Chief Operating Officer
Velor Operations LLC
Total years of experience :22 years, 5 Months
Key Profile: Oversee the overall strategic and operational direction for best-in-class Manpower and Fleet Operations, Sourcing, Procurement and Mobilization standards and procedures of infrastructure & resources across the region
v Oversee Manpower, Fleet, Courier operations & services for 20+ clients with 150+ Vehicles & 600+ workforce
v Direct strategic operational initiatives across categories & manage the service level of vendors
v Shape growth strategy for eCommerce & On-demand clients to target revenues of 5M in this fiscal year
v Reduce operations, maintenance, mobility & deployment costs by 25% resulting in Half Million savings
v Plan and lead consulting engagements, internal knowledge initiatives and coach teams
Direct Reports : 5 Functional Leaders | Staff Directed : 15
Chief Responsibility : Oversee & lead the overall operation strategy - Orders | Delivery | Courier | Tech | Lockers | Embedded & full P&L and governance of 122 lockers in KSA
Design the entire Order journey, Delivery Orchestration, Courier/Carrier strategy to identify opportunity areas & Continuous improvement plans
Drive overall operations & scaled deliveries from 1000 to 2000 orders, Automate Fulfilment, Pickup & Delivery/Route optimization/Returns/CS tool
Provide NPD recommendations for digitalizing & Scale Operational & Process excellence, Integrate Line haul platforms & mechanism for scaling order levels
Implement revised SOP & 1oo% SLA to delivery timelines, on boarded new shipping Co’s, Locker Maintenance Service Partners & Lead the Product Team
Drive KPIs including Product Deliveries, Locker uptimes, Capacity, Yield / CSAT,
recommend/implement changes to improve accuracy, efficiency & productivity
Reported to : Senior Vice President - Operations
Direct Reports : 12 Functional Leaders | Staff Directed : 1500+ (Peak ~ 1800+)
Chief Responsibility : Startup & spearheaded the ecommerce channel & oversaw multi-site fulfillment centers (RUH/JED/DMM) & Business derivatives - Retail & Market Place Fulfillment, Inventory, After Sales & Warranty Operations, Returns, Projects & Facility
Provided real leadership in startup phase and designed/implemented scalable platform orchestrating development of large-scale ecommerce channel
End-End Business Owner for all cross functional project development & increased annual revenue from 4B to 6B SAR in 4 straight line fiscal years
Key leader in setting up New Automated FC (32, 000sqm) within 4-months & designed Racking with multi-tier storing facilities for storing 10M unit’s range
400% lift in daily order fulfillment (20, 000 - 80, 000+) with 99% SLA/TAT adherence whilst maintaining 98% on-time fulfilment rates & 2% backlogs
Managed & controlled inventory of 5.5M units at 98% inventory accuracy while limiting damages to less than 1%
Restructured Picking/Sortation/Packing process & designed destination wise sorting and implemented same-day delivery strategy & service improvements
Drove operations & constantly reviewed channel performance daily, weekly, monthly & ensured ecommerce portfolio is executed well across all verticals
Led Monthly and Quarterly business reviews to analyze & action on reporting, including Fulfilment / Returns / Manpower, Packaging & Supply Expenses
Manage Drop-ship program including vendor operations setup & training, fulfilment & shipping compliance
Managed labor budget for 5 major vendors & reduced overheads by 15% and strategically planned staffing, successfully reduced headcount by 10%
Forecast & analyze Order volumes/Inventory/Fulfillment/Delivery matrix to guide & deploy staffing/resources during peaks/offs at 3 fulfillment centers
Partner with all assigned 3PL delivery operations to ensure the timely delivery while achieving cost, service & Customer Satisfaction (CSAT) goals
Reported to : Head of Omni-Channel
Direct Reports : 10 Functional Leaders | Staff Directed : 150+
Chief Responsibility : Launched & managed pivotal Omni-Channel projects from inception to implementation & oversaw the entire fulfillment & logistics initiatives of 9 brands - Click & Collect, Return to Store, Ship from Stores, Fulfillment, 3PL Onboarding/ Management(4 3PL’s), Returns, & Brand / Customer Service of 12000M2 FC within KSA
Launched Omni channel & worked directly in developing & executing the best strategies to ignite profitable growth across Omni-channel verticals
Spear headed new project developments Click & Collect / Return to Store / Same day delivery concept resulting in 100% lift in customer base
500%+ lift in monthly order fulfillment (12, 000 to 60, 000) with 98% fill rates and maximized revenue from 1.2M to 6M plus in 6 months of execution
Implemented “Water mark Level” inventory process for online stock assurance in Hybrid WMS that enabled seamless offline-online integration & performance
Designed Courier supply strategy & KPI’s for forward/returns Supply chain and Reduced logistics overheads by 15% for in-house & 4 major shipping partners
Significantly enhanced administration of deliveries from 75% to 95% and reduced returns from 24% to less than 10%
Executed clear action plan on undefined delivery scenarios, overcame delivery objections & ensured deliveries are progressing within vehicle turnover
Reported to : Chief Executive Officer \[CEO\]
Direct Reports : 5 Functional Leaders | Headcount : 50+
Chief Responsibility : Launched & directed the entire Ecommerce / Omni-channel arm of luxurious brands (Men/Women/Children’s Apparel) - Full P&L, Supply chain, Delivery/3PL
Procurement, Stores Management, Order Fulfillment & Warehouse buildup of 4500 M²
Start-up & end-end ownership in launching the e-commerce arm & execution of ecommerce portfolio & roadmap across all channels within budgets
Developed e-Business strategy & collaborated with Groups IT /Marketing to execute online priorities are seamlessly integrated into the Hybrid platform
Directed the control and startup/buildup of a new consolidated FC & initiated “Buy Online, Pick-up in Store” Return to store concept & Stores Integration
Partnered with MySale Group in market place business model & generated 10m revenue by creating a unique value proposition by offering unique brands
Led vendor onboarding/Negotiations/T&C/Delivery timelines and achieved 97.5% on-time delivery by shortening response time for clearance & successfully on-boarded 2 affiliate shipping Companies for international & domestic deliveries
Responsible for all aspects of Fulfillment operations, Logistics operations and Assortment for e-commerce Giant to achieve prescribed objectives of 2000 M² Fulfillment center
Oversaw Picking, Sorting, Packing, Labeling & manifesting of more than 4000 orders daily while managing 86, 500 SKUs and ensuring appropriate products were packed / shipped and delivered on time
Lifted daily order fulfillment to 150%+ from 2500 to 4000 & evaluated new order fulfillment practices and assisted with development/implementation of new process that improved service delivery by 70%
Restructured and streamlined Picking, Sorting & Packing activities and implemented picking queues for single/multi/High-Value/Bulk items
Trained & developed fulfillment staff - Admin Clerks, Pickers, Packers, Labelers, Shipment manifest team, Dispatchers in attaining the highest quality levels
Reported to Stores Manager
Direct Reports: 2 \[Material Management & Logistics Associate\]
Headcount: 55+
Chief Responsibility: Responsible for the entire Logistics & Warehousing operations, Materials planning of a SAR 10 Billion Ceramic Tiles unit within a span of 52, 000 M²
Skillfully managed the inbound & outbound shipments on regular basis resulting in decreased overall lead time by 40% and 20% reduction in overall logistics cost over 3 years by implementing in-build shipping process
Performed data analysis per product category and assessed SKUs validity (ABC analysis etc.) to shorten stock value; project resulted to 43% inventory reduction
Aligned Warehouse operations with other Supply Chain functions which improved delivery standards and increased operational efficiency by 15%
Enabled 16% boost in short supply product sales through decreasing safety stock levels, improving distribution routes, cost and on-time delivery
Reported to Regional Director
Direct Reports: 6 \[3 Logistics & 3 Inventory Supervisors\] + 130 workers
Chief Responsibility: Responsible for managing all Logistics & Distribution operations of India’s 3rd Largest 3PL, including manpower control to ensure transportation services met contract obligations as well as local/national regulatory requirements & controlling an annual revenue budget of INR 45 million.
Oversaw dispatching, scheduling, routing, tracking, claims handling, shipping activities to ensure safe, prompt and accurate delivery of goods from warehouse to 2 DC’s.
Project front runner for the design and implementation of operational flows of people, product and equipment resulting to 29% more efficient operations of the new distribution center built in a storage area of 22, 000sqm.
Headed the work stream for redesigning the distribution operations, designed the new route schedule, planned the processes for collaboration with the affiliate courier service business and negotiated with union representatives.
Reduced operating & distribution Center expenses by average INR 4million per year for 4 years while achieving improvements in quality, productivity and inventory accuracy.
Processed 6 million units annually while managing more than 36000 SKUs to supply appropriate product to over 400 different locations.
Implemented the Flow through picking optimization process for Fresh department in the central DC which improved productivity by 33%.
Researched and negotiated trucking/carrier bid contracts based on costs and point-to-point destination procedures resulting in a 35% cost reduction, incidents of damaged product and improved customer relations.
Led and developed a team of approximate 130 people in the supply chain function including Account Handlers, Shift Supervisors, Freight Executives, Transport Planners and Drivers
Developed and implemented effective distribution management system to achieve maximum Customer satisfaction as per ISO 9001:2000 standards & distribution center Strategy.
Reported to Managing Director
Direct Reports: 4 \[ 2 Warehouse & Inventory Supervisors\] + 65 workers
Chief Responsibility: Managed all phases of Warehouse/Logistics management, inventory control storage, distribution, shipping/receiving, for an INR 120 million turnover business in a 65, 000 Sq. ft. producing Surgical and Examination Gloves.
Managed and controlled Warehouse activities of the company that included loading/unloading trucks, Shipping / Receiving, order picking/Packing, staging/stocking and maximize warehouse space usage.
Performed Stock analysis on ABC basis and replacement of stock on the same strategy and redesigned the setup of the Warehouse, to curtail damages, reduce pick phase, and enhance productivity wherein handling damages reduced by around 20% within a quarter.
Carried out the work sampling method in the main warehouse to calculate standard times per activity and identify efficiency of operations; implemented an integrated key performance indicators (KPIs) system and Activity Based Costing.
Maintained constant Inventory level up to 99.965% & performed Inventory analysis on a quarterly basis & produced quarterly status reports.
Directed, planned and coordinated the storage and distribution operations within the organization and achieved exceptional levels of client satisfaction through timely shipping of orders.
Overhauled warehousing system with introduction of Lean replenishment system, inventory control and update of distribution best practices.
Maintained warehouse staff results by coaching, counseling, planning, monitoring and disciplining employees
Led the employees in developing effective stocking and inventory-management systems to minimize loss and maximize performance.
Maintained a clean, neat and orderly work area and assisted in maintaining the security and safety of the warehouse ensuring compliance with the Health & safety regulations
Inspected frequently the physical condition of warehouse and equipment and prepared work orders for repair and requisitions for replacement of equipment.
\[Joined as Store In-charge and rose to the level of Warehouse Manager\]