Key Account Manager
Tetra Pak
مجموع سنوات الخبرة :20 years, 4 أشهر
Manage and develop Tetra Pak activity with Milk and Juice Customers in Morocco and Algeria.
Lead and coordinate the activity of the Key Account team to achieve Customer and Tetra Pak objectives.
Negotiate and conclude contracts (CAPEX Investment, Marketing Activities and Packaging Prices).
Implement the pricing strategy for Juice & Milk Category in coordination with the Group.
Monitor and control Profit and Lost statement of customer portfolio.
Lead the availability project (Retail Marketing) in Maghreb (Morocco, Algeria and Tunisia).
Member of Global Key Account Team for DANONE and Coca Cola
Missions:
Lead and direct the annual Trade Marketing plan by brand ( RoC, Neutrogéna, Aveeno, BiafineAct).
Review a categorical segmentation in store.
Increase the brand visibility in store.
Increase the turnover of integrated customers by 7% (Auchan, Carrefour, Leclerc, Parashop)
Management of Trade Marketing budget by brand (7 millions €)
Ensure compliance with Johnson and Johnson policies and procedures.
Achievements:
Organized 32 Trade Marketing campaigns in 2008 (+ 23 % versus N-1).
Carried out the in store politics to increase the visibility by brand:
*80% of stores implemented (base of 8500 outlets).
*+25% of share in shop handling
Optimization of merchandising plans by typology of customer and by brand.
*Making a shopper survey.
*New sales conditions and incentives for customers.
*Making a Cross-Merchandising strategy by category of product.
Recruitment of an auxiliary sales force: 19 advisors for 8500 customers.
*Organization of the in store shelf space by brand ( Merchandising)
*rganization of the first “Beauty Operation” in Para-pharmacy (Auchan, Leclerc, Carrefour)
*34% of sales versus objective.
Missions:
Develop Sales of cheeses Category at Auchan (Hyper and Super Market)
Maintain a Merchandising partnership with Auchan
Organize promotional activities by brand.
Implement a shopper study for Cheese category.
Achievements:
Sales development of company cheese category at Auchan by 14%
Become a cheese Category Captain at Auchan.
Implement a new Merchandising recommendation based on shopper study.
Mission:
Develop sales in the North American markets
Achievements:
Recruit new customers +16 %.
Increase turnover by 3.4 % versus YTD.
Won 3 contracts (+ 9 % of business)
Dissertation subject: “Private Label brand in France: How international brand can be more attractive”