Ayman kanfer

EDUCATION 2009 – May 2011 Bachelor of Economics Monash University, Clayton Major: Economics and Econometrics 2007 – 2008 Diploma in Business Monash College, Melbourne SKILLS AND ABILITIES Information Technology Skills • Advanced user of Excel (Pivot tables, Nested functions), Office and PowerPoint. • Advanced user of Kenshoo Search, Adwords, Bing and Facebook editors • Advanced user of statistical software package Eviews • Intermediate skills in Google analytics & DoubleClick • Basic skills in MS Access, SPSS, VBA Key Skills • Confident communicator with the ability to present information clearly and concisely at all levels both verbally and in writing • Highly developed critical and analytical skills. Resolve problems in a methodical manner both independently and within a team. • Refined organisational and time management skills, with the ability to multitask and prioritize workload • Highly adaptable in a changing environment, with an aptitude to quickly learn new concepts, procedures and applications • Proven track record of successfully establishing and maintaining relationships • A team player who enjoys sharing knowledge and encouraging development of others to achieve business objectives Research and Writing Skills • Strong research and writing skills with the ability to conduct and critically analyze primary and secondary researches. • The ability to produce and analyze various business reports PROFESIONAL EXPERIENCE 2013 – Current iProspect Melbourne, Digital performance analyst • Provide comprehensive analysis of KPIs and other metrics to initiate actionable insights and account optimizations to improve effectiveness and efficiency • Conduct SWOT analysis and research market trends to support strategy and planning • Industry-specific Keywords research, building search collateral, writing ads creative and search account building and restructuring • Daily campaign management including; on-going bids management and optimizations, testing and reviewing keywords and ad creative according to search best practice • Develop and implement strategies to increase online presence and brand awareness, using both search and social to achieve clients’ digital strategy objectives • Building and delivering executive-level reports for search, display and social activities • Preparing responses to brief, including a full media and marketing plan, estimated performance and investment breakdowns • Ensuring that day-to-day client needs are met • Working with the team to ensure campaigns and projects timelines, cost estimates, schedules and forecasts are accurately developed and adhered to • Building relationships with key suppliers including digital media buyers, publishers and other 3rd parties to ensure campaigns meet latest search and digital marketing best practises 2012 – February 2013 Rhodes & Beckett, Store Manager • Increased store revenue by over 20% YOY through effective selling techniques and the development of a loyal customer base • Implementing assigned marketing strategies and promotional campaigns • Outbound calls to VIPs to promote new collections and exclusive offers • Help building the national database by signing in new customers • Supervising and supporting team members to realize the brand’s KPIs and excellent customer service standard • Providing customers with in-depth product knowledge • Responsible for visual merchandising, stock management and store maintenance HOBBIES/INTERESTS • Travelling, Technology, Arts & Design, Food, Ice-Hockey, Snowboarding and Kickboxing REFEREES •Pablo Alvarez, Digital Performance Manager - iProspect, Melbourne -E: pablo. •Sophie Curtain, Digital Performance Executive - iProspect, Melbourne -E: Sophie.