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Bushra Mumtaz, Manager HR & IT

Bushra Mumtaz

Manager HR & IT·PETRA BRANDS (HQ: CHINA, US)

Pakistan

Master's degree, Human Resources Management

Work experience

Total years of experience: 8 years, 8 months

Manager HR & IT

June 2024 - Present

PETRA BRANDS (HQ: CHINA, US)

Lahore, Pakistan

June 2024 - Present

HR Management Operations:
• Global Operations: Direct human capital strategies for a distributed workforce across the US, Canada, UAE, Mexico, Argentina, Poland, China, Pakistan, Philippines, and Serbia.
• Global Talent Acquisition: Successfully closed global positions—primarily across North America (US/ Canada), Latin America, Pakistan, Serbia, China and the Philippines (PH)—for Amazon Account Managers, Growth Strategists, Graphic Designers, AI Automation Specialists, Creative Directors, Product Managers, Product Analysts, Supply Chain Analyst, Retail Sales Account Manager, Brand Managers, and PPC Managers.
• Predictive Hiring & Assessment: Designed and utilized structured interview scorecards to objectively assess candidate competencies, cultural fit, and hiring recommendations across global recruitment processes. Conducted rigorous technical and personality assessments utilizing Mercer | Mettl and Criteria Corp to ensure high-quality talent density and cultural alignment.
• Talent Performance Metrics: Consistently met 90% of targets for a Turnaround Time (TAT) of 15 days for junior roles and 25 days for senior roles.
• Performance Reviews & QPR Management: Built a web-based application using Claude Code and prompt engineering techniques to automate Quarterly Performance Review (QPR) cycles through standardized scorecards, enabling measurable performance tracking, accountability, goal alignment, and employee development planning. Reduced 30 manual hours a
quarter.
• Workflow Automation: Optimized internal communications by deploying Power Automate triggers for all bulk employee and company-wide announcements.
• International Process Optimization: Visited China in 2025 to audit and overhaul HR processes, ensuring local employment contracts and operational workflows met global standards.
• North American Compliance: Ensure all HR operations, including onboarding and offboarding, are strictly compliant with California (US) and Canadian labor laws.
• HRIS & ATS Migration: Spearheaded a digital overhaul by surveying HRIS/ATS platforms, presenting business cases for leadership approval, and managing full data migration from BambooHR to Workable.
• Digital Transformation: Integrated AI-powered ATS and assessment tools with core HRIS, reducing Time-to-Hire by 30%.
• Total Rewards & Development: Lead global medical reimbursement programs (US/Pakistan) while architecting and implementing company-wide Training & Development (T&D) initiatives for multi-regional management.
• Employee Engagement: Spearhead monthly virtual engagement activities to maintain high morale and culture across a remote, international workforce.
• Employee Relations & Grievance Management: Lead formal grievance procedures including employee counseling, conflict resolution, and managing daily HR queries; oversee the disciplinary process including the issuance of verbal and written warnings in line with global policy.
IT & Systems Administration:
• Cloud Infrastructure: Act as Global Administrator for Microsoft 365 and Google Workspace, security protocols, managing users and permissions, and global configurations, covering platforms such as ClickUp, Teams, and Slack.
• Workflow Automation: Utilize Power Automate to design and implement automated workflows, reducing manual administrative tasks and improving data accuracy.
• SaaS Lifecycle Management: Oversee the end-to-end lifecycle of software subscriptions, including market research, procurement, user provisioning, and decommissioning.
• Vendor & Subscription Management: Lead negotiations with software and hardware vendors to ensure cost-effective solutions; manage company-wide subscription renewals and budget tracking.

Company industry:
Retail & Wholesale

Team Lead Talent Acquisition & Technical Support

March 2022 - June 2024

Integriti Pvt. LTD.

Lahore, Pakistan

March 2022 - June 2024

• Leadership & Strategy: Led the recruitment team to spearhead full-cycle hiring for Technical and Non-Technical roles, achieving a 90% retention rate.
• Global Talent Acquisition: Successfully closed global positions - primarily across North America (US/ Canada), and Pakistan, for Software Engineers (Front/Back-end/Full-stack), Cloud Engineers, Shopify Experts, WordPress/Webflow Developers, Graphic Designers, Account Managers, Finance, HR, Marketing, Content, BD, Sales, and IT roles.
• Performance Metrics: Managed a team of 3 to consistently meet 90% of TAT targets (10 days junior / 20 days senior).
• Compliance & Verification: Managed thorough reference and background checks via Sterling Back-check for Canadian employees.
• Asset Management: Ensure comprehensive IT hardware asset management and tracking through Asset Tiger.
• Cost Optimization: Manage all software subscriptions, ensuring cost-effectiveness by auditing usage against business needs and negotiating vendor terms.
• Achievement: Promoted twice and recognized twice as Annual Value Champion for driving cultural excellence, in recognition of performance and impact.

Company industry:
IT Services

HR Administration Officer

July 2019 - February 2022

PAC COLLEGE (HQ PK)

Lahore, Pakistan

July 2019 - February 2022

• HR Operations: Managed full-cycle employee lifecycle from onboarding to offboarding, including payroll execution via
ERP HRIS.

Company industry:
Higher Education

Admissions Officer

March 2017 - October 2018

UNIVERSITY OF MANAGEMENT AND TECHNOLOGY (HQ PK)

Lahore, Pakistan

March 2017 - October 2018

• Operations & Data Management: Optimized high-volume student enrollment data and streamlined registration
workflows, ensuring 100% compliance with institutional and regulatory documentation standards.

Company industry:
Higher Education

Education

University of Central Punjab

January 2019

January 2019

Master's degree, Human Resources Management

Pakistan

University of Central Punjab

June 2015

June 2015

Bachelor's degree, Human Resources Management

Pakistan

Skills

TALENT ACQUISITION

Expert

CUSTOMER ENGAGEMENT

Expert

EMPLOYER BRANDING

Expert

EXECUTIVE RECRUITMENT

Expert

HUMAN RESOURCE MANAGEMENT

Expert

WORKFORCE MANAGEMENT

Expert

DISPUTE RESOLUTION

Expert

HR CONSULTING

Expert

SHRM CP SOCIETY FOR HUMAN RESOURCE MANAGEMENT CERTIFIED PROFESSIONAL

Expert

GLOBAL RECRUITMENT

Expert

PAYROLL

Expert

DeepSeek AI

Intermediate

Claude

Intermediate

ChatGPT

Expert

Google Gemini AI

Expert

OpenClaw AI

Intermediate

Automation

Intermediate

Learning and Development

Expert

Kimi AI

Intermediate

Lovable

Intermediate

GitHub

Intermediate

Supabase

Intermediate

Vercel

Intermediate

Railways

Intermediate

NanoBanana AI

Intermediate

Pomelli AI

Intermediate

Onboarding

Expert

Claude Code

Intermediate

Microsoft Suite Global Admin

Intermediate

Google Workspace Suite Global Admin

Intermediate

Languages

English

Expert

Urdu

Expert

Training and Certifications

Certifications
SHRM-SCP: Senior Certified Professional
Value Champion
Integriti PVT LTD.
Jan 2022
EOM Certificate
Integriti PVT LTD.
Feb 2023
SHRM-SCP
Society for Human Resource Management (SHRM)
Feb 2024