing home visit services for chronic disease management.
• Recruited and hired new doctors and staff to enhance clinic operations and for better effectiveness.
• Created and managed promotional offers on social media platforms such as Twitter, Instagram, Facebook, and
Snapchat.
• Developed and maintained a content calendar for organized social media postings.
• Established and managed the company website using WordPress.
• Effectively managed marketing efforts within a limited budget.

• Managed marketing operations for 38 branches across KSA, including Stars Smiles, Rama, and Alshakreen and led the
expansion of 12 new branches in the Western Province.
• Successfully rebranded Yakoot clinics to Stars Smile and Alshakreen to improve reputation.
• Coordinated participation in 20 beauty exhibitions, with large-scale (12x12 and 15x15) booths as Gold Member,
overseeing the design of booths and managing marketing materials.
• Organized internal brand events such as New Year and National Day celebrations.
• Exceeded revenue targets, achieving 38, 000, 000 SAR against a target of 1, 600, 000 SAR (220% increase).
• Expanded the marketing team from 4 to 48 members, including social media moderators, media buyers, community
managers, photographers, IT specialists, content writers, and business analysts.
• Achieved 40% increase in website traffic and 75% increase in conversion by 75% with the development and launching
of a new user-friendly website with a digital advertising strategy.
• Oversaw a social media budget of $50, 000 per branch and developed detailed spending plans for media buying
campaigns and influencer partnerships.
• Achieved a 30% increase in followers and 40% increase in engagement by developing a content calendar, creating
visually appealing graphics, and engaging with followers.
• Directed $100, 000 budget campaigns for Ramadan, National Day, and Hajj.
• Boosted customer retention by 25% and customer lifetime value by 20% by implementing a CRM strategy that
included integration, behavior tracking, and targeted campaigns.
• Initiated and managed strategic external partnerships, improving marketing ROI by 21% and increasing brand
presence.

• Led the digital transformation of Okaz, Alnadi and Saudi Gazette newspapers, establishing a strong online presence.
• Managed sponsorships for recruitment fairs, WWE events, and signed PR agreements with wrestlers.
• Managed events featuring standup comedians like Russel Reka and Rajai Kawas.
• Organized and participated in annual exhibitions such as Press Galary and International Book Fair in Riyadh and
Jeddah.
• Led a team of 15 marketing professionals, producing content for diverse media outlets.
• Launched a YouTube channel and managed all social media accounts, creating content and engaging with clients.
• Expanded 2 e-commerce platforms, successfully selling out products through strategic offers.
• Revitalized the newspaper brand, increasing activity and engagement.
• Increased awareness by coordinating radio programs across 5 channels with promotional giveaways.
• Increased website visitors and ad space revenue.
• Conducted SEO training for article authors, improving searchability and traffic.
• Executed successful email marketing campaigns, increasing open rates by 25% .
• Optimized marketing campaigns, driving a 34% increase in conversions, 25% sales growth, and a 10% reduction in
cost-per-acquisition.
• Increased organic search traffic by 10% and online sales by 15% through SEO and SEM campaigns.
• Established annual growth targets and developed sales plans for sustainable growth.
• Coordinated with PR agencies to connect with local influencers and bloggers.

Played a significant role in long-term strategic plans toward operational excellence - Developed long-range forecasts and maintained long-range financial plans.
 Manage the online store team, customer inquiries, product inventory, vendors for payments and shipping.
 Manage community management team and social media campaigns and platforms.
 Managed and supervised online operations on daily basis including sales, purchases, supply chains, manufacturing, resourcing, and distribution
 Interacted daily with the Board of Directors - Managed budget in coordination with Board.
 Focal point for creating annual budget and monitoring cash flow - Developed and managed annual budgets and program budgets and organized fiscal documents.
 Plan and execute online marketing strategies and campaigns
 Manage and maintain relationships with outside vendors and agencies.

