Marketing Assistant
Boss Pro Media
Total years of experience :6 years, 9 Months
• Led the development and execution of comprehensive digital marketing
campaigns across Meta, Google, and Social Media channels for 32 client
accounts
• Maintained a $100, 000 quarterly budget for paid acquisition channels,
optimizing spend for a 30% improvement in ROAS.
• Implemented advanced targeting and retargeting strategies that reduced CPA
by 20%, while increasing conversion rates by 15%.
• Assisted in the creation of compelling ad creatives, copywriting, and A/B
testing to improve ad effectiveness
• Collaborated with cross-functional teams to ensure consistent brand
messaging across client campaigns
• Conducted keyword research and implemented SEO strategies to enhance
website visibility and organic traffic
• Analyzed and monitored campaign performance metrics to provide actionable
insights, leading to a strategic pivot that captured a new user segment and contributed to a 25% increase in market share.
• Assure timely and accurate site content, inclduing product images, product
descriptions, digital shopping tools and promotions
• Partner with Planning, Production and Digital Marketing teams to orchestrate
and support the successful launch of new assortments from product pass off
to the photo cycle to UAT and finally web-launch.
• Collaborate with Digital Merchandising Manager to navigate new products into
site categories, based on product attributes and known customer shopping
behaviors.
• Run weekly merchandising analysis and share with the commercial team.
• Responsible for building and testing online promotions, optimizing key
categories for SEO as well as merchandising products on the site based on analytics.
• Analyzed performance data across multiple digital channels, identifying trends
that informed strategic decisions.
• Supported the execution of campaigns that resulted in a 15% increase in user
engagement.
• Developed and maintained reporting dashboards for real-time performance
tracking, enhancing team responsiveness.
• Assisted in managing a portfolio of digital ads, optimizing for a 10%
improvement in ad efficiency.
SKILLS
Data Analysis
ROAS Optimization
Google Analytics Cross-Functional Collaboration
Google Ads
Snapchat Ads Content Creation Competitor Analysis Product Launches Website Development
• Oversaw the PO management for all product categories within the
Merchandising team
• Served as point of contact for Merchant on all purchase order information and
details
• Partnered with Merchandising, Allocation and Production to validate and collect
accurate information for purchase order creation and maintenance
• Updated necessary details, such as attributes and color numbers, in the
Assortment Sheet to ensure proper coding by department
• Maintained accurate purchase order numbers in the Assortment Sheet Review
updated costing on purchase orders with Merchant
• Prepared sales reports and trend analysis
• Conducted market preparations, statistics, and research
• Accounted for merchandise samples and make/edit line sheets
• Supported Sales Director with various research projects and administrative
duties throughout the semester.
• Achieved daily sales goals on a competitive selling floor
• Awarded as Stylist of the week for having the highest units per transaction
• Developed and maintained relationships with customers to ensure their loyalty
to Club Monaco