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Charbel Eilo, Brand and Marketing Manager

Charbel Eilo

Brand and Marketing Manager·SK Bijoux

Lebanon

Master's degree, Management

Work experience

Total years of experience: 13 years, 3 months

Brand and Marketing Manager

December 2018 - Present

SK Bijoux

Dbayeh, Lebanon •Hybrid

December 2018 - Present

• Managed 5+ retail locations, overseeing daily operations, inventory, staffing, and KPIs.
• Set and monitored sales targets, contributing to 15-25% annual revenue growth across stores and
implemented brand strategies that strengthened market positioning and supported sustained revenue growth.
• Led all digital marketing and social media activities, increasing online engagement by 40%+ and brand visibility
in Lebanon and Qatar.
• Oversaw buying and purchasing of latest collections, ensuring alignment with brand positioning, market trends,
and sales performance.
• Recruited, trained, and supervised 15-20 employees, improving staff performance and reducing turnover.
Company industry:
Retail & Wholesale
Job role:
Sales

Marketing Consultant

January 2026 - April 2026

VOCO Muscat Al Mouj

Muscat, Oman •Remote

January 2026 - April 2026

Led the execution of integrated marketing campaigns across digital and traditional platforms to enhance brand
visibility, customer engagement, and revenue growth.
• Conducted market analysis, monitored campaign KPIs, and implemented data-driven strategies to optimize
marketing performance and ROI.
• Collaborated with cross-functional teams and external partners to manage brand communications, promotional
initiatives, and strategic marketing projects.
Company industry:
Hospitality & Accomodation
Job role:
Marketing and PR

Account Manager

March 2019 - November 2019

EMEA Legal Counsels

Beirut, Lebanon •Hybrid

March 2019 - November 2019

Improved CRM and contract workflows, reducing processing time by 20-30%.
• Assisted in sales tracking and reporting, contributing to improved client follow-up.
Company industry:
Retail & Wholesale
Job role:
Legal

Customer Service Representative

November 2017 - September 2018

Huawei Service Centre

Beirut, Lebanon

November 2017 - September 2018

• Increased accessory and service sales by 10-15% through effective upselling techniques.
• Managed daily financial transactions and customer service operations in coordination with Bank of Beirut and
Touch.
Company industry:
Retail & Wholesale
Job role:
Sales

Sales Executive

February 2015 - April 2017

Retail Group - Lebanon

Beirut, Lebanon

February 2015 - April 2017

Consistently exceeded monthly sales targets by 20-30% and achieved recognition as Top Sales Performer
within the store.
• Trained team members on visual merchandising and customer engagement.
• Implemented incentive programs to boost sales motivation.
Company industry:
Fashion & Apparel
Job role:
Sales

Store Supervisor

July 2012 - June 2015

Linas Paris

Beirut, Lebanon

July 2012 - June 2015

• Supervised staff operations and ensured service quality.
• Conducted team training and developed communication strategies.
• Optimized workflow and delegated tasks effectively to boost productivity.
Company industry:
Catering, Food Service, & Restaurant
Job role:
Sales

Education

Lebanese University, Faculty of Business Administration

June 2019

June 2019

Master's degree, Management

Lebanon

GPA (point): 15 out of 20

GPA (point): 15 out of 20

Lebanese University, Faculty of Business Administration

June 2018

June 2018

Bachelor's degree, Management & Marketing

Lebanon

GPA (point): 14 out of 20

GPA (point): 14 out of 20

Charity Secondary School

June 2013

June 2013

Diploma, Economics and Sociology

Lebanon

GPA (point): 16 out of 20

GPA (point): 16 out of 20

Skills

Advertising
Expert
Advertising
Expert
Management
Expert
Management
Expert
Training
Expert
Training
Expert
Digital Marketing
Expert
Digital Marketing
Expert
Brand Management
Expert
Brand Management
Expert
Market Research
Expert
Market Research
Expert
Marketing Communications Planning
Expert
Marketing Communications Planning
Expert
Competitive Analysis
Intermediate
Competitive Analysis
Intermediate
SEO
Expert
SEO
Expert
SEM
Expert
SEM
Expert
Sales and Marketing
Expert
Sales and Marketing
Expert
BRANDING
Intermediate
BRANDING
Intermediate
FASHION RETAIL
Intermediate
FASHION RETAIL
Intermediate
HOSPITALITY
Intermediate
HOSPITALITY
Intermediate
KEY PERFORMANCE INDICATORS KPIS
Intermediate
KEY PERFORMANCE INDICATORS KPIS
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
MARKETING MANAGEMENT
Intermediate
MARKETING MANAGEMENT
Intermediate
OPERATIONS
Intermediate
OPERATIONS
Intermediate
SALES
Intermediate
SALES
Intermediate
SOCIAL MEDIA
Intermediate
SOCIAL MEDIA
Intermediate
Facebook
Expert
Facebook
Expert
Customer Service
Expert
Customer Service
Expert
Business Development
Expert
Business Development
Expert
Project Management
Expert
Project Management
Expert
Administration
Expert
Administration
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
Marketing
Expert
Marketing
Expert
Microsoft Office
Expert
Microsoft Office
Expert

Social profiles

Languages

Arabic

Native Speaker

French

Expert

English

Expert

Memberships

LAU MUN

Advisor

January 2012

Al Sayde Group

Advisor

January 2007

Training and Certifications

Certifications
AI & Social Media Marketing
HR: Talent Management & Workforce Development
Alison Show credentials
AI Marketing – Meta & Google Ads
Alison
Sep 2025
Show credentials
Public Relations
Alison
Sep 2025
Show credentials
AI Marketing
Grow Your Business
Mar 2026
Show credentials

Hobbies and interests

swimming
blogging
Sightseeing
Traveling