Digital Marketing and eCommerce Manager
Encore Cellular Int'l Inc.
Total years of experience :29 years, 10 Months
Digital Marketing:
• Setting up digital marketing strategies, goals and targets and implementing its using all necessary tools (e.g. website, emails, chat, social media, paid Ads campaigns and blog).
• Developing and executing a scalable, integrated Inbound campaign plans.
• Managing ongoing Google, Facebook, Twitter and other digital advertising channels campaigns
• Analyzing web traffic metrics and suggest solutions to boost and provide web presence using regular analysis on social programs, traffic patterns, users, behavior and overall activities,
• Setting up and optimize advertising budgets with Facebook, Google Ads, Twitter and other paid platforms.
• Managing/monitoring SEO/SEM strategy to increase overall visits, conversions and reputation.
• Researching products, services and current strategies to identify new opportunities.
• Keeping up-to-date with customer’s needs and proactively suggest new campaigns.
eCommerce:
• Maintaining, updating, Improving, managing, developing, monitoring and writing to optimize online product listings including imagery, attributes, facet groups, filters, tags, promotional product flags, etc. on the online stores including Amazon, eBay, Shopify and Facebook store with 600+ products.
• Setting up, scheduling, promotions and features related to category, product page, searches, and special landing pages that aligns with the marketing activities and calendar.
• Working with Logistics/Sales Team analyzing inventory levels per location and recommend actions to optimize availability
• Monitoring and responding to online product reviews/complaints to maximize customers satisfaction.
• Increase products’ search ranking by analyze the products content description, extracting and applying powerful key words and injecting it to the proper place in the content text.
• Driving consumers acquisition and retention, from strategy and planning to execution; including but not limited to CRO tactics and SEO initiatives.