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bala ram, Senior SEO Analyst

bala ram

Senior SEO Analyst·Propel Apps

India

Bachelor's degree, Information Technology

Work experience

Total years of experience: 13 years, 0 months

Senior SEO Analyst

January 2025 - Present

Propel Apps

Hyderabad, India

January 2025 - Present

Implemented full-scale SEO strategy, improving traffic by 381% within 6 months. Optimized
technical, on-page, and off-page SEO elements to grow keyword rankings (2, 804 total).
Increased authority and engagement with structured data and high-quality backlinks.
Strengthened brand presence in the SaaS supply chain domain through targeted keyword and
content strategies.
Key SEO Achievements
• Increased organic traffic from 730 to 3, 514 visits/month (+381%) within 6 months.
• Boosted organic keywords from 1, 092 to 2, 804 (+157%).
• Improved Top 10 keyword rankings from 85 to 288 (+239%).
• Enhanced SERP visibility through schema markup, FAQ rich results, and optimized
metadata.

Company industry:
Software Development

SEO Associate

June 2013 - November 2025

Prominere Software Solutions Pvt Ltd

Kakinada, India

June 2013 - November 2025

• Implemented On-Page and Off-Page optimization strategies, resulting in a 40% increase in
organic traffic.
• Collaborated with cross-functional teams to ensure alignment of SEO efforts with overall
marketing objectives.

Company industry:
Internet & E-commerce
Job role:
Information Technology

Senior SEO Analyst

October 2021 - January 2025

Global Data Research Center

Hyderabad, India

October 2021 - January 2025

Company industry:
Management Consulting

Digital Marketing Analyst

December 2015 - October 2021

Pyrite Technologies Pvt ltd

Hyderabad, India

December 2015 - October 2021

Worked with the SEO team on projects involving on-site and off-site optimization, positioning,
and the analysis of results. Engaged in the operational aspects ofthe projects. Clients
included: Eigen Engineering, Cad Vision, theNewyou.in, sumantra.ae, Vramaratnam, Pantech
eLearning, Aftubes.
• Led the completion oftechnical SEO recommendations for 9 brands.
• Generated a good number of backlinks and increased website traffic in a 3-month.
• Hands-on experience with SEO tools like SEMrush, ahrefs, Majestic, Keyword explorer.
• Increased 20 keyword positions from 100+ to Top 10 - 20 positions in 4-month period.
• Oversaw the project timeline and content creation for all project deliverable to ensure timely
SEO enhancements.
• Implemented new SEO and SEM strategies and google analytics to increase conversion rates
by organic traffic and easy flow oftraffic throughout the site.

Company industry:
Marketing

Education

Sasi Institute ofTechnology and Engineering

January 2013

January 2013

Bachelor's degree, Information Technology

India

NarayanaJunior College

January 2008

January 2008

High school or equivalent, Mipc

India

St. Anthony's High School

January 2004

January 2004

High school or equivalent, Ssc

India

Skills

ADVANCED SEARCH ENGINE OPTIMIZATION
Intermediate
ADVANCED SEARCH ENGINE OPTIMIZATION
Intermediate
ANALYTICS
Intermediate
ANALYTICS
Intermediate
CONTENT STRATEGY
Intermediate
CONTENT STRATEGY
Intermediate
INFORMATION TECHNOLOGY
Intermediate
INFORMATION TECHNOLOGY
Intermediate
LINK BUILDING
Intermediate
LINK BUILDING
Intermediate
OFF PAGE OPTIMIZATION SEO
Intermediate
OFF PAGE OPTIMIZATION SEO
Intermediate
SEARCH ENGINE OPTIMIZATION
Intermediate
SEARCH ENGINE OPTIMIZATION
Intermediate
SEMRUSH SOFTWARE
Intermediate
SEMRUSH SOFTWARE
Intermediate
SOFTWARE AS A SERVICE SAAS
Intermediate
SOFTWARE AS A SERVICE SAAS
Intermediate
WEBSITE OPTIMIZATION
Intermediate
WEBSITE OPTIMIZATION
Intermediate

Languages

English

Beginner

Hindi

Beginner

Training and Certifications

Certifications
Google Ads Certification
HubSpot SEO Certification
ContentSquare Certified
SEMrush SEO Fundamentals
Google Analytics (GA4)