Consultant
Vyndyrre Energy Private Ltd. Belgium
Total years of experience :19 years, 9 Months
Consulting in an independent capacity to promote their business interests in India especially in AP, Telangana in renewable energy.
I year contract with specific Brand management needs.
The group of education institutes, in Punjab, with a legacy of 15+ yrs of offering education and consisting of 2 schools under the CBSE Board and 8 colleges into higher education. It has recently been awarded the nod to become a Private University, during my tenure . The Group needed the following specific activities to be accomplished for them which has been achieved as per contract.
Achievements :
• Established a JV from MOU to setting up and running of RIMT HAMSTECH College of Fashion & Interior Design w.e.f Academic session 2015-2015
• Launched logo standardization, usage and understanding of its use across Group
• Streamlining financial policy, process and systems on handling Branding and Business Development Budget planning, operations, administration and execution
• Establishing a uniform process of operations in Branding & Business Development activities across group colleges
• Establishing a spirit in team building work ethics and mentoring at various internal stakeholders in the organization
• Identifying and establishing a integrated solution for image building and marketing needs of the Group
• Identifying & creating value building across activities & strengths within the Group and its deliverables
Clients in retail, IT, manufacturing, real estate.
• In a consulting and advisory capacity have planned, forecast and developed Marketing Strategy for a women
centric website.
• Internal communication process and systems assessment, identification and development for a medium sized IT company, as a principal support to their HR initiatives, which includes Intranet, internal events, House journals from concept to implementation, policy framework on the communication involvement of 5000 employees, along with related training on its significance and utility in day- to- day operations and cost saving measures. Currently ongoing.
• Market opportunity assessment study including a market test event organized at Hyderabad for a Kolkata based retail firm wishing to expand into Andhra Pradesh and tier 2 cities nationally, with their retail outlets, as a part of their all India expansion plans.
• Developed and implemented crisis management documentation for an international real estate firm facing crisis issues including media management issues & policy development.
• Integration of process and systems of communication for a Spanish JV manufacturing ice cream cones, expanding in India, for the purpose of monitoring and synergizing their current ongoing expansion through franchisee route, including Branding Policy in India in synergy with their global branding.
• Formulating and conducting regular Training Programs in Communication, Brand &
Marketing Communication Management, Soft Skills, Leadership Skills, Communication skills for Interviews, for Engineering and Management Colleges, Corporate Hospitals, Administrative Staff College of India, ASCI, Hyderabad.
Identified, architected and directed the communication strategy essential for converting negative image perceptions of the company towards a positive long-term image
Strategically incorporated the corporate brand (Vedanta) building route by establishing global synergy across Company’s presence, internationally and nationally.
Worked from London, India, Mumbai and regional offices across globe for effecting and internalizing brand VEDANTA for the earstwhile Sterlite Company, as much as integrating Brand understanding and usage across markets
Structured a corporate communication policy for the Company.
Initiated “standardization” of communication in content, time zones and media mix as a step towards internal and external Corporate Brand Awareness generation.
Established corporate website and intranet through outsourced mode.
Initiated PR agency and Advertising agency empanelment for global management of creative activities and implementation, documenting and defining their role play within the organization and revenue model to be suitable
Handled successfully internal Brand launch event and related external brand building exercises for a new project commissioning for the Zinc manufacturing vertical
Handled PR activity in the form of press coverage’s in national & international dailies and & trade magazines, Company spokesperson interface opportunities with the press, participation in business discussion panels on TV, Events, regular Employee Interaction Platforms
Set crisis management routes as essential to Corporate image building
Supported Company’s generation of 600 million Euro issue
Pioneered and executed internationally effective campaigns in keeping with needs of communicating & brand building
Worked from London, India, Mumbai and regional offices across globe for effecting and internalizing brand VEDANTA for the earstwhile Sterlite Company as much as integrating Brand understanding and usage across markets
Business Economics, Advertising, Public Relations, Journalism, Photography, Printing Technology, Creative Platforms , Mass Media Management & Media Platforms in Mass Communication, Communication Laws & Practices.
Maintained First Class, achieved awards and recognition in extra curricullar activities, was head of Dramatic Society and Economics forrum at College, published college magazine
