Clifford Kriel, Art Director

Clifford Kriel

Art Director

SELF EMPLOYED

Location
South Africa
Education
Diploma, Graphic Design
Experience
39 years, 3 Months

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Work Experience

Total years of experience :39 years, 3 Months

Art Director at SELF EMPLOYED
  • South Africa
  • My current job since June 1994

June 1994- 2008
SELF EMPLOYED: POSITION: Art Director
FUNCTION: Concept, design, illustration and animation.

ACCOUNTS INCLUDE:
Billboard Advertising Services, Blue Book, Silverleaf Annual Directory, Silverleaf Website, Jucy Properties, Triton Pools, Big Fisher, Fish Hoek Schools, Edward Clemence Architects, Paula's Pet Grooming, Van der Meulen Interior Design, Mighty Group, Educat (International), Ian Dickie, Robertson and Caine, IceTip of Africa, Harley Davidson Cape Town (Web Site), Old Mutual, Wacky Woddle, Fantasy League, Taste of Japan, Kenko Soya Dairy, Froots Health Store, Tasty Treats, Blombos, Cleaners on Call, Upton House, A Whale of a Time Guest House, Helen's Skin Care Clinic, Aids Treatment Action Campaign, Ally Cat Designs, Dzombo Tours and Safaris, Clarion Printers, Vivienne's Curtains & Blinds, Le Petite Beauty Salon, Flame Lily Clothing Manufacturing, Fish Hoek Mardi Gras.

FREELANCING FOR AGENCIES: Billboard Info Services: I am currently working half day for Billboard Info Services cc (9am-1pm) . I am the manager/editor.
Billboard (Business services magazine)
Blue Book (Annual Business services magazine)
Zoom Advertising: Sportsmans Warehouse, Outdoor Warehouse, Boardmans.
File Fixer: Cashbuild.
CW Advertising: Freedom Furnishers, Elite, Cameraland, SIGMA.
Platypus Studios: Animation for Vodacom and Nestle.
Purple Apple: Chamber of Commerce Presentation, Blue Chip (Web Site)
Corporate Business Services: Magna, Marmoran, Euroafrican, Swartland Doors & Windows, Fancourt.
Microdata: Lecturing of: Freehand & Photoshop

Beta Testing Software at DESKTOP TECHNOLOGIES
  • South Africa
  • August 1993 to April 1994

August 1993- April 1994
DESKTOP TECHNOLOGIES: Apple Macintosh Suppliers.
FUNCTION: Evaluating software, Training in software, Demonstrating software, Advertising, Software Support, Beta testing new software, Designing audio visual seminars.

Studio Manager at LEWIS STORES
  • South Africa
  • February 1989 to July 1993

February 1989- July 1993
LEWIS STORES: In-house retail furniture company.
POSITION: Studio Manager
FUNCTION: Concept, Design, Photographic Direction, Seeing the work got out in time, Working on the Mac doing advertising for Lewis, Dan Hands and the MoneySaver Club Booklet.

Senior Designer at PROTOMARQUE
  • South Africa
  • January 1988 to January 1989

January 1988- January 1989
PROTOMARQUE: Below the line advertising agency.
POSITION: Senior Designer
FUNCTION: Concept and design for packaging, magazine adverts, direct mail and instore point of sale.
Accounts included; Shell awards, Cape Union Wine, Leisure Hour Books, Bimbo Kids Mail Order Club, Felix Unit River Adventures.

Senior Designer at STEPHEN BROMFIELD
  • South Africa
  • March 1987 to December 1987

March 1987- December 1987
STEPHEN BROMFIELD: Package design studio
POSITION: Senior Designer
FUNCTION: Design and finished art of packaging
Accounts included; Woolworths, Harry Micheals, Weight Watchers, Toby's Foods, Costa's Olives, Western Province Blood Transfusion Service.

Art Director at SMITH AD AND DESIGN
  • South Africa
  • December 1986 to February 1987

December 1986- February 1987
SMITH AD AND DESIGN: Corporate identity designers
POSITION: Art Director
FUNCTION: Design of logo's and corporate I.D. Material

Assistant Art Director at INTERMARK
  • South Africa
  • January 1986 to November 1986

January 1986- November 1986
INTERMARK: Above the line advertising agency
POSITION: Assistant Art Director
FUNCTION: Design and type mark-ups for the following
Accounts included; Coats, Richeleau, Cape Fruit, Trans Lux, Vital Health Products, Dias Festival, Clutch and Brake Suppliers.

Senior Designer at YOUNG AND RUBICAM
  • South Africa
  • January 1985 to December 1985

January 1985- December 1985
YOUNG AND RUBICAM: Retail advertising agency
POSITION: Visualizer
FUNCTION: Concept, Design, Photographic direction, Type Mark-ups for the following
Accounts included; Boardmans, Ackermans, Pep Stores, Monatic of London, PDSA, Airton Timbers, Joshua Doore, Drop-Inn, Love Dove.

Education

Diploma, Graphic Design
  • at Cape Technikon
  • November 1984

Graphic Design Illustration Photography Figure Drawing Sculpture

High school or equivalent,
  • at Wynberg Boys High
  • January 1978

Art Maths History Science Afrikaans English

Specialties & Skills

Dreamweaver
InDesign
Adobe Illustrator
Freehand
Adobe Photoshop
ANIMATION
FREEHAND
PHOTOSHOP
PRINTERS
MICROSOFT EXCEL
IN DESIGN
ILLUSTRATOR

Languages

English
Expert
Afrikaans
Intermediate