Head of Growth
Headway
Total years of experience :9 years, 1 Months
Developing and implementing Performance Marketing strategies for both
acquisition and retention, increasing revenue month on month by 150%
and achieving a revenue share of 60%;
Channels managed included: Mobile Networks, Affiliate Marketing, Meta
Search, Retargeting, Influencers and Social Media Marketing channels;
Reporting, analyzing data, identifying trends and spotting opportunities for
revenue growth. In addition analyzing the online landscape and thinking of
innovative ways to reach potential customers;
Creative analysis and input into creative growth strategies;
Increasing brand awareness through branding campaigns management;
Working with internal teams to optimize the user experience on app and
web, measuring experiments and conversion tests;
Handling a yearly budget of + $5 million and managing overall performance
channels budgets allocation and targets;
Managed a team of 3 members.
Planning and executing performance based campaigns using social
advertising channels for all purposes based on the digital media strategy
and aligned with the business needs for dubizzle, increasing ROI by 30%;
Daily optimization for performance, price and engagement; analyzing
campaign results and delivery of different reports;
Working closely with other teams to ensure needed paid media support is
given to the other campaigns;
Always on A/B testing on both advertising and product sides;
Leading discussions with internal team members, setting clear expectations
for tasks and deliverables and communicating them;
Providing analysis and recommendations after each campaign.
dubizzle.com
Sales Specialist
Urbanbuzz Dubai
Focusing on new business leads by cold calling small-medium businesses,
on-boarding up to 5 businesses monthly;
Overcoming objections of prospective businesses; emphasizing
product/service features and benefits, quote prices, discussing credit terms,
and preparing sales order forms and reports;
End to End management of the potential clients and accounts in the
pipeline;
Handling the content on social media, increasing the number of fans and
engagements through purposeful strategies and best practice approaches;
and creating competitive analysis to strategically position Urbanbuzz’s
loyalty services better.
www.urbanbuz.com/
Sales and Marke ng Coordinator
Rotana Media Services Dubai
Sales and marketing support across all RMS channels (FOX Channels,
Rotana Channels & LBC) coordinating with Clients/Agencies and internal
departments, organizing scheduling, responding quickly and efficiently to all
in-coming enquiries;
Liaising at all times with all team members and working as a team to reach
targets.
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Relevant degree courses: Strategic Marketing Management, Leadership, E-marketing, International Marketing, Business Communication and Marketing Research.
Relevant degree courses: Strategic Marketing Management, Leadership, E-marketing, International Marketing, Business Communication and Marketing Research.
on Major: Marke ng