Marketing Manager
Honda - Abdullah Hashim Co Ltd
Total des années d'expérience :10 years, 11 Mois
Responsible for planning, budgeting, and implementing marketing strategies. Identify key strategies, priorities, and marketing tactics for Automobiles, Motorcycles, Power Products, and After-sales services of Honda across Saudi Arabia.
- Planning, budgeting, and execution of communications and media actions on all channels, including social media.
- Collaborate with the regional office of Honda Dubai for all the marketing communications and strategies.
- Brand management including brand vision and value proposition for short as well as long term.
- Developing and managing advertising campaigns every month digitally and offline.
- Managing and organizing outdoor promotional activities and events for cars launch.
- Creating promotions with department managers of automobiles, motorcycles, power products and after-sales services.
- Maintain the Corporate Identity of a company including signages and showroom branding.
- Developing marketing material for offline campaigns and proper and timely implementation.
- Hold regular meetings with department managers to review the pipeline, resolve challenges, and present possible solutions.
- Analyze sales and marketing reports for car color selection and stock availability.
- Managing the entire marketing team.
Executive Marketing Manager Nov’18 - June‘22
Responsible for the implementation of marketing plans including creative development, media planning and promotional programming.
- Make sure to achieve the set target exposure to increase sales.
- Develop strategies and tactics to get the word out about our company and drive qualified traffic to our showrooms
- Maintain the ROI of all marketing campaigns.
- Initiated Abdullah Hashim company and Honda Customer Feedback program for marketing research.
- Conducting automobile and after-sales market analysis on monthly basis through surveyors.
Responsible for planning, budgeting and implementing marketing strategies across KSA. Identify key strategies, priorities and marketing tactics. Lead implementation of marketing plans including creative development, media planning and promotional programming.
2018 - 2019
- Brand management including brand vision and value proposition for short as well as long term.
- Creating promotions with department managers of automobile, bikes and after sales service.
- Setup yearly and monthly marketing budget and calendar.
- Developing and managing advertising campaigns every month.
- Planning and execution of communications and media actions on all channels, including social media.
- Make sure to achieve the set target exposure to increase sales.
- Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door.
- Maintain the ROI of all marketing campaign.
Managed number of campaigns on digital media, planned and executed strategies with customer service and public relation teams, collaborated with digital agency closely to create content and visuals for different campaigns, monitored platforms analytics and prepared reports in changing trends. Established strong relationships and strong communication channels with stakeholders. Planned, developed and implemented new strategies for customer satisfaction. Coordinated with all the KE centers to resolve consumer issues also managed PR aspect of a potential crisis situation.
2015 - Achieved ranked # 1 in developing media and marketing reports.
- Selected as a Team Leader of 12 media agents.
- Initiated first ever online complaint registration of Power Supply Company in Asia.
2014 - Selected for social media and marketing presentations to MARCOM’s Chief and top management.
Developed new sales and marketing strategies. Organized and attended sales meetings, conferences and events. Managed corporate clients portfolios also kept all the financials of the workshops/trainings. Marketed the training flyers through emails and telephonic calls. Developed and customized strategies of pitching customers as per the requirement of the trainings. Prepared revenue sheets and reports of the training program. Dealt with in-house or customize trainings and handled all the customer queries with submission of compliance thereto, in various issues.
2013 - Achieved highest number of nominations in Finance Acts Workshop with revenue of 2.5 million in a week.
- Secured new business in more than 25 independent companies.
- Had a consistent sales growth by an average of 12 %.
- Maintained effective working relationship with customers - amplified customer base by 20%
- Identified target markets and established successful plans to develop them expanded.
