Key Account Agency Manager – Digital
Bayt.com
مجموع سنوات الخبرة :15 years, 5 أشهر
I am responsible for increasing revenue for the Ads Sales Division through existing and newly generated accounts that I manage. I successfully handle all aspects of my campaigns from interpreting clients' briefs, to communicating a proposal, and executing the media plan. I supervise communications between direct clients, agency representatives and the ad trafficking team to ensure a successful campaign. I negotiate and set up annual revenue agreements for my key clients and monitor their spend throughout the year to ensure they achieve their goals in an appropriate time frame.
• Strengthen long term client/ agency relationships through continuous review and improvement of clients' use of Bayt.com’s portfolio of products and services. This included being pro-active in communications, organizing quarterly client demo presentations, and attending networking/ client events
• Stay updated with the latest advertising formats and technologies developed within the industry, and ensure that the Product, Technology, and Implementation Teams are involved in any necessary development requirements
• Set up and negotiate annual revenue agreements between Bayt.com’s Advertising Partners and my clients
• Create and present strategic revenue initiatives and opportunities to a portfolio of advertising clients
• Prepare and deliver sales presentations to new and existing customers to sell new advertising programs
• Present to clients different types of advertising methods to help promote their products/services in the most effective way
• Maintain assigned accounts while developing new accounts
• Prepare accurate and timely reports on sales activity and performance
RESPONSIBILITIES
• Arranged meetings with potential clients to tender for new business
• Maintained and developed relationships with existing clients in person, and via telephone and emails
• Provided accurate and rapid cost estimates to customers with product and services quotations
• Gathered market and customer information for the marketing database
• Attended daily events, trade exhibitions and private event setups
• Liaised with suppliers to monitor the progress of existing orders
• Prepared sales and client reports for the company manager
• Worked closely with the sales manager to develop the company website
RESPONSIBILITIES
• Provided support and coordination to marketing team and staff
• Assisted and supported the accounts department including invoicing and accounts receivable monitoring
• Provided status reports to management on overall marketing activities
• Maintained hard copy and electronic filing systems
• Setup and coordinated partners meetings and conferences
• Assisted in and organized the development of marketing pieces for print, Internet, and radio distribution
• Edited reports and presentations
• Achieved 37.5 training hours in business management, strategy, and marketing decisions. Successfully understood and comprehended the necessary tools needed for the growth of a business through finance, marketing, and leadership.
• Successfully completed the academic and practical aspects of the program while maintaining an average 78.0 GPA The Business Marketing Program educated me about market segmentation, target market selection and marketing mix development. I gained knowledge and understanding in related studies such as Advertising, Consumer Behaviour, Market Research, Retail Merchandising, and Negotiation Strategies. I underwent theoretical and practical experiences through case studies, presentations, role plays, and field projects. I conducted a four month cooperative program with a local retail shoe store where I experienced managing a team of sales executives. I was able to apply the knowledge I learned to a real life job role. ACHIEVEMENTS • Volunteered for the Annual Mohawk College Marketing Challenge • Student Ambassador for the Red Carpet Day Open House