• Established 4 e-commerce websites specializing in construction tools, stationery, high-end technology and electronics,
and fashion, ensuring robust online presence and market penetration.
• Developed product descriptions, categories, and sub-categories to enhance user experience and improve searchability.
• Managed and optimized the Facebook accounts for all four e-commerce sites, leveraging social media to drive product
sales and brand engagement.
• Collaborated with internal technology teams to design a CRM system, which was later marketed and sold as a
standalone product.
• Worked extensively on the back-end of Souq.com, contributing to CRM, web design, and development initiatives.
• Successfully implemented a new Customer Relationship Management (CRM) system, enhancing customer data
tracking and analysis, resulting in a 30% increase in customer retention rates.
• Worked closely with design teams to produce visually compelling marketing materials, aligning with brand identity
and promotional strategies.
• Leveraged data insights to develop targeted marketing campaigns, achieving a 14% increase in customer engagement.
• Boosted website traffic by 20% and conversion rates by 15% through a digital marketing strategy, incorporating SEO,
PPC, social media, influencer marketing, and email marketing.
• Launched and managed online marketing campaigns using email marketing, Google AdWords, and SEO, driving
increased online visibility and sales.
• Conducted in-depth analysis of website traffic, email campaign results, and sales performance to make data-driven
recommendations for continuous improvement.
• Established partnerships with external websites such as Yellow Pages to enhance product marketing efforts.

• Working with the Head of Merchandising and Digital Manager to create the weekly content plan according to trends,
• Im the brand customer tone of voice, writing appropriate and accessible copy for all features and selected marketing content
• Managing the Production team to deliver optimum product presentation and merchandising across all sites, ensuring that the quality of the site is maintained.
• Play a leading role in developing the content and usability strategy for the new international sites and mobile site and project manage seasonal site development for content (model store, site refresh).
• Working closely with E-Commerce Designers to consistently achieve visually appealing and commercial site content.
• Manage the Content team communication between the IT Web Development team and the Brand website team
• Maintain a flexible approach to the daily/weekly schedule, with the ability to adjust plans and workload in response to sales performance/weather/buying trends.
• Enhancing sales orientated web content and creative positioning, including on site content, display advertising and search
• Developing the business online writing Style Guide
• Scoping and supporting the implementation of a content management system to improve and support enhanced internet marketing
• Managing all content changes across business family of web sites Creative copywriting - display, search, campaigns and content
• Oversee the commercial content and provide detailed reporting and analysis on the sales, content and promotion.

Develop online shopping and shipping policies, procedures and monitor online customer service activities.
 Manage web analytics and sales tracking efforts—recommend and manage changes based on analysis of traffic, email campaign results, and sales performance.
 Analyze customer database to develop customer segmentations and online marketing program recommendations.
 Create the weekly content plan according to trends and write appropriate, on-brand, accessible content.

MeMega Content Supervisor/Team Leader Jul 2010 - Present

• Responsible for product content publication to the www.memega
• Co-ordination of weekly promotions and launch of website graphics
• Supervisor of website Content Management System
• Liaising with IT, Purchasing and Graphics department to ensure accuracy of data and offers
• Manage a team of 10 people (Translators, Graphics and Content)
• Managing the relationships with the IT department to ensure the launch of website improvements
• Deputising for the Head of Ecommerce while on vacation
• Co-ordination of day to day office administrative duties.
• Collation and payment of supplier invoices for services to MeMega
• Active field marketing for targeted promotions

MeMega Administrator Apr - Jul 2010

• Data entry and process flow input for Operations Director
• Organisation of Operations Director diary and meetings
• General petty cash balance and credit
• Navision data input
• Collation of merchandising and marketing information
• Arrange foreign travel and accommodation
• Assist in the preparation of website product content
• Co-ordinating graphics from external supplier and invoice payment
• Training of new starters

• Customer order tracking to ensure compliance with delivery date
• Liaison between Production, Warehouse and Delivery departments
• General office administration

I have been trained in the principles of sales and marketing

Cosmetics Sales Representative