Digital Marketing Specialist
GlobalVision International Inc.
Total years of experience :13 years, 7 Months
- Email marketing: creation, testing, sending and response tracking;
- SEO strategies implementation: keywords, meta tags, backlinks;
- MS Dynamics CRM integration, maintenance and administration;
- Content Marketing: Blogs, articles, press releases;
- Marketing Automation and workflow generation;
- Campaigns monitoring: Google analytics & other SEO tools;
- Social Media Channels management;
- Website design and content management via Wordpress.
- Online Marketing;
- SEO (Search Engine Optimization);
- Content creation including: articles, press releases and newsletters;
- Social Media channels management;
- Website and Promotional campaigns design;
- Offline marketing campaigns;
- Collaboration with Web & mobile app developers and graphic designers;
- STP (Segmentation, Targeting, Positioning) strategies.
-Promoted several Philip Morris key products.
-Gave a clear brief about the product.
-Collected data about potential customers.
-Trained my new colleagues.
-Attended meetings and trainings held by Philip Morris Managers.
-Assisted in the brainstorming sessions in order to develop new consumer engagement methods and marketing strategies.
-Sold branded bags, accessories and clothing of Famous Lebanese designers.
-Kept track of the inventory.
-Delivered client's feedback to the upper-management.
-Introduced the daily reporting system which turned out to be very helpful for future decision making.
-Changed the decoration according to the season or occasion.
Awards: May 2011 : Third Prize Winner for the “Rental Caravan” Project; Entrepreneurship 2011 Competition. Internships: July 2010 - August 2010: Trainee; Bank of Beirut; Jbeil, Lebanon; Responsibilities: • Performed tellers job to a high standard; • Received training in personal banking; • Dealt with phone enquiries, received and delivered faxes; • Organized daily filing.
