Chief Executive Officer
GTT Company
Total years of experience :30 years, 1 Months
Building Materials Trading/Manufacturing/Logistics
Key Highlights: ö Successfully managed and renegotiated a SAR 100 million banking facilities, reducing liabilities to SAR 70 million while concurrently doubling sales revenue, demonstrating exceptional financial acumen and strategic business growth capabilities. ö Exceeded annual sales goals and generated revenues surpassing SAR 300 million by implementing comprehensive sales strategies, fostering client relationships, and leading a high-performing sales team. ö Reduced monthly operational expenses by SAR 2 million by implementing cost control measures based on a thorough expenditure analysis, vendor contract renegotiation, and internal process optimization. ö Restructured SAR 100 million in loans with three banks by leveraging expert negotiation skills and financial acumen to secure favorable terms and mitigate financial risk. ö Doubled sales and boosted revenue by introducing cutting-edge procurement strategies and forging strategic partnerships with key suppliers to drive innovation in the purchasing department.
Operational & Business Development Initiatives:
ö Delivered 100% company growth in two years through strategic leadership and aggressive growth initiatives, including targeted marketing campaigns that expanded market share and brand visibility. ö Increased operational efficiency by leading a business process optimization initiative to integrate workflows across departments. ö Directed the strategic realignment of purchasing and sales departments, leading to increasing sales revenue and consistently achieving company targets. ö Expanded market presence while increasing the companyscompetitive advantage by establishingstrategic partnerships with key rebar dealers and factories nationwide. ö Negotiated contracts with customers and suppliers, securing favorable terms that led to increasing profitability and strengthening long term relationships.
Building Materials Trading/Manufacturing/Logistics. Subsidiary of GTT.
ö Achieved a 70% sales increase within one year, reaching SAR 50 million in revenue through targeted marketing, expanded market segments, and innovative product offerings. ö Secured SAR 6 million in working capital financing by leveraging financial management skills and strong lender relationships to support operational needs and growth initiatives. ö Spearheaded the establishment of a new factory specializing in aluminum industrial jacketing through strategic planning and conducting a market analysis to capitalize on emerging opportunities. mohamed.khawas@gmail.com
ö Diversified and expanded ALERTIFAA COMPANY by creating Blue Print Firm and Showtime, each with 70% equity, as innovative expansions, broadening the companys portfolio and enhancing market presence.
Skincare Products Distributer - E-Commerce
ö Led the launch and rapid growth of a startup e-commerce skincare distributor, achieving high revenue growth in the first year. ö Secured exclusive distribution agreements with four international brands, expanding market share in the GCC region while facilitating their debut entry into the market. ö Revolutionized Trio Venture skincare company into an industry-leading online retailer by securing exclusive distribution agreements with global suppliers via an innovative online business approach. ö Eliminated traditional costs linked with offline brand introductions in the region, establishing a precedent for distributor-brand collaborations. ö Ensured quality excellence by overseeing factory inspections in South Korea, reducing production defects, and driving ongoing negotiations with key retailers in KSA and UAE, resulting in expanding the distribution reach.
Environmental - Sustainability Consulting. Owned by Alertifaa Company and GTT Company.
ö Led negotiations with a leading international firm within our industry, culminating in a strategic partnership with a prominent blueprint firm to penetrate the lucrative Saudi market. ö Coordinated the submission of nine comprehensive tenders for governmental projects totaling SAR 150 million in value, pending final approval from relevant entities. ö Initiated and implemented innovative sustainability initiatives within the organization, resulting in a substantial reduction of carbon footprint. ö Advised multiple clients on sustainable practices and environmental compliance, leading to millions in cost savings through optimized resource utilization and waste reduction strategies. ö Established strategic partnerships with renewable energy suppliers, enabling clients to transition to clean energy sources and reduce reliance on fossil fuels, contributing to a more sustainable future.
Event Management. Owned by Alertifaa Company and GTT Company.
ö Secured and led high-stakes negotiations with PHNTM, a global leader in advanced light show production, resulting in a strategic partnership agreement to penetrate the Saudi market, positioning our company as a premier player in event management. ö Built exclusive partnerships with top-tier venue providers, expanding our event management portfolio and enhancing our ability to offer clients diverse and unique event experiences. ö Increased client acquisitions within the first year by devising and implementing innovative marketing strategies to establish partnerships with other key industry players. ö Spearheaded the development of customized event solutions tailored to the Saudi markets unique cultural and regulatory requirements, ensuring seamless execution and client satisfaction. ö Collaborated with cross-functional teams to streamline operational processes and optimize resource allocation, resulting in reducing event production costs while maintaining high-quality standards and client satisfaction.
Building Materials/Trading/Rebar Steel Sector Leader in KSA
ö Led sales team to surpass SAR 500 million revenue milestone through strategic leadership. ö Engineered 30% sector sales growth with refined methodologies. ö Directed contractor sales team, generating 25% of revenue with zero bad debt. ö Spearheaded sales infrastructure overhaul for improved efficiency. ö Championed shift to cash transactions, achieving 98% cash sales rate.
Additional Experience: