Aziz Edelahi

Sales Director at Les Domaines Agricoles

• Morocco - Casablanca
• My current job since September 2014

National Field Director at Centrale Laitière - Danone

• Morocco - Casablanca
• July 2012 to August 2014

Execution & Distribution Director at Centrale Laitière

• Morocco - Casablanca
• April 2008 to June 2012

Work closely with marketing & sales teams to achieve volume and profit objectives
Develop a cold strategy for the implementation of the coolers in the trade (More than 5000 coolers installed in 2008)
Set up, track and manage commercial budget (Over 60 M DH /year).
Develop & Implement Outlet Execution strategies
Develop Assortment strategy by channel and type of outlet
Ensure of having the best distribution system for each area (Pre-sell, Conventional, Tel-sell, etc...)

Distribution Infrastructure Manager at The Coca-Cola Export Corporation, North Africa Region

• Morocco - Casablanca
• January 2006 to March 2008

Build distribution system capabilities.
Optimize and control distribution efficiency and effectiveness.
Analytical understanding of distribution financial implications of alternatives operations plans and strategies.

Marketing & Technical Systems Consultant at Coca-Cola Africa

• Morocco - Casablanca
• April 2005 to December 2005

To be accountable for delivering the Functional Support and Exploitation services for all Marketing / Technical Applications used throughout the Africa SBU. Lead requirements specifications and design activities for the delivery of key Marketing / Technical systems / projects for all Company locations in the Africa SBU.

Division Business Systems Applications Support Manager at The Coca-Cola Export Corporation, North & West Africa Division

• Morocco - Casablanca
• July 2002 to March 2005

Analyze business requirements (e.g., functional and technical requirements, information need, business processes) by conducting information-gathering sessions with clients, analyzing the information and prioritizing the requirements to gain understanding of the business needs.
Assist end users with application reporting, benefits, and organization management. Configure and support Business systems applications to meet the needs of the organization. Support activities include user training, coaching and 2nd level applications support

Information Systems Manager at The Coca-Cola Export Corporation, North Africa Region

• Morocco - Casablanca
• March 2001 to June 2002

Client manager for all IT services at the Region. Gather business requirements, negotiates priorities and mobilises the SBU organisation to deliver. Responsible for locally managed user support and liaison with division management team.

Information Systems Assistant Manager at The Coca-Cola Export Corporation, North Africa Region

• Morocco - Casablanca
• August 1998 to February 2001

Acting as Information Systems Manager