MARKETING AND PR MANAGER
Arab Open University
Total years of experience :15 years, 3 Months
Create strategic plans for new marketing initiatives, including budget allocation, message
development, creative direction, target audiences, timelines, and/or other related issues.
• Create yearly and monthly social media plan. Provide content & manage all digital
marketing initiatives.
• Conduct regular research analysis of existing and new digital marketing platforms to
determine effectiveness.
• Manage the website content as well as the advertising and public relations .
• Create Advertising campaign and media booking
• Approve all local print advertising and manage/direct designers.
• Select and manage freelance talent (copywriters, photographers and vendors etc...).
• Prepare and handle various events (branch openings, conferences, seminars.
• Bid, purchase, and outsource printing, paper, photography, and related collateral materials
that are high quality, cost-effective and Eco-friendly.
Coordinating and handling suppliers, offers, as well as controlling marketing plans and budget.
• Managing printing, estimates and approvals.
• Coordinating events and sponsoring exhibitions (Vinifest, 14 juillet, Francophonie, Beirut Mall
exhibition).
• Overlooking In-store promotions (Loyalty and gift cards) and operations .
• Handling email and SMS marketing.
• Managing advertising campaigns (unipole, billboards, LED, mupis, backlits).
• Designing and managing the brand campaigns internally and externally.
• Controlling and designing all print collateral across board.
• Art direct photo-shoots: lighting, composition, angles, photo editing.
Khatib & Alami
• Manage the development of creative solutions through visual communication.
• Lead the design and implementation of corporate portals.
• Provide and supervise print estimates from start to finish.
• Work closely with team members to coordinate/align expectations and market demands.
• Contruct PPT presentations and animations, reports and various print collateral.
• Provide development master plans for cities across the middle east.
• Diverse design for range of media, print, direct mail, trade shows, TV, websites, email campaigns,
banner ads, mobile sites, apps, and social media experiences.
• Handle multiple projects and manage deadlines appropriately.
Répertoire des Ecoles Catholiques, concept & design
• RML - NRJ campaign (Leaflets, brochure, posters, business cards...)
• Lebanese Red Cross campaign - Jbeil Sector: Conception & Design
Straight Line
• Concept, design and layout various materials for the company, including but not limited to ads,
brochures, fliers, signage and banners, newsletters, letterhead, even invitations, publications and
graphic identities.
• Work closely with the Design Director in the development of print projects that communicate
impact through visual storytelling and data visualization.
• Actively participate in creative brainstorming across all creative disciplines.
• Make edits to documents, assist in the preparation of comps, mood boards
and client presentations.
• Schedule and traffic proofs to internal clients for approval, ensuring all appropriate personas
have reviewed each project before moving into production.