Digital Marketing Manager
Safety and Fire Experts,
Total years of experience :10 years, 11 Months
• Perform campaign ideation, develop creative strategy, targeting, budget management across all advertisement channels.
• Conduct extensive market research and competitor analysis to understand market demand, products, and pricings.
• Oversee lead generation and Email, SEM, SMM, SEO, shopping and display campaigns.
• Managing of marketing campaigns, social media and planning for appropriate placements of ads, content, and target audience.
• Track and monitor Web crawl issues and work with other internal teams for resolution
• Monitor and administer web analytics dashboards, reports and key reporting tools
• Perform keyword research in coordination with business objectives to optimize existing content and uncover new opportunities
• Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
• Provide recommendations and execute strategies for content development in coordination with SEO goals general and keyword specific
• Implement quality link building campaigns in coordination with SEO goals
• Monitor and evaluate search results and search performance across the major search channels
• Communication with team on SEO project development, timelines, and results
• Website & users tracking with the help of Codes Like SKD, UTM, and Google Tag manager.
• Advising the management on budget and strategy for increasing business revenue and maximizing ROI’s.
• Development of Reports and Presentations for evaluating metrics that affects business sales, customer reach, digital traffic, etc.
• Manage and Coordinate with marketing agencies for outdoor advertisements, and media campaigns.
1. Responsible for SEM plan and implementation to meet business objective for visitor traffic and acquisition
2. Execution, optimization and monitoring of paid search, video and display campaign in coordination with different publisher
3. Campaign creation and launch for new product/ product categories from start to end
4. Coordinating various digital marketing campaigns running across different platforms
5. Research on audience behaviour and trends through insightful market analysis
6. Preparation of digital pitch presentation for senior management
7. Managing partnership with strategic industry partners (Google, Yahoo, Facebook etc.)
SEM Analyst role involves managing the performance of individual client campaigns.
• Flexible and able to multitask across a variety of job duties, including:
• Retention of client advertising accounts through active campaign management and execution of
consistent customer focus.
• Management and analysis of digital advertising campaigns to satisfy client expectations for
various performance metrics such as high click-through rate, cost per click and cost per lead.
• Building rapport and developing relationships with Campaign Support teams globally.
• Troubleshooting performance issues using digital advertising best practices while creating new,
innovative solutions to technical issues.
• Incorporating constantly evolving technologies, processes, and publisher requirements into
campaign evaluation and management.
Handle the Customer’s Sale process
• Responsible for assigned sales targets
• Handle post sales services
• Maintain good relationship with client
• Prevent churn and Develop loyalty of high end users through Relationship building.
1. Credit Card bills recovery for HDFC bank.
2. Resolving customer issues, negotiating settlements as per the guidelines of the bank policy
3. Up selling other Banking Financial products
• Create database of HNIs and fix appointments with the Manager
• Help the company with marketing campaigns by sending emails or SMSs to the clients
• Explaining the customers about the company and the Service for Brand building through
presentation’s.
• Also handled additional paper works regarding start to end registration process
• Handle post sales services
• Identify and understand the client’s need and offer the best solution.