Copywriter & Communications Specialist
IKEA
مجموع سنوات الخبرة :12 years, 10 أشهر
• Launched the first IKEA Family website for UAE, Egypt, Qatar (developed UX copy for the same)
• Planned and executed tactical campaigns based on targeted segmentation
• Executed 10 email surveys across Egypt, Qatar and UAE to understand customers' profile
• Planned, designed, and executed over 60 email newsletters for IKEA Family members
• Supported marketing team with adaptation of award-winning campaigns (IKEA Bully a Plant, End the Everyday Drama) to SMS, radio and digital advertising content • Proofread over 50 regional guidelines to check for grammatical accuracy and relevance to local market.
• Created short animated stories for Jotun Kids’ Collection launch
• Created launch campaigns for C Wonder, Serendipity, Jotun Kids' collection, etc.
• Initiated internal agency blog Pixels on Toast
-Conducted market research for new clients.
-Created factsheets for regional and international publications.
-Assisted in preparing professional presentations of media plans etc.
-Recruited writers, photographers and videographers.
-Assisted in event management and updated social media with event coverage.
-Established press relations and managed press conferences, TV interviews and radio interviews.
-Marketed the youth community centre to parents, schools and students.
-Managed internal communication to promote organisational culture, employee engagement and volunteer spirit.
2008---2011 B.A. in Media and Mass Communication, Manipal University, Dubai (CGPA 3.64)