Babak Jalaei

Worked on high profile accounts such as Westpac, Avis, and OPSM to build sophisticated digital campaigns that involved automation, dynamic content, data-driven segmentation and complex scripting.
Duties:
Coded emails and landing pages using HTML, CSS, AMPScript and SQL
Leveraged Sales Force Marketing Cloud tools and scripting languages to build the campaigns and enable dynamic/personalization
Performed preliminary QA testing to ensure optimal quality in email rendering/content, audience and segmentation, dynamic content
Managed the proof revision and approval process
Managed subscriber data, import, query and segmentation
Configured and scheduled send deployment of proofs and lives
Monitored campaigns to validate their completion

Worked in fast paced fashion retailing industry to manage the successful implementation of targeted campaign initiatives by managing end to end campaign workflows, including gathering campaign objectives and requirements and to generate related analytics for improving campaigns KPIs.
Duties:
Leveraged data to generate insights that enable personalised offers, enhance marketing and customer management process, improved best customer retention and inform product and merchandising decisions
Managed and executed different channel integration for campaigns including email stream, social networks, paid advertising, blog and online shop

Designed and deployed comprehensive lifecycle email marketing program for company’s B2B and B2C clients in Home Furnishing industry. Managed the successful eDM integration of with 3 Big Data/eCommerce development projects over a range of softwares utilizing MongoDB, Express, AngularJs, NodeJs, and Magento.
Duties:
Managed and tracked weekly large-volume email blasts, triggered sends and email alerts within Amazon Web Service
Defined long-term strategic goals according to specific business needs for all clients and advised business owners on best practices to maximize ROI
Using KPI’s and measurable metrics created segmentation strategies, A/B testing of subject lines, content, images and offers which drove higher open and click-through rates
Report, track and analyze campaign performance proving success in strategies and ROI
Created all content for 15+ clients' email campaigns including all copy for all campaigns
Achievements:
Successfully implemented Agile methodology for both development and campaign production
Designed and implemented over 6 unique and industry focused eDM campaigns which grew the sales by 33%
Integrated the Amazon Web Service for all clients’ email blasts which reduced the cost of sending emails by 60%
Developed a customised Magento module to integrate the lead generation and campaign analysis to eCommerce admin panel
Developed a customised Magento module to pull content from MongoDB to enhance real time campaign performance

Development and implementation of digital marketing campaigns, managing clients’ digital presence including corporate web site, email programs, social media, SMS and played a key role in advancing company’s marketing/sales software tools including Marketing Automation and CRM.
Duties:
Reported to marketing director and managed a team of 3 staff over 11 key clients
Effectively managed all aspects of eDM campaigns including opt-in, html template, content, design, delivery, list management and reporting with competing priorities and tight deadlines
Utilised best practices and compliance around permission-based marketing, privacy, spam regulation (CAN/SPAM) and deliverability
Ensured all campaign activity complies with internal and external regulatory requirements. ACMA/ADMA & Privacy Act
Managed the process of new product development
Ensured about effective delivery of campaigns by liaising with multiple stakeholders across the business including client partnership managers, account managers, creative designers and contact centre
Successfully Built and tested multiple mobile responsive emails and landing pages
Developed and managed several WordPress websites
Achievements:
Developed segmentation strategies; use internal data resources to filter and target appropriate segments
Delivered a strong ROI by Improving and optimising the production processes
Increased the accuracy of campaign components by introducing new method of collecting and storing digital assets
Increased production efficiency by improving eDM templates and data segmentation
Optimised the campaigns through testing on A/B split, message, creative and frequency
Automated the production of reports including hard and soft bounces, open rate, click-through rate, date and time of opens/click, unsubscribe, send to a friend
Suggested creative solutions to speed up product development process

Duties:
Created and managed campaigns including project plans, timelines and eDM templates
Liaised with creative designers to ensure a smooth, on time and effective campaign delivery
Managed regular reporting and tracking of key metrics / Google analytics to develop insights and making recommendations on the campaign effectiveness
Set up several microsites, landing pages, and online competitions
Responsible for all WordPress development including installation, theme and plug-in creation, and migration
Created website wireframes for new projects
Achievements:
Introduced dynamic content for eDMs base on member attributes such as demographics, preferences and web analytics reports
Enhanced the campaign planning & execution by Integrating Campaign Monitor API keys

Defined marketing strategy for company’s new product line
Implemented comprehensive marketing research program to identify market opportunities
Led market launch of 11 new products. Identified opportunities, researched new product possibilities
Developed direct marketing campaigns to suit different marketing objectives - acquisition, branding and retention
Managed and run the email marketing program
Designed, planed and implemented several product sales, seminars and marketing events

Determined marketing objectives and preparing annual budgets
Planned marketing activities in conjunction with company’s growth plan and working out strategies to execute the plan
Dealt with print, online and television media
Overall responsibility of running various marketing campaigns - like getting newsletters, e-mail blasts sent to the customers
Ensured successful participation in national tradeshows, exhibitions & organizing other events like conferences, seminars etc
Managed the team of marketing department and developed training programs for staff
Developed and launched integrated, multi-channel print, catalog, web and direct marketing campaigns that propelled sales from $1.2M to a projected $4M
Led market launch of 21 new products. Identified opportunities, researched new product possibilities
Took the ownership of CRM system to ensure it is up to date with all marketing and sales leads