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Baha Hamdulay , General Manager

Baha Hamdulay

General Manager ·SK Surbhi Organics (Soaps & Detergents)

India

Master's degree, MBA(Marketing & Production)

Work experience

Total years of experience: 20 years, 2 months

General Manager

December 2025 - Present

SK Surbhi Organics (Soaps & Detergents)

Pune, India •Hybrid

December 2025 - Present

Company industry:
FMCG
Job role:
Management

Director Of Commercial Operations

February 2023 - April 2025

Al Zubarah Dates & Food Factory

Doha, Qatar

February 2023 - April 2025

Dates, Dates Sweets, Confectionery, Commodities, 1st Date Paste & Dates Syrup factory in Qatar

Dates, Dates byproducts, Commodities, Bakery & confectionery manufacturing.
Company industry:
FMCG
Job role:
Management

General Manager

September 2021 - January 2023

Baraka International Company for Food Stuff

Doha, Qatar

September 2021 - January 2023

Company industry:
FMCG
Job role:
Sales

National Key Account Manager

October 2017 - December 2020

Dandy company ltd

Doha, Qatar

October 2017 - December 2020

Company industry:
FMCG
Job role:
Management

Regional Branch Manager

April 2016 - September 2017

Aujan Coca Cola Beverages company

Al Ain, United Arab Emirates

I found this job using Bayt.com

April 2016 - September 2017

Managing branch operations and ensuring efficient operation on a day- to-day basis. Improving productivity and streamlining branch activities to maximize results and achieve peak performance levels.
❖ Plan forecasts, Budgets and business plans and work in line with Country Manager achieving the companyobjective. ❖ Achieved revenue growth YOY to 13 % for my branch.
❖ Vimto cordial sales growth in revenue for Ramadan 16 % YOY ahead of other regions Abud Dhabi, Oman, Qatar,
❖ Achieve budgeted sales volume & margin of Sub Brand wise products to deliver company’s targeted profitfor ❖ Achieve distribution targets for all products/ SKU’s as per recommended portfolio in all trade channels to optimize sales & market share. (90% to 100% in Organized Trade & Fragmented Trade based on classification of outlets and category of products)
❖ Managing budgets, allocating branch funds, and defining financial objectives
❖ Key account management, Joint Business Plan for Organized Trade.
❖ Working as profit center head for region.
❖ Monitor & ensure that the orders on products are in line with market demand to control wastage & optimize sales. Ensure that the TC & debtors within the company TC/ credit policy to avoid any financialloss.
❖ Make sure all members in the team adhere strictly to quality & safety policy to protect the company’s trust & goodwill among customers & consumers.
❖ Maintain a healthy & professional relationship with all internal & external customers for the smooth operation of business
Company industry:
FMCG
Job role:
Sales

marketing manager

March 2014 - February 2016

Hotel Gurukripa

Daman, India

March 2014 - February 2016

Company industry:
Catering, Food Service, & Restaurant
Job role:
Marketing and PR

area manager

February 2013 - November 2013

Gulf Catering Food Factory

Dammam, Saudi Arabia

February 2013 - November 2013

Company industry:
Food & Beverage Production
Job role:
Sales

Regional Business Manager

December 2009 - January 2012

Almarai Company

Tabouk, Saudi Arabia

December 2009 - January 2012

❖ Plan the targets for different sales areas & communicate down the line to ensure everyone is working towards achieving the company objective.
❖ Achieve budgeted sales volume 29% YOY & 13% margin of Fresh & long-life products to deliver company’s targeted profit for traditional and retail trade.
❖ Achieve distribution targets for all products/ SKU’s as per recommended portfolio in all trade channels to optimize sales & market share.
❖ Monitor & ensure that the orders on Fresh & long-life products are in line with market demand to control wastage & optimize sales.
❖ Team of 200 + and reporting was to Regional General Manager
Company industry:
FMCG
Job role:
Management

Deputy Manager - Marketing

February 2008 - November 2009

McDonald's India

Mumbai, India

February 2008 - November 2009

❖ Research, develop and implement a Brand and Communication strategy, standards, and practices company-wide that elicit the behavior, emotion, and recognition objectives of the company.
❖ Development of key messages for all audiences to communicate our core brand identity.
❖ Ran 3 hit promotions - cash on your meal, meal PE meal and different marketing initiatives.
❖ Also lead from front for IPL matches stores in stadium with 3.8 million sales in 9 matches in 2008. ❖ Lead agencies and internal team members where appropriate to execute all communication activities and public relations (marketing materials, advertising, client communications, direct mail, marketing campaigns, press releases, content for trade publications, etc.).
❖ Oversee the writing of press releases, copy for marketing materials, annual reports, advertisements, and other related material.
❖ Manage media relations, research editorial opportunities, and build relationships with key industrymedia. ❖ Build and maintain strong relationships with internal and external key stakeholders
❖ Provide monthly reporting to the VP, Business Development. Will include but not be limited to reporting on the status of prioritized marketing and communication activities. Reporting will be both historical and forwardlooking. ❖ Budget management. To deliver all marketing activity within the agreed budget.
❖ To manage all aspects of print production, receipt, and distribution.
Company industry:
Catering, Food Service, & Restaurant
Job role:
Marketing and PR

regional manager

June 2006 - November 2007

HFL Foods Ltd

Mumbai, India

June 2006 - November 2007

Company industry:
FMCG
Job role:
Sales

executive sales and marketing

September 2004 - April 2006

Ajmal Perfumes

Riyadh, Saudi Arabia

September 2004 - April 2006

Company industry:
Retail & Wholesale
Job role:
Sales

area manager

June 2003 - August 2004

Ajanta India Ltd

Mumbai, India

June 2003 - August 2004

Company industry:
FMCG
Job role:
Sales

Education

SIBER (Autonomous A++)

