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Bahaa Magdy, Business Development Manager

Bahaa Magdy

Business Development Manager·Barry Callebaut Group

Egypt

Master's degree, MBA

Work experience

Total years of experience: 15 years, 0 months

Business Development Manager

January 2025 - Present

Barry Callebaut Group

Cairo, Egypt •Hybrid

January 2025 - Present

• Accelerated market development within the Global Corporate Accounts segment by securing and
nurturing high-value partnerships with industry leaders including Mars, Mondelez, Pladis, and Froneri
to drive long-term industrial collaboration.
• Spearheaded NPD and R&D integration by bridging the gap between technical trials and commercial
execution, specifically coordinating innovation sessions to drive multiple confectionery applications.
• Accelerated FY-YTD growth within the gourmet sector by expanding market share in the BAPA channels
through restructured distributor networks and aggressive penetration strategies.
• Developed and executed precise sales and volume forecasts alongside regional plans to ensure
alignment between market demand and organizational objectives, consistently meeting and exceeding
revenue targets.
• Revamped supply chain and credit management workflows to utilize sales margins more effectively,
ensuring consistent revenue growth while maintaining financial stability and technical service
standards across all key accounts.
Company industry:
Food & Beverage Production

HORECA Sales Manager

September 2023 - Present

Qerat AlMas

Baghdad, Iraq

September 2023 - Present

Established a new HORECA sales team across Iraq, expanding
market reach.
o Managed Foodservice P&L margin and profitability, exceeding
financial targets for Kips Volume, Revenue Sales, Sales
Contribution, and Cash Collection.
o Developed SLAs to effectively manage client relationships and
define mutually beneficial business practices.
o Analyzed and reported on local market data to identify growth
opportunities and implement strategic initiatives to maximize
business performance.
o Performed volume & financial forecasting, target setting,
performance management, and channel P&L management.
o Optimized BDA and strengthened strategic partnerships with
distributors and key accounts
Company industry:
FMCG
Job role:
Sales

HORECA Sales Manager

January 2023 - December 2024

Qerat AlMas (Al Marai / Seara)

Baghdad, Iraq

January 2023 - December 2024

• Established a specialized HORECA sales team across Iraq, expanding market reach and driving a high
performing unit that exceeded monthly sales targets by $500, 000 within the first year of operation.
• Managed comprehensive Foodservice P&L, margin, and profitability, consistently surpassing financial
targets for volume, revenue, sales contribution, and cash collection through disciplined performance
management.
• Developed and implemented Service Level Agreements (SLAs) to professionalize client relationships
and define mutually beneficial business practices, ensuring high service standards and long-term
account stability.
• Optimized Business Development Agreements and strengthened strategic partnerships with key
distributors and major accounts to maximize business performance and market penetration.
Company industry:
FMCG

B2B Regional Sales Manager

September 2022 - August 2023

OVO Egypt

Cairo, Egypt

September 2022 - August 2023

Identified market potential and established new accounts,
achieving food service and industrial sales volume, revenue, and
profitability goals.
o Maintained, monitored, and evaluated pricing and contracts with
key accounts to ensure product and service quality, timeliness,
and cost-effectiveness.
o Managed and monitored key accounts, including Edita, Monginis,
GSF, Unilever, Ülker, Good France, Dunkin Donuts,
Starbucks, and Lufthansa.
Company industry:
1398
Job role:
Sales

B2B National Sales Manager

January 2021 - January 2023

Sky Healthy Food

Cairo, Egypt

January 2021 - January 2023

• Drove team performance and professional development by setting clear KPIs and monitoring account
management to ensure the consistent delivery of high-quality service and commercial growth.
• Maintained, monitored, and evaluated pricing and contracts with key accounts to ensure product and
service quality, timeliness, and cost-effectiveness.
• Strategic Account Management for industrial leaders (Edita, GSF, Unilever), focused on supply chain
stability and contract optimization during market fluctuations.
Company industry:
Food & Beverage Production

B2B Sales Manager

June 2021 - August 2022

OVO Egypt

Cairo, Egypt

June 2021 - August 2022

Managed, developed, coached, and motivated the sales team to
enhance their skills, ensuring high professional standards and
achievement of monthly sales and KPI targets.
Company industry:
1398
Job role:
Sales

business development manager

January 2021 - May 2021

Harvest Foods Egypt

Cairo, Egypt

January 2021 - May 2021

Set goals and developed plans for business and revenue growth.
o Researched, planned, and implemented new target market
initiatives.
o Identified prospective accounts in target markets, pursued leads,
and progressed them through the sales cycle.
o Collaborated with the R&D team to develop new products catering
to customer needs.
Company industry:
1398
Job role:
Research and Development

HORECA & B2B Sales Manager

January 2019 - January 2021

Modern Bakeries

Cairo, Egypt

January 2019 - January 2021

• Managed and operated the Foodservice channel, covering hotels, restaurants, cafes, and wholesalers
to ensure full market coverage.
• Expanded business with major key accounts such as McDonalds and Americana Group, strengthening
relationships and delivering 22% growth by the end of 2020.
• Established a new catering and airlines channel from the ground up, diversifying the business portfolio
and driving a 12% increase in total revenue by the end of 2020.
Company industry:
FMCG

HORECA & B2B Sales Manager

January 2019 - December 2020

Modern Bakeries Egypt

Cairo, Egypt

January 2019 - December 2020

Managed and operated the food service channel, encompassing
hotels, restaurants, cafes, catering companies, airlines, and
wholesalers.
o Maintained and grew business with key accounts such as
McDonalds and Americana Group by building strong
relationships, achieving a 22% growth by the end of 2020.
o Generated a new catering channel, contributing to a 12% increase
in revenue by the end of 2020.
Company industry:
1398
Job role:
Sales

sales supervisor

January 2018 - December 2018

Divine Foodz

Cairo, Egypt

January 2018 - December 2018

Maximize volume and revenue in key assigned food service
accounts (Hotels / Restaurants / Cafes / Catering / Bakeries
/Pastries) by utilizing fact based selling methods
o Succeed in horizontal and vertical expansion and that reflected on
annual closing with 13% growth end of year 2018
Company industry:
FMCG
Job role:
Sales

Sales Supervisor

January 2018 - December 2018

Divine Foodz

Cairo, Egypt

January 2018 - December 2018

• Maximized volume and revenue across key Foodservice accounts, including hotels, restaurants, cafes,
and bakeries, by applying fact-based selling methods.
• Drove horizontal and vertical market expansion, resulting in 13% annual growth by the end of 2018.
• Strengthened market penetration within the industrial segments by identifying new opportunities and
optimizing product placement.
Company industry:
Catering, Food Service, & Restaurant

Sales Account Manager

July 2016 - December 2017

Divine Foods

Cairo, Egypt

July 2016 - December 2017

Responsible to sell bakery & pastry supplies (Backaldrin - Bakery
and Pastry ingredients & EPEC -Egyptian Pasteurized Egg
Products Co)
o Scanning new areas, scheduling regular visits with new and existing
clients
Company industry:
FMCG
Job role:
Sales

Account Manager

January 2016 - December 2017

Divine Foodz

Cairo, Egypt

January 2016 - December 2017

• Managed sales for premium bakery and pastry supplies, specifically representing Backaldrin
ingredients and EPEC (Egyptian Egg Products Co).
• Expanded client base by scanning new territories and establishing regular visit cycles with high
potential accounts.
Company industry:
Food & Beverage Production

Asst. Sales and Marketing Manager

June 2015 - June 2016

Isis Travel

Cairo, Egypt

June 2015 - June 2016

• Responsible for marketing and sale one four stars hotel ( Palm Beach Resort ) at Hurghada and five Nile Cruises five stars deluxe at Luxor and Aswan
• Develop a sales strategy to achieve organizational sales goals and revenues set individual sales targets with sales team delegate responsibility for customer accounts to sales personnel
• Co-ordinate sales action plans for individual salespeople oversee the activities and performance of the sales team
• Ensure sales teams have the necessary resources to perform properly monitor the achievement of sales objectives by the sales team liaise with other company functions to ensure achievement of sales objectives.
Company industry:
Hospitality & Accomodation
Job role:
Sales

Assistant Sales & Marketing Manager

January 2014 - January 2016

ISIS Travel:

Cairo, Egypt

January 2014 - January 2016

Company industry:
Hospitality & Accomodation

Sales Supervisor

April 2014 - May 2015

Isis Travel

Cairo, Egypt

April 2014 - May 2015

• Handle customer questions, complaints, and issues.
• Expand client base through acquiring and maintaining new clients as well as supporting current accounts and expanding the business level with them
• Use different sources actively to generate new highly qualified sales leads
• provide reports to direct management
• Attending sales weekly meeting
• Market research collects hotels and corporate data.
• Demonstrate portfolio of services in an excellent manner to prospective clients
• Making presentations.
Company industry:
Hospitality & Accomodation
Job role:
Sales

Reservation Sales Agent

April 2012 - April 2014

JW Marriott Cairo

Cairo, Egypt

April 2012 - April 2014

• Process and confirm guest room reservations made by clients on the phone, e-mail or fax
• Input all reservations into the computer, recording all pertinent information and attend to inquiries, complaints and requests regarding reservations
• Show complete product knowledge, understand rate structure and apply rate management
Maintain established filing system for all correspondence and collate reports as required by Reservations Manager or Supervisor
• Ensure all incoming calls are answered as per the Hotel standards; information received by fax is inputted and check constantly the incoming e-mails
Company industry:
Hospitality & Accomodation
Job role:
Sales

Reservation Sales Agent

January 2012 - January 2014

JW Marriott & Renaissance Cairo:

Cairo, Egypt

January 2012 - January 2014

Company industry:
Hospitality & Accomodation

Customer Service representative

June 2011 - April 2012

Mobinil

Cairo, Egypt

June 2011 - April 2012

- Welcome customers to the customer center.
- Handle customers’ complaints and inquiries and provide solutions to their problems.
- Sell Mobinil products and services and ensure proper collection of required documents.
- Sell value added services to customers.
- Coordinate with other departments to solve customers’ complaints
Company industry:
Call Centers & Customer Care Outsourcing
Job role:
Customer Service and Call Center

Education

Arab Academy for Science, Technology & Maritime Transport

January 2027

January 2027

Master's degree, MBA

Egypt

Cairo University

December 2010

December 2010

Diploma, HR

Egypt

Cairo University

June 2010

June 2010

Bachelor's degree, Art

Egypt

GPA (rating): Good

GPA (rating): Good

Cairo University

January 2010

January 2010

Bachelor's degree, art

Egypt

Skills

Customer Service
Expert
Customer Service
Expert
Sales
Expert
Sales
Expert
Hard worker
Expert
Hard worker
Expert
Management
Expert
Management
Expert
Food Service
Expert
Food Service
Expert
Business Development
Expert
Business Development
Expert
SAP
Intermediate
SAP
Intermediate
Negotiation
Expert
Negotiation
Expert
Account Management
Expert
Account Management
Expert
Forecasting and planning
Expert
Forecasting and planning
Expert
Analysis
Expert
Analysis
Expert
Resource Management
Expert
Resource Management
Expert
Sales
Expert
Sales
Expert
Customer Service
Expert
Customer Service
Expert
BUSINESS OPERATIONS
Intermediate
BUSINESS OPERATIONS
Intermediate
COLLABORATION
Intermediate
COLLABORATION
Intermediate
EMPLOYEE PERFORMANCE MANAGEMENT
Intermediate
EMPLOYEE PERFORMANCE MANAGEMENT
Intermediate
EXECUTIVE PRESENCE
Intermediate
EXECUTIVE PRESENCE
Intermediate
FAST MOVING CONSUMER GOODS
Intermediate
FAST MOVING CONSUMER GOODS
Intermediate
FOOD SERVICES
Intermediate
FOOD SERVICES
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
MASTER OF BUSINESS ADMINISTRATION MBA
Intermediate
MASTER OF BUSINESS ADMINISTRATION MBA
Intermediate
REVENUE ANALYSIS
Intermediate
REVENUE ANALYSIS
Intermediate
TEAM LEADERSHIP
Intermediate
TEAM LEADERSHIP
Intermediate

Social profiles

Personal Website
Personal Website

URL removed due to policy violation. Please contact support for further information.

Languages

English
Expert
Arabic
Native Speaker

Memberships

Wadi Degla

Member

January 2008

Training and Certifications

Certifications
Human Resource Management
Aug 2009
Training
Sales key points
Marriott Middle East and Africa
Feb 2013

Hobbies

  • Swimming