Brahim Robio, General Manager

Brahim Robio

General Manager

Shaza hotels

Location
Morocco - Agadir
Education
Diploma, Hospital Management
Experience
25 years, 4 Months

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Work Experience

Total years of experience :25 years, 4 Months

General Manager at Shaza hotels
  • Saudi Arabia
  • January 2014 to October 2016

Key Highlights:
•Received Certificate of Excellence from TripAdvisor as the Best 5-star hotel in Madinah, 2014
•Ranked #1 in global travel fare aggregators Book.com and Expedia.com

General Manager at Carlson Rezidor Hotel Group
  • United Arab Emirates
  • April 2012 to December 2013

Key Highlights:
•Improved overall guest satisfaction score by 3%.
•Enhanced revenue per available room (RevPAR) from SAR 543 to SAR 706, ADR from SAR 726 to SAR 1082 and delivered YTD revenue in 2012 at 18% above budget. Key Responsibilities:
•Managed day-to-day operations of the stylish hotel with 83 luxury suites, 7 meeting rooms, 2 restaurants and a health club ofering the perfect choice to both business and leisure travelers.
•Developed and implemented strategic plans to improve revenues and drive business growth.
•Prepared manpower plans and dealt with recruitment of employees, training and development and building of team competencies.
•Conducted regular reviews of performance and implemented appropriate action plans to improve performance and productivity.
•Tracked and analyzed the market to identify and follow up new business and growth opportunities.

Director of Operation at Shaza hotels
  • Saudi Arabia
  • January 2011 to March 2012

Key Highlights:
•Contributed to the hotel winning the Best Hotel Concept award in MENA, Dubai UAE, 2012
•Recruited all hotel staf including heads of departments, implemented Shaza operational standards, prepared the hotel for all types of inspections, implemented and prepared for HACCP certification and prepared the hotel for classification by the competent authority.
•Prepared and executed plan for the Grand Opening of the hotel and successfully opened the hotel ahead of the Ramadan season.
•Participated as a member of the opening team for the first hotel of the company. Key Responsibilities:
•Managed all pre-opening activities including completion of room and public area set-up, finalization and rectification of snag list items.
•Established efective systems and controls to ensure consistent smooth operations of all departments.
•Developed standard operating procedures (SOP) for all hotel departments and ensured eficient implementation.
•Contributed to recruitment of employees and preparation of departmental training plans.
•Assisted the hotel GM and the corporate ofice in finalizing the hotel pre opening budget and business plan

Director of Property Management at Emaar Properties
  • United Arab Emirates
  • July 2009 to December 2010

Key Responsibilities:
•Managed the property management directorate consisting of 5 departments - contact center, customer care, property handover, facility management and asset management.
•Formulated business plans and development strategies for each department of the directorate aligned to the overall business strategic objectives of KAEC.
•Coordinated the development and implementation of the directorate's financial model incorporating budgetary controls.
•As the Customer Facing Program Champion implemented plans to provide exceptional customer experience to position KAEC as a destination of choice for businesses as well as residents.

General Manager at Starwood Hotels & Resorts
  • United Arab Emirates
  • January 2005 to January 2009

Key Highlights:
•Participated in as a core member of the opening team of the first Westin in the Middle East

Education

Diploma, Hospital Management
  • at Ecole Hoteliere
  • January 1991

Diplome technicien hotellier, restauration, reception

Specialties & Skills

Business Development
Property Management
Guest Relations
Hotel Management
Hospitality
OPERATIONS
FOOD PREPARATION
FOOD SAFETY
HYGIENE
PLANNING
PROCUREMENT
SOCIAL MEDIA
MENU PLANNING
COMMUNICATIONS
HAZARD ANALYSIS AND CRITICAL CONTROL POINTS (HACCP)

Languages

English
Expert
Arabic
Expert
French
Expert
German
Expert

Training and Certifications

Leading Starwood Program, New Jersey USA, 2007 (Training)
Training Institute:
Starwood hotels, New Jersey USA
Date Attended:
January 2007
Starwood Senior Executive Program – From Strategic Planning to Strategic Execution, INSEAD, Paris (Training)
Training Institute:
Starwood hotels, New Jersey USA
Date Attended:
January 2007
Starwood Hotels & Resorts Brand Orientation, San Diego, CA USA 2006 (Training)
Training Institute:
Starwood hotels, New Jersey USA
Date Attended:
January 2006
Executive Decision Making, eCornell, 2006 (Training)
Training Institute:
Ecornel
Date Attended:
January 2006
Managerial Accounting in Action, eCornell, 2006 (Training)
Training Institute:
Ecornel
Date Attended:
January 2006
Six Sigma – General Manager Orientation, Paris, France, 2005 (Training)
Training Institute:
Carlson Rezidor Group
Date Attended:
January 2005
Starwood Senior Executive Program, INSEAD, Paris, France, 2005 (Training)
Training Institute:
INSEAD
Date Attended:
January 2005

Hobbies

  • Reading, travel, sports