COUNTRY HEAD
EUROSTAR GROUP
Total years of experience :25 years, 8 Months
Heading the Overall management of Country operations of various product and service categories which includes Mobiles, Tabs, Consumer Electronics and Appliances, Pay TV, satellite products, enterprise business through retail and channel partners across Kuwait.
Responsibility includes Yearly budget Preparation for Board approval and prudently manages organization's resources within those budget guidelines according to current laws and regulations. Define the growth plan along with the management and execute it independently. Responsible for P & L. Achieve Top/Bottom line Target. Functional Area: Sales, Marketing, Business Development, Strategic Planning & Operations, HR, Finance
Heading the Retail business Operations of Electrozan retail stores.
Responsible for the bottom line.Take overall responsibility of Sales, Marketing, Supply chain, Logistics, service, inventory.
AREAS OF STRENGTH
Strategy
•Establishing corporate strategies for achievement of top line & bottom-line targets.
•Maintaining clear lines of communication for flow of business information
•Ensuring effective execution plans designed to assure achievement of agreed-to growth, volume, and market share and profit objectives.
Product Management
•Product management guide lines-product identification, merchandise
•Category specific product mix plan and execution and optimisation
•Brand building activity and communication strategy to develop a large base of loyal consumers.
•Executing market tactics suited to quickly establish the product brand in the market
Marketing
•Branding and promotion
•Formulating hi impact brand communication.
•Meticulously planned, high impact launches
•Planning and executing lead generation activity and tracking segment wise lead conversion
•Managing external advertising/event management agencies to align thought and action to brand plans
•Devising Social media Marketing promotions, execution and evaluation
•Keen analysis of feedback for course correction
•Putting into place systems and processes for smooth execution
•Dovetailing operations into the larger brand philosophy
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Business Development
•Developing new streams for revenue growth and finding new routes to market for achieving business objectives.
•Relevant networking with opinion leaders and stake holders who can impact business
•Ensuring customer delight with value added service to achieve enhanced business from retained client base.
•Analysing & reviewing the market response/ requirements and formulating an appropriate marketing response to achieve market share metrics.
Retail Management
•Mechanics of branch operations and smooth functioning of multiple store formats.
•Negotiating best deals with suppliers.
•Resolution of customer queries and acting on feedback.
•Maintaining optimum inventory, managing logistics for profitable operations.
•Strategising to enhance geographic presence and customer footfall.
•Driving differentiators to gain mind space and cut out competition.
•Devising merchandising and visibility plans to drive purchase impulse.
•Ensuring compliance with statutory requirements.
Sales and Distribution
•Identifying and networking with financially strong and reliable dealers/ channel partners, resulting in deeper market penetration and reach.
•Managing Distribution network & handling transporters, distributors, C&F agents & modes of transportation for the timely delivery of goods to the Distributors.
Teambuilding, Leadership
•Leading, training & monitoring the performance of team members to ensure efficiency in operations and meeting of individual & group targets.
•Scheduling team assignments to achieve the pre set goals within time, quality & cost parameters.
•Cultivating relationships and networks to ensure collaboration, integration and alignment
•Building motivated teams with shared vision.
Reported to: Director
Number of reportees: 20
Al Rashed Sons is one of the well-known groups in Kuwait. Established in 1911 it is involved varied business activities including the retail and wholesale operation of consumer electronics products.
Responsibilities
•Headed the Sales and Marketing activities of the Retail and wholesale operations of consumer durable s and commercial laundry products such as Magic chef, Hubisch, Miele, Propress, BPL, Turbo, Voltas, Domini, and Hoffman etc.
•Made the yearly business forecast and purchase plan.
•Opened up the business for retail channels and expanded the business.
•Managed the corporate business.
•Introduced new Brands and product ranges and opened new showrooms
•Launched new products.
Achievements
•Attained a Business growth of more than 90% by proper planning and implementation of sales and marketing strategies.
•Efficiently turned around the division within two years of operation
•Bagged sales excellence award for the best performance consecutively for 4 years from alliance Laundry products USA
Reported to: National Business Head
Number of reportees: 6
Responsibilities
•Headed the product division of a state with a team of 6 sales Engineers
•Managed a network, which includes retail, industrial and automobile segments.
•Conducted seminars and made presentations across these segments for training and sales promotions
Achievements
•Established the distributor and dealer network in all the three sectors across the state.
•Developed new users like railways, sugar industry that added new streams of revenue
Handled Sales for the refrigeration accessories for the four southern states of India through distributor and dealer network.
Managed business development, channel management of the entire BPLSANYO range of products in the State of Karnataka
•Handled sales forecasting on a Zero based Budgeting Platform
•Evaluated and managed the market intelligence system.
•Conducted activities in Rural Marketing and developed rural dealer and distribution network
•Procured and executed institutional orders.
Note- As asst manger supervised sales and business development activity.
Sr Executive sales was frontline sales role’
Achievements
•Bagged the largest corporate business in the history of BPL with tie up with Titan watches
•Developed a wide rural network by appointing 300 dealers and sub dealers.
•Pioneered the van sales model modelled on FMCG strategy to cater to rural dealers which was successfully copied by other states
courses: Course in Advanced Excel •Oracle Implementation training.
Courses: Course in Advanced Excel •Oracle Implementation training