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Bushra Mumtaz, Manager HR & IT

Bushra Mumtaz

Manager HR & IT·PETRA BRANDS (HQ: SHENZHEN, U.S.)

Pakistan

Master's degree, Human Resources

Work experience

Total years of experience: 8 years, 9 months

Manager HR & IT

June 2024 - Present

PETRA BRANDS (HQ: SHENZHEN, U.S.)

Lahore, Pakistan

June 2024 - Present

HR Management Operations:
• Global Operations: Direct human capital strategies for a distributed workforce across the US, Canada, UAE, Mexico,
Argentina, Poland, China, Pakistan, Philippines, and Serbia.
• Global Talent Acquisition: Successfully closed global positions—primarily across North America (US/ Canada), Latin
America, Pakistan, Serbia, China and the Philippines (PH)—for Amazon Account Managers, Growth Strategists,
Graphic Designers, AI Automation Specialists, Creative Directors, Product Managers, Product Analysts, Supply Chain
Analyst, Retail Sales Account Manager, Brand Managers, and PPC Managers.
• Predictive Hiring & Assessment: Designed and utilized structured interview scorecards to objectively assess candidate
competencies, cultural fit, and hiring recommendations across global recruitment processes. Conducted rigorous technical
and personality assessments utilizing Mercer | Mettl and Criteria Corp to ensure high-quality talent density and cultural
alignment.
• Talent Performance Metrics: Consistently met 90% of targets for a Turnaround Time (TAT) of 15 days for junior roles
and 25 days for senior roles.
• Performance Reviews & QPR Management: Built a web-based application using Claude Code and prompt engineering
techniques to automate Quarterly Performance Review (QPR) cycles through standardized scorecards, enabling measurable
performance tracking, accountability, goal alignment, and employee development planning. Reduced 30 manual hours a
quarter.
• Workflow Automation: Optimized internal communications by deploying Power Automate triggers for all bulk employee
and company-wide announcements.
• International Process Optimization: Visited China in 2025 to audit and overhaul HR processes, ensuring local
employment contracts and operational workflows met global standards.
• North American Compliance: Ensure all HR operations, including onboarding and offboarding, are strictly compliant with
California (US) and Canadian labor laws.
• HRIS & ATS Migration: Spearheaded a digital overhaul by surveying HRIS/ATS platforms, presenting business cases for
leadership approval, and managing full data migration from BambooHR to Workable.
• Digital Transformation: Integrated AI-powered ATS and assessment tools with core HRIS, reducing Time-to-Hire by 30%.
• Total Rewards & Development: Lead global medical reimbursement programs (US/Pakistan) while architecting and
implementing company-wide Training & Development (T&D) initiatives for multi-regional management.
• Employee Engagement: Spearhead monthly virtual engagement activities to maintain high morale and culture across a
remote, international workforce.
• Employee Relations & Grievance Management: Lead formal grievance procedures including employee counseling,
conflict resolution, and managing daily HR queries; oversee the disciplinary process including the issuance of verbal and
written warnings in line with global policy.
IT & Systems Administration:
• Cloud Infrastructure: Act as Global Administrator for Microsoft 365 and Google Workspace, security protocols,
managing users and permissions, and global configurations, covering platforms such as ClickUp, Teams, and Slack.
• Workflow Automation: Utilize Power Automate to design and implement automated workflows, reducing manual
administrative tasks and improving data accuracy.
• SaaS Lifecycle Management: Oversee the end-to-end lifecycle of software subscriptions, including market research,
procurement, user provisioning, and decommissioning.
• Vendor & Subscription Management: Lead negotiations with software and hardware vendors to ensure cost-effective
solutions; manage company-wide subscription renewals and budget tracking.

Company industry:
Retail & Wholesale

Team Lead Talent Acquisition & Technical Support

March 2022 - June 2024

INTEGRITI PVT. LTD. (HQ US)

Lahore, Pakistan

March 2022 - June 2024

• Leadership & Strategy: Led the recruitment team to spearhead full-cycle hiring for Technical and Non-Technical roles, achieving a 90% retention rate.
• Global Talent Acquisition: Successfully closed global positions - primarily across North America (US/ Canada), and Pakistan, for Software Engineers (Front/Back-end/Full-stack), Cloud Engineers, Shopify Experts, WordPress/Webflow Developers, Graphic Designers, Account Managers, Finance, HR, Marketing, Content, BD, Sales, and IT roles.
• Performance Metrics: Managed a team of 3 to consistently meet 90% of TAT targets (10 days junior / 20 days senior).
• Compliance & Verification: Managed thorough reference and background checks via Sterling Back-check for Canadian employees.
• Asset Management: Ensure comprehensive IT hardware asset management and tracking through Asset Tiger.
• Cost Optimization: Manage all software subscriptions, ensuring cost-effectiveness by auditing usage against business needs and negotiating vendor terms.
• Achievement: Promoted twice and recognized twice as Annual Value Champion for driving cultural excellence, in recognition of performance and impact.

Company industry:
IT Services

HR Administration Officer

July 2019 - February 2022

PAC COLLEGE (HQ PK)

Lahore, Pakistan

July 2019 - February 2022

• HR Operations: Managed full-cycle employee lifecycle from onboarding to offboarding, including payroll execution via ERP HRIS.
• Administrative Compliance: Ensured 100% accuracy in personnel record-keeping and statutory documentation.

Company industry:
Higher Education

Admissions Officer

January 2017 - October 2018

UNIVERSITY OF MANAGEMENT AND TECHNOLOGY (HQ PK)

Lahore, Pakistan

January 2017 - October 2018

• Operations & Data Management: Optimized high-volume student enrollment data and streamlined registration workflows, ensuring 100% compliance with institutional and regulatory documentation standards.

Company industry:
Higher Education

Education

University of Central Punjab

January 2018

January 2018

Master's degree, Human Resources

Pakistan

University of Central Punjab

September 2015

September 2015

Bachelor's degree, Human Resources

Pakistan

Skills

TALENT ACQUISITION
Expert
TALENT ACQUISITION
Expert
CUSTOMER ENGAGEMENT
Expert
CUSTOMER ENGAGEMENT
Expert
EMPLOYER BRANDING
Expert
EMPLOYER BRANDING
Expert
EXECUTIVE RECRUITMENT
Expert
EXECUTIVE RECRUITMENT
Expert
HUMAN RESOURCE MANAGEMENT
Expert
HUMAN RESOURCE MANAGEMENT
Expert
WORKFORCE MANAGEMENT
Expert
WORKFORCE MANAGEMENT
Expert
SHRM SCP SOCIETY FOR HUMAN RESOURCE MANAGEMENT SENIOR CERTIFIED PROFESSIONAL
Expert
SHRM SCP SOCIETY FOR HUMAN RESOURCE MANAGEMENT SENIOR CERTIFIED PROFESSIONAL
Expert
DISPUTE RESOLUTION
Expert
DISPUTE RESOLUTION
Expert
HR CONSULTING
Expert
HR CONSULTING
Expert
SHRM CP SOCIETY FOR HUMAN RESOURCE MANAGEMENT CERTIFIED PROFESSIONAL
Expert
SHRM CP SOCIETY FOR HUMAN RESOURCE MANAGEMENT CERTIFIED PROFESSIONAL
Expert

Languages

English

Expert

Urdu

Expert

Training and Certifications

Certifications
SHRM-SCP: Senior Certified Professional