chahira Abaza

Carrying out market research in order to keep up to date with customer trends, as well as trying to predict future trends.
*Developing strategies and managing marketing campaigns across print, broadcast and online platforms to ensure that products and services meet customers’ expectations and to build the credibility of brands.
*Supervising advertising, product design and other forms of marketing to maintain consistency in branding.
*Establish performance specifications, cost and price parameters, and sales estimates.

• Set objectives and strategies for consumer promotion and manage implementations.
• Understand relevant marketplace dynamics and key issues leading to appropriate recommendation for the marketing mix (product quality, promotion, pricing )
• Understand each line item and establish measures and track performance.
• Develop annual business plan
• Lead market efforts to understand customer's perceptions and behaviour and formulate effective marketing strategies to ensure their brand receive maximum visibility and perform better than their competitors.
• Create and execute brand strategies and market plans for the brands, including managing both existing product portfolio and new product launches.
• Participates in brand strategy discussions and in setting a bulls-eye consumer target.
• Works collaboratively with marketing communications to execute packaging designs consistent with a determined communications hierarchy and a global style guide.
• Conducts analysis and periodical reviews of the brand, competitive, category, customer and consumer trends to enhance the brand’s equity and marketplace performance.
• Analyzes market, consumer, and competitive information to support in setting new product pricing and managing price on existing items.