PPC Executive/Web Analyst
Eclipse Hotels Management Limited
Total years of experience :16 years, 2 Months
• Running in-house campaign for PPC (Pay-per-click) with Google.
o Google Analytics certified with knowledge of customizing Dashboards and views.
o 7 Campaigns with a budget of £630/day
o Setup the Adwords account and liaise with Google Account Manager and hotel GMs
o Designed Ads and campaigns, and use Google Keyword Planner to compile the list of keywords according to monthly searches and relevancy
o Customized the Google Analytics Dashboard to breakdown visits by demographic, platform used to visit the site, and the number of times enquiry was made for booking.
o Link all Google Listing of all the sites and link it with Google Adwords account, and setup Webmaster Tool to collect search term data.
o Created Sitelinks, review extension, location extension, and call to enhance the Ad presence for top position
o Review Ad Rank daily to check the Quality Score and adjust accordingly.
• Manage all the hotel websites CMS. Knowledge of Wordpress
• Perform SEO checks to improve Google ranking, keyword optimization, and data analysis with Google Analytics.
• Create new and improvised designs with Adobe Dreamweaver CC, and Photoshop
• Supporting 1st/2nd Line IT Support Role throughout the organization
• Configuring/Installing Software
• Managing IT escalation matrix
• Image new PCs and register to domain
• Remote Login support through Logmein, RDC, and VNC
June 2011 - March 2012 Desktop Technician LOCOG London 2012/Acer
Placement at LOCOG (London Organising Committee for Olympic Games)
• 1 of 5 undergraduate placement students selected out of 500 candidates for this position.
• Support staff for Level 3 Desktop Support Team that overlooked all Acer Hardware in ITL (Integration Testing Lab)
• Performed Re-imaging of PCs.
• Handled deployment of PCs at Test Events and performed Quality Check.
• Quality Assurance of each installation was conducted with proper documentation.
• Became the first point of contact on any tickets raised in the ITL's ITSM (IT Service Management), and utilized excellent troubleshooting skills.
• Maintained excellent SLA performance.
• Developed excellent customer service skills to maintain the Acer name at the highest standard.
• Temporarily worked as Senior Desktop Technician for Acer on live Test Events at various venues.
• Maintained a daily log of best practices, technical failures, and documented every technical issue faced during the testing phase at a venue.
• Assisted Senior Manager of the LOCOGMobileTeam and effectively conducted the following duties: o Stock Management - Updated, and maintained AMO (Asset Management Office) MobileTeam section and Monthly Asset Audit Report
o Assigned New Mobile/Smartphone customized to user's preference, Updated AMO and ITSM.
o Investigated and Queried anomalies between O2 and LOCOG
o Analyzed monthly reports of live users provided by O2, and crosscheck with internal database to make sure the restrictions on the users are being maintained. This process was accomplished with Excel by creating Pivot Tables
o Faulty Equipment Management - Retrieved devices from Engineers documented and liaised with Samsung to repair/replace the unit.
Oct 2009 - Nov 2011 Head of Department (Front of House) Computing Specialist Curry's Staples Corner
Duties at work:
● File Daily Paperwork, Daily Balances, Deposits
● Head TechGuys Dept. and manage seamless process.
● Perform basic installations and upgrades during peak hours to meet deadlines
● Gain knowledge and skills about new products arriving in the store.
● Maintain the flagship store standard to cater every customer need.
● Add-on and step up the product for better margins and higher profits.
● Always satisfy the customer to the fullest and avoid misunderstanding and wrong information.
● Achieve daily and weekly targets to meet monthly goals and compete with other stores in the region.
● Promote group and team work to execute tasks quickly.
July 2009 - Aug 2009 Telesales Representative Phone Intelligence
Duties at work:
● Promote various campaigns to consumers all over UK.
● Conduct over 150 calls daily and setup appointments for clients.
● Overcome objections and follow up with hot leads.
● Meet daily target of over 3 appointments.
● Convert sales that have been previously rejected or not completed.
● Filter and edit call data for maximum contact ratio.
Jun 2008 - May 2009 Manager/ Project Coordinator 4W Technologies
Duties at work:
● Lead a team of ten Call Center agents.
● Initiated over 1500 cold calls a day to business in NY, NJ, CT, and PA.
● Generate end of day report for Marketing Director in NJ, and provide new and improved ideas to increase productivity.
● Initiated first contact with successful clients and assigned the relevant team member to familiarize with the task.
● Execute daily and weekly sales training to meet and exceed given targets.
● Understand and establish client needs and execute the task accordingly.
● Set goals and targets to meet deadlines.
● Perform a rigorous Quality Assurance check on each project to meet expectations.
April 2008 - Jun 2008 Telesales Representative Ensign Communique
Duties at work:
● 400 cold calls daily to businesses in UK.
● Companies like One Bill Telecom, Sky, and E-On Energy.
● Top salesman for 3 consecutive months.
● Best closing ratio in the team.
Aug 2006 - Jan 2008 Sales Colleague Conns Appliances
Duties at work:
● First point of contact to customers.
● Initiate 25 cold calls daily to previous customers and solicit over the phone.
● Attend bi-weekly sales training and the head office to further improve and enhance selling.
● Maintain and organize a particular dept. in the store for better display.
● Have an extensive knowledge of all the products in store and close the customer on first contact.
● Follow-up monthly with each customer for future purchases and new promotions.
● Apply for store credit at the station and add-on and up sell for better profit margin.
● Provide customer the knowledge and benefits of warranty and insurance on each product.
● Call the customer after each sale to make sure they are 100% satisfied with the purchase and hope for referrals.
Middlesex University, London September 2009 - Present Modules Year 1 Grades Database Management Systems 2:1 Introduction to Business Computing 1 Discovering Interaction Design 2:1 Fundamentals of Multimedia and Scripting 2:2 Year 2 Database Systems: Design and Online 1 Decision Support Systems 2:1 Object Oriented Analysis and Design 2:1 Principles of Human Computer Interaction 2:1 Year 3 Data Warehousing and Business Intelligence Strategic Management and Information Systems Computer Project Management Novel Interaction and Design Technical Skills gained in Years 1 & 2 Software used MySQL, Microsoft Office 2007, Adobe Director, Adobe Photoshop, Processing Associate in Science
North Harris Community College, Houston, TX USA High School Degree
Kleinforest High School, Houston, TX USA Graduated with Honour Recognition GPA 3.5 Completed a 2 year course on Cisco Networking