Azza Al Rifai

•Manage customer service department by developing and executing plans to increase company’s clients, maintain the company existing preferred clients and managing post-event activities.
•Assisting the Managing Partner with planning, budgeting, scheduling, organizing, assigning, and executing clients’ events.
•Developing & Managing the Mystery Shopping department.

Build company PR key messages
Prepared press releases, features, white papers for media dispatch
Handled company advertising in magazines and outdoor
Conduct and manage the flow of research necessary to analyze industry issues and news
Research new partnership opportunities and drew up contracts
Generate story ideas and topic angles
Prepared development strategies
Prepared a full Marketing plan for 2011
Researched and prepared a full loyalty program to be developed in Silko
Controlled media interviews with management representatives
Evaluates the advertising and promotional programs and ensures that it is compatible with the target audience
•Responsible for organizing press conference, exhibitions and press tours
•Form an important bridge between the company, the media and other organizations. Answering all questions related to the company's strategies
Manage special events introducing new products or services
Formulate policies and procedures related to public information programs
Evaluates the advertising and promotional programs
Responsible for organizing press conference, exhibitions and press tours
Form an important bridge between the company, the media and other organizations. Answering all questions related to the company's strategies
Manage special events such as sponsorship of races, parties introducing new products or services, or other activities the firm supports in order to gain public attention through the media without advertising directly.
Formulate policies and procedures related to public information programs
Assisting with organization of press briefings, media training, photography, and press attendance at company seminars

Responsible for building the property and brand awareness, driving preference among key travel consumers.
Ensure the hotel is correctly positioned and all marketing communications are communicated in a timely manner to the appropriate target market maximizing revenue during need times and conforms to La Cigale brand guidelines.
Responsible for leading the property Public Relations, Marketing strategy along with compiling the yearly PR, ecommerce & marketing plan. Manage all media opportunities.
Works collaboratively with local, regional and national resources to build awareness and increase exposure for the hotel and restaurants.
Maintains website content and updates website with new promotions in order to generate additional revenue.
Directs all creative print fulfillment; ensures corporate branding standards and legal compliances are met and incorporated into collateral.
Sets up traceable ROI's for all exposures/listings/advertisings, etc. on the web. This would include free as well as paid listings and promotions.
Maintains website content and updates website with new promotions in order to generate additional revenue.
Uses creative selling abilities to obtain maximum exposure through travel journalists and media outlets.
Builds and strengthens relationships with existing and new travel writers and local media to ensure future exposure.

Major Highlights:
La Cigale Hotel was featured in a report about the hottest spot in Doha in New York Times Newspaper
La Cigale Hotel was featured in the hot list of Conde Nast Traveler Magazine for the year of 2008
La Cigale Hotel was exclusively featured in Report about Tourism in Qatar at CNBC Arabia and a special interview with me was conducted.
I was exclusively hosted in a live program with CNBC Arabia about the effect of Financial Crisis on the tourism in GCC area.
Qatar TV conducted a special interview while Alain Robert, the renowned French Spiderman was scaling La Cigale Hotel

Key Roles and Responsibilities:
•Successfully launching, marketing, and managing Hawar Business Centre, an affiliate company of Hawar Group.
•Extensive involvement in managing customer servicing
•Acted as Public Relation Executive for five branches of Hawar Group
•Handling all communications and solving crisis with Governmental Administrations.

Clients Portfolio
Nexans France, Dolphin Energy & Nexans Norway, Navayuga, Macnet