May 2003

May 2003

Master's degree, MBA(Marketing & Production)

India

· Projects Details Name: The Study of How to increase sales through channel structure. Description: To Know about the channel structure of company to increase its sales. Client: Cholamandalam Investment and Finance company Limited Team Size: one Duration: 2 Months Skills/Tools used: Questionnaires and Mix Marketing skills

M.P.K.V (College Of Agriculture)

May 2001

May 2001

Bachelor's degree, Bsc (Agriculture)

India

GPA (percentage): 79.99%

GPA (percentage): 79.99%

Studied all agricultural subjects in 4 year.with Rural Agricultural work Experience (6 months).

Skills

General Management
Expert
General Management
Expert
Operation Management
Expert
Operation Management
Expert
Category Management
Expert
Category Management
Expert
Global Business Development
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Global Business Development
Expert
Financials
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Financials
Expert
FMCG
Expert
FMCG
Expert
Management
Expert
Management
Expert
Operation
Expert
Operation
Expert
Oracle
Intermediate
Oracle
Intermediate
Visual Basic
Intermediate
Visual Basic
Intermediate
accounting
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accounting
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mobile
Expert
mobile
Expert
supply chain management
Expert
supply chain management
Expert
Microsoft office
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Microsoft office
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key account management
Expert
key account management
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operation
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operation
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negotiation
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negotiation
Expert
operations management
Expert
operations management
Expert
planning
Expert
planning
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procurement
Expert
procurement
Expert
team leadership
Expert
team leadership
Expert
marketing management
Expert
marketing management
Expert
marketing
Expert
marketing
Expert
purchasing
Expert
purchasing
Expert
order
Expert
order
Expert
marketing mix
Intermediate
marketing mix
Intermediate
market research
Intermediate
market research
Intermediate
marketing strategy
Intermediate
marketing strategy
Intermediate
materials
Intermediate
materials
Intermediate
merchandising
Expert
merchandising
Expert
national account sales
Expert
national account sales
Expert
wholesale
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wholesale
Expert
merchandising strategies
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merchandising strategies
Expert
product development
Expert
product development
Expert
problem solving
Expert
problem solving
Expert
logistics
Expert
logistics
Expert
sales tax
Expert
sales tax
Expert
digital marketing
Expert
digital marketing
Expert
marketing communications
Expert
marketing communications
Expert
retail
Expert
retail
Expert
people management
Expert
people management
Expert
money
Expert
money
Expert
office administration
Expert
office administration
Expert
performance management
Expert
performance management
Expert
office management
Expert
office management
Expert
microsoft powerpoint
Expert
microsoft powerpoint
Expert
marketing operations
Expert
marketing operations
Expert
teamwork
Expert
teamwork
Expert
auditing
Expert
auditing
Expert
team management
Expert
team management
Expert
accounts payable
Expert
accounts payable
Expert
time management
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time management
Expert
oracle general ledger
Expert
oracle general ledger
Expert
Public Relations
Expert
Public Relations
Expert
Banking
Intermediate
Banking
Intermediate
Project Management
Expert
Project Management
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Management
Expert
Management
Expert
Administration
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Administration
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operations
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operations
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Leadership
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Leadership
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Sales
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Sales
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Customer Service
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Customer Service
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Business Development
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Business Development
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Sales Management
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Sales Management
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Science
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Science
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Sales Representatives
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Sales Representatives
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Microsoft Excel
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Microsoft Excel
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Production
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Production
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Unit
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Unit
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Business Analysis
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Business Analysis
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Manufacturing
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Manufacturing
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Operation Management
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Operation Management
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Start Up
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Start Up
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General Management
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General Management
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Administrative
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Administrative
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Sales Growth
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Sales Growth
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Human Resources
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Human Resources
Expert
Achieving Targets
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Achieving Targets
Expert
Sales Support
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Sales Support
Expert
Training
Expert
Training
Expert
Category Management
Expert
Category Management
Expert
Global Business Development
Expert
Global Business Development
Expert
Financials
Expert
Financials
Expert
FMCG
Expert
FMCG
Expert

Social profiles

Personal Website
Personal Website
bahahamdulay.com/portfolio

Languages

English

Expert

Arabic

Expert

Hindi

Expert

Urdu

Expert

French

Beginner

Gujarati

Native Speaker

Training and Certifications

Certifications
Business Analyst
May 2025
Show credentials
Project Management
May 2025
Show credentials
Certified John Maxwell's Laws Of Leadership Course
Dec 2019
Dandy Company Ltd - Best Sales Manager
Mar 2018
Vimto Cordial – 1st Prize Sales Competition between Al Ain, Abu Dhabi, Oman, Qatar – 2016
Jan 2017
McDonald's India - Executive Development Programme
Jan 2009