Ayah Reyes, Visual Merchandiser Manager

Ayah Reyes

Visual Merchandiser Manager

M.H. Alshaya LLC

Location
United Arab Emirates - Dubai
Education
Diploma, Food Technology Management
Experience
20 years, 1 Months

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Work Experience

Total years of experience :20 years, 1 Months

Visual Merchandiser Manager at M.H. Alshaya LLC
  • United Arab Emirates - Sharjah
  • My current job since December 2010

• Manages & coordinates visual merchandising to drive sales performance through effective store layouts & window displays, maintaining the most effective visual merchandising standards including for promotions and all other general visual presentation opportunities.
• Ensuring that the highest standards of visual merchandising are implemented & maintained work to assist the achievement of sales targets, driving sales performance through effective store layouts & window displays.
• Brand standards are met & consistent throughout the brand and that equipment is put to cost effective use deliver on-going training & coaching to share initiatives & best practices ability to spot potential opportunities to drive the business within their remit.

Area Manager & Brand Coordinator at Apparel LLC
  • United Arab Emirates - Dubai
  • April 2004 to November 2010

Oversee all operations of active stores in the Middle East (i.e. UAE, KSA, Qatar, & Bahrain ).
Advise store management on personnel functions, merchandising, loss prevention, and customer service; communicate and ensure compliance with company policies, procedures, and programs.

-Open new stores; hire staff; oversee initial set-up.
-Established individual store sales target and managed budgets.
-Worked with the Brand Manager with the budget planning, sales forecasts, product pricing, setting up margins and markdowns. Develop product that is right for the Middle East market, alignment of merchandise according to sales pattern and launching the product at the right price and season.
- Research competition relative to product category selection, pricing, merchandising and sales programs.
- Perform weekly sales analysis activities based on category wise sales reports for every region. Interpret the sales levels to determine product volume adjustments, replenishment and allocations.
- Collaborate extensively with the Chief Operating Officer of Von Dutch USA & Italy. Involve in the quarterly orders in all categories (i.e. men’s & women’s fashion line, and accessory lines) ensuring the size breakups and style ordered is suitable for the market.

Education

Diploma, Food Technology Management
  • at Pangasinan State University
  • March 2000

I was a Seconed Honor who lead the opening remarks during my graduation,receiveds an award for the best team leader for every projects.

Specialties & Skills

Budget Setting
Product Launching
Brand Alignment
Market Pricing
ms word,ms excel

Languages

English
Expert
Arabic
Intermediate

Training and Certifications

Visual Merchandising (Certificate)
Date Attended:
August 2007
Valid Until:
August 2007
Microsoft Word (Certificate)
Date Attended:
June 2006
Valid Until:
August 2006
Basic Information Technology- IIT (Certificate)
Date Attended:
June 2006
Valid Until:
August 2006