Social Media Manager - Function Head
Emirates National Oil Company
Total years of experience :17 years, 4 Months
o Recruited to develop and fully build the Social Media and digital strategic way-forward for the ENOC group of companies \[over 30 businesses\]; both on a local and international level. Sectors include Lubricants, Retail, Terminals and Aviation.
o Developed the internal structure of the digital function and introduced a ‘hub’ program in order to integrate and include 8 personnel in building a strong and reliable digital presence.
o Developed strategies for ENOC’s main streams of businesses, including the companies international operations.
o Executive and cross-functional buy-in to digital way-forward.
o Develop robust, targeted and consistent customer journey across all digital touchpoints.
o Responsible for Middle East Social Media strategic approach (GCC & Levant markets).
o Managed agency recruitment process from RFP up till the selection phase.
o Completely built the Social Media function in General Motors Middle East.
o Created a content evaluation process to consistently generate ‘individually strong and brilliantly
integrated’ content.
o Set measurable KPIs based on ‘engagement’, ‘action response time’ and ‘fan growth’.
o Developed complete Social Media strategies for all GM Brands: Chevrolet, GMC, and Cadillac. o Case study achievement on the launch of the 2014 GMC Sierra (Excellence in cross-functional
integration and social strategy).
o Utilize various digital touchpoints to create engaging content, and a consistent customer journey. o Utilization and management of Social Media budget on various social platforms, as well as
exclusive partnerships and content creation.
o Full cross-functional integration: Integration of goals and objectives across the organization in
order to promote a 'one voice' market strategy.
o Full campaign management of all GM launches across the digital landscape.
o Work and integrate with GMIO (international operations) and regional countries to have
consistency in GM's digital tone-of-voice, and leverage the fans/followers of each Social Platform. o Working with digital partners to create exclusive content and campaign amplification.
o Established 360 marketing plans for various Chevrolet and GMC launches in the GCC, specifically in KSA.
o Worked with regional countries to develop fan clubs, relevant activations and customer appreciation events.
o Worked with other manufactures such as RebBull, Emaar and Lipton for cross marketing opportunities
o Participated in ‘Regional Planning Meetings’ to engage with other departments and ensure flawless launches.
o Developing market-based price proposals for all Chevrolet and GMC SUVs/Trucks from North America and Korea
o Working closely and daily with GM platforms in North America, South Korea and Thailand on product packaging, product launches and Sales Volumes
o Building Chevrolet and GMC websites along with the appointed digital agency
Account Management, Nissan Middle East
o MENA Regional team/Hub
o Leading, Arranging, coordinating, and inspiring 360 campaigns
o Working with online media agencies to ensure campaigns are adequately translated in all online
communication
o Working on the global Nissan Patrol Launch, responsible for execution of BTL and online
initiatives
o Acting as client advisor on marketing communication solutions
o Developing and leading on TVC production
o Ensure an adequate and precise flow of information between client and creative team - to
ensure best possible marketing communication outcome
o Leading and training interns
o Working on Agency based pitches and arranging ‘disruption’ workshops
Account Management - MARS GCC. / Galaxy
o Responsible for day-to-day Galaxy communication activities
o Developing creative briefs and working closely with creative team to develop adequate/effective
branding for Galaxy and Jewels
o Leading all BTL project for the various Galaxy brands.
o Managing projects with creative, traffic department, and client.
o Working closely with clients on seasonal plans, and new packaging.