Senior Sales Manager, Italy Greece Cyprus and Switzerland
Burberry
Total years of experience :25 years, 0 Months
Role: responsible for all the aspects of the Brand operations of Menswear (London and Brit) and Men’s Accessories and Shoes across multiple countries.
Plan, coordinate and lead business strategies in developing higher level in quantity as in quality.
Develop, implement, execute, achieve and exceed 1Y & 3Y business plans.
Manage the overall budget, prepare forecast and update on a regular basis the Director.
Plan / monitor / update Key Accounts specific strategies and 1Y / 3Y budget with SM.
Collaborate with the Regional Manager and corporate business partners (Visual, Merchandising, Planning, Finance, Operations) to ensure strategies are aligned with overall business objectives.
Work with Buyers and Planners to identify items and classifications of high sales / profit potential.
Attend Brand Buy meetings in London with Corporate Merchandiser team, link with peers and corporate merchants at a senior level to understand Brand strategy and share opportunities.
Cooperate with Product and Planning team to set product changes, additions and follow up their development, provide qualitative feedbacks and quantitative analysis.
Work cross collaboratively with Merchant, Retail, Finance, Customer Ops, VM and Credit team.
Monitor Competitors’ positioning (product, pricing and activities), suggest strategies, stay current with market competition & industry & fashion trends & customer shopping behaviors.
Produce final sales analysis at different levels after seasonal markets, monitor KPIs and ST (online and offline), prepare monthly/seasonal reports, identify new business opportunities.
Own / manage / monitor commercial negotiation & budget for Key Accounts / Top Volume Accounts.
Responsible for the top line sales and profitability of high volume/high focus accounts.
Build and execute sales strategies through effectively managing a team of Sales Assistant.
Drive replenishment for each division in coordination with planning team.
Explore marketing opportunities, Visual Merchandising initiatives and business opportunities.
Visit customers to review Sales, KPI’s, OTB, VM and monitor competitors’ activities.
Plan product presentation in all Dep stores, manage space allocation, monitor KPI’s.
Reviews stores Visual Merchandising, environments and key business indicators to identify successes, problems, concerns, and opportunities for further improvement.
Drive the development of talent of direct reports through on-going training and coaching.
Budget and forecast P&L for Sales Team staff; cast, recruit, train and coach; ensure everyone provide the best possible experience; establish / monitor performance for each member.
Set and update personal objectives with Senior Manager.
Role: responsible of Italy Center for different Brands (Burberry, Belvest, Cantarelli, Incotex, Fiore, Franco)
Business objectives: Overall responsibility for all aspects of pre/post market Menswear sales; monitor and implement distribution; drive the evolution of Wholesale business from a classic to an updated model repositioning the Brands; develop M’s RTW in a dynamic model in line with Retail evolution; enhance M’s Non Apparel business; select and manage key accounts; plan / set-up / monitor / update 1Y budget for Key accounts; work closely to M’s merchandiser analyzing seasonal sales and reporting products information and competitors’ activities; highlight customer’s feedback to optimize collection and identify new opportunities; elevate VM standard; ensure highest possible customer service; lead Sales Team during markets (casting, recruiting, training, briefing); start up new brand (Fiore); analyze seasonal sales and reporting products information and competitors’ activities; travel seasonally to understand business opportunities.
Business objectives: assist Agent ’s activity during pre/post market sales for different brands (Church’s, Peter Scott, Scotch House, Acqua di Parma, Munrospun, Anderson, Le Mavo); monitor market activities; update customer’s database; travel regularly visiting potential and effective accounts.
Scientific high school degree, 5 year, final grade 58 / 60
