Celina Hail

Personal Assistant to CEO, HIBROWS, Dubai, UAE

- Directly support the CEO in daily operations, strategic planning, and business development within a globally recognized beauty brand
- Manage complex calendars, travel arrangements, and logistics including flights, hotels, and high-end restaurant bookings
- Lead end-to-end research, sourcing, and execution of business-critical projects, including:
- Salon renovations, fit-out and de-fit coordination
- Vendor sourcing (videographers, marketing agencies, contractors, suppliers) Office relocations and operational setup
- Obtaining, comparing, and negotiating quotations, timelines, and deliverables
- Oversee company administration and compliance, including: Employee visa applications and onboarding documentation
- Trade license renewals, establishment card renewals, and official UAE documentation
- Liaising with government authorities and external service providers
- Support HR processes and recruitment, including drafting job postings, coordinating interviews, and organizing trial days
- Play a key role in the development and execution of digital products, including an online Masterclass and accompanying educational materials (e.g. workbook/ebook)
- Maintain financial oversight of operational expenses, including tracking recurring payments and supporting budget organization
- Coordinate Masterclass operations (sales, onboarding, logistics, complete planning and execution) and ensure a seamless student journey
- Act as the central point of communication between management, team members, clients, and external partners

Additional Responsibility - Reception & Operations (since Nov 2024)
- Took over full receptionist responsibilities following internal restructuring, in addition to core role
- Managed front-of-house operations in a high-end beauty villa environment, including:
- Premium client experience and daily client coordination
- Appointment management and on-site client care
- Handling deliveries, inventory, and supplier coordination Overseeing villa maintenance and operational readiness
- Ensured smooth day-to-day operations of the salon while maintaining luxury service standards

Directly support the CEO in daily operations, strategic planning, and
business development within a globally recognized beauty brand
Manage complex calendars, travel arrangements, and logistics including
flights, hotels, and high-end restaurant bookings
Lead end-to-end research, sourcing, and execution of business-critical
projects, including:
Salon renovations, fit-out and de-fit coordination
Vendor sourcing (videographers, marketing agencies, contractors, suppliers)
Office relocations and operational setup
Obtaining, comparing, and negotiating quotations, timelines, and
deliverables
Oversee company administration and compliance, including:
Employee visa applications and onboarding documentation
Trade license renewals, establishment card renewals, and official UAE
documentation
Liaising with government authorities and external service providers
Support HR processes and recruitment, including drafting job postings,
coordinating interviews, and organizing trial days
Play a key role in the development and execution of digital products,
including an online Masterclass and accompanying educational materials
(e.g. workbook/ebook)
Maintain financial oversight of operational expenses, including tracking
recurring payments and supporting budget organization
Coordinate Masterclass operations (sales, onboarding, logistics, complete
planning and execution) and ensure a seamless student journey
Act as the central point of communication between management, team
members, clients, and external partners

Managed end-to-end planning and execution of luxury weddings and events
Coordinated vendors, timelines, budgets, and client expectations
Created presentations, concepts, and event strategies
Maintained strong client relationships and ensured premium service delivery

Delivered high-quality hair services in a fast-paced salon environment
Managed client appointments, inventory, and salon organization
Built strong client relationships and ensured excellent customer care
Developed resilience and ability to perform under pressure

Managed front office operations and executive support
Organized meetings, schedules, and administrative processes
Assisted in planning business events and travel arrangements
Handled confidential information with utmost discretion and professionalism
Maintained office supplies, ensuring uninterrupted workflow and
productivity

Provided professional make-up services across German-speaking
Switzerland
Delivered strong sales performance and customer engagement
Worked in high-pressure retail environments with high client volume

Supported all HR processes including recruitment and contract management
Assisted in marketing activities and event planning
Gained strong foundation in corporate business operations