Intern CE
GfK
Total years of experience :12 years, 9 Months
Data coding
Field Services
Retail Audits
Qualitative research
Quantitative Research
Digital Marketing Intelligence
The internship involved learning by doing all the above duties while at each respective department.
Managed 15 company owned and dealer managed gas stations spread over an area covering 120 km squared.
On a daily basis, gathering information on fuel levels in the station tanks, placing top - up orders on behalf of the dealers, managing their credit rating and conducting field visits on asset tracking missions.
Occasionally, conducting dealer recruitment, station goodwill valuation, security deposit development upon selection of a new dealer.
Dealer training, gas station staff hiring and training and dealer expulsion if they violate the license agreement.
Great emphasis is given to research methodology when teaching in this course. A recap of marketing principles, history and theories forms the foundation of the training. Quantitative, Qualitative and Social Research methods are also taught. Usage and Attitude measurement skills are imparted then one is given the freedom to choose two units that are of particular interest to them. Practical knowledge is imparted by teams from the world re-known research company GFK verein of Germany.
Bachelors of Commerce in Marketing is taught beginning with two years of introductory training. This covers the principles of Accounting, Finance, Calculus, Quantitative techniques and Marketing. Then this is followed by two years of specialized training in Marketing of Services, Consumer Buying Behavior and Business to Business marketing and topping it all up with Advertising.
ICDL (International Computer Driving Skills) taught in the basics of operating computers, working with word processors, spreadsheets, databases, publishers and internet usage.
High school education in Kenya covers a number of subjects in which I performed as follows; English A- Kiswahili A- Mathematics B+ Geography A Physics A Biology B+ Chemistry B+ Commerce A