Total Years of Experience: 26 Years, 2 Months
March 2008
To Present
Promotions Coordinator
at Dubai Duty Free
Location :
United Arab Emirates - Dubai
Manage the analytical process by designing, analyzing and interpreting complex performance reports such as but not limited to merchandising, category sales, retail store performance, promotional activation’ effectiveness and impact, annual sales budget, organizational framework review and analysis and travel retail market research and study.
Analytical Process
• Reviews, interprets and analyzes the monthly, quarterly and annual retail sales performance and integrate relevant interpretation as a result of performance diagnosis.
• Prepares and interprets complex and high level Product and Category Mix Analysis for the retail channel.
• Prepares comprehensive Category and Brand Sales Performance Analysis on a regular basis.
• Develops and upholds the most efficient method of conducting Trading Density and Retail Space Productivity Analysis.
• Analyzes, summarizes and interprets complex data involving Inventory Level Analysis per store.
• Conducts regular Promotional Impact and Sales Analysis.
• Orchestrates regular Business and Merchandise Development Opportunity Study in accordance with the strategic management plans and proposals.
• Analyzes and provides sound interpretation of Retail Sales KPI’s performance.
• Prepares, interprets and analyzes the Monthly/ Quarterly/ Annual Passenger Figures, Average Spend and Travel Retail Penetration Level for all Dubai Duty Free retail areas.
• Prepares, interprets and submits Monthly/ Quarterly/ Annual Activity Report for Operations Division
• Utilizes technology and effectively uses information systems/programs to generate relevant reports.
Orchestrates all related Vendor Promotions in the Shopfloor.
Vendor Promotions
• Mobilize the Weekly/ Monthly/ Quarterly activation of Vendor Promotions within the given calendar period.
• Liaises with Purchasing and Research Department and Shopfloor Operations regarding promotions and brand road shows.
Provides administrative support for Operations Division’ top management team.
Analytical Process
• Reviews, interprets and analyzes the monthly, quarterly and annual retail sales performance and integrate relevant interpretation as a result of performance diagnosis.
• Prepares and interprets complex and high level Product and Category Mix Analysis for the retail channel.
• Prepares comprehensive Category and Brand Sales Performance Analysis on a regular basis.
• Develops and upholds the most efficient method of conducting Trading Density and Retail Space Productivity Analysis.
• Analyzes, summarizes and interprets complex data involving Inventory Level Analysis per store.
• Conducts regular Promotional Impact and Sales Analysis.
• Orchestrates regular Business and Merchandise Development Opportunity Study in accordance with the strategic management plans and proposals.
• Analyzes and provides sound interpretation of Retail Sales KPI’s performance.
• Prepares, interprets and analyzes the Monthly/ Quarterly/ Annual Passenger Figures, Average Spend and Travel Retail Penetration Level for all Dubai Duty Free retail areas.
• Prepares, interprets and submits Monthly/ Quarterly/ Annual Activity Report for Operations Division
• Utilizes technology and effectively uses information systems/programs to generate relevant reports.
Orchestrates all related Vendor Promotions in the Shopfloor.
Vendor Promotions
• Mobilize the Weekly/ Monthly/ Quarterly activation of Vendor Promotions within the given calendar period.
• Liaises with Purchasing and Research Department and Shopfloor Operations regarding promotions and brand road shows.
Provides administrative support for Operations Division’ top management team.
April 2007
To February 2008
Head of Channel Operations/ Market Development Department
at HBC Incorporated Retail Chain of Stores
Location :
Philippines
Plan, Lead, Organize, Directs and Control the over-all operations of Franchise Operations and Development such as but not limited to Franchisee Sourcing, Retention and Assistance, Over-all Franchise Store Operations management.
Plan, Lead, Organize, Directs and Control the company’s nationwide New Store Opening and Market Development programs.
Prepares New Store Financial Pro-Forma Plan and Forecast and controls the over-all New Store Opening operating plans and budget.
Plan, Lead, Organize, Directs and Control the company’s nationwide New Store Opening and Market Development programs.
Prepares New Store Financial Pro-Forma Plan and Forecast and controls the over-all New Store Opening operating plans and budget.
July 2006
To March 2007
Regional Manager
at HBC Incorporated Retail Chain of Stores
Location :
Philippines
• Business and Marketing analysis
• Formulation and execution of promotions programs
• Customer service
• Execution of merchandising strategy
• Inventory Management
• Branch Administration
• People Management
• Leads and Develop 42 Store Managers.
• Formulation and execution of promotions programs
• Customer service
• Execution of merchandising strategy
• Inventory Management
• Branch Administration
• People Management
• Leads and Develop 42 Store Managers.
September 2004
To June 2006
Area Manager
at HBC Incorporated Retail Chain of Stores
Location :
Philippines
• Business and Marketing analysis
• Formulation and execution of promotions programs
• Customer service
• Execution of merchandising strategy
• Inventory Management
• Branch Administration
• People Management
• Leads and Develop 12 Store Managers.
• Formulation and execution of promotions programs
• Customer service
• Execution of merchandising strategy
• Inventory Management
• Branch Administration
• People Management
• Leads and Develop 12 Store Managers.
January 2004
To September 2004
Regional Sales Supervisor
at Vicor Music Corporation (Distributor of Warner Brothers Home Videos)
Location :
Philippines
Oversee the operational requirement of the region related to Sales and Budget achievement.
Manages 62 Merchandisers.
Manages 62 Merchandisers.
March 2003
To September 2003
Operations Specialist
at HBC Incorporated Retail Chain of Stores
Location :
Philippines
Provide analytical and administrative support for the Operations Management team.
November 1998
To March 2003
Branch Head (Store Manager)
at HBC Incorporated Retail Chain of Stores
Location :
Philippines
• Business and Marketing Analysis
• Formulation and execution of selling strategies and programs
• Formulation and execution of marketing programs
• Customer service
• Execution of merchandising strategy
• Inventory management
• Branch administration
• Leadership and People Management
• Problem-solving and decision-making
• Formulation and execution of selling strategies and programs
• Formulation and execution of marketing programs
• Customer service
• Execution of merchandising strategy
• Inventory management
• Branch administration
• Leadership and People Management
• Problem-solving and decision-making
October 1997
To October 1998
Branch Inventory Staff
at HBC Incorporated Retail Chain of Stores
Location :
Philippines
In-Charge for the Inventory requirement of the store such as ordering, forecasting and projection.
